Identifikasi Kebutuhan Konsumen Katering Makan Siang Di Lingkup Dosen dan Karyawan Universitas Ahmad Dahlan Yogyakarta

Authors

  • Palupi Melati Pangastuti Universitas Ahmad Dahlan
  • Rai Rake Setyawan Universitas Ahmad Dahlan

DOI:

https://doi.org/10.12928/jfc.v2i2.1940

Keywords:

bisma catering, identifikasi keinginan konsumen, usaha jasa boga

Abstract

Bisma Catering merupakan teaching factory di program studi vokasi D-IV Bisnis Jasa Makanan. Konsumen Bisma Catering adalah dosen dan karyawan Universitas Ahmad Dahlan. Konsumen memiliki kebutuhan dan selera yang berbeda-beda. Permasalahannya adalah Bisma Catering belum memiliki data akan keinginan dan selera konsumen. Tujuan studi ini adalah untuk mengidentifikasi dan mendokumentasikan kebutuhan konsumen katering di Universitas Ahmad Dahlan. Studi ini merupakan studi deskriptif dengan metode survei. Subyek adalah dosen dan karyawan UAD dengan jumlah (n) 100 orang. Instrumen studi berupa google form yang disebar melalui aplikasi whatsapp. Data yang diperoleh selanjutnya dianalisis secara deskriptif. Hasil studi menunjukkan 58,7% responden adalah perempuan. 59,7% berprofesi sebagai dosen dan 40,3% karyawan. 42,9%% responden menginginkan makan siang dengan rentang harga Rp 13.000-15.000. 44,7% menyukai rasa sedikit pedas. 93,5% tidak ada alergi makanan, 93,5% menyukai sayur dan 67,5% menginginkan masakan yang ditumis. 48,1% menginginkan kemasan rantang plastik.

References

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Published

2019-12-31

Issue

Vol. 2 No. 2 [Desember 2019]

Section

Articles

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Copyright (c) 2020 Palupi Melati Pangastuti, Rai Rake Setyawan

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