Analisis Kepuasan Mahasiswa Terhadap Kualitas Layanan Program Studi Bisnis Jasa Makanan FEB-UAD

Authors

  • Wardiyanta Wardiyanta Universitas Ahmad Dahlan
  • Retnosyari Septiyani Universitas Ahmad Dahlan

DOI:

https://doi.org/10.12928/jfc.v2i2.1938

Keywords:

manajemen sumber daya, pendidikan, total quality manajemen

Abstract

Penelitian ini bertujuan untuk membantu pihak manajemen Program Studi Bisnis Jasa Makanan dalam melakukan evaluasi terhadap layanan, mengarahkan upaya-upaya perbaikan dengan meningkatkan atribut pelayanan yang lemah sehingga jasa yang diberikan oleh program studi dapat memberikan kepuasan pada para pihak yang menggunakan jasanya. Penelitian yang mengintegrasikan metode Servqual dan QFD ini dilakukan di Program Studi Bisnis Jasa Makanan UAD dengan menggunakan desain penelitian campuran antara kuantitatif dan kualitatif. Penelitian didasarkan pada survei terhadap mahasiswa yang menjadi pengguna jasa program studi ini. Hasil penelitian ini diharapkan dapat menjadi salah satu rujukan dalam perumusan rencana pengembangan program studi Bisnis Jasa Makanan UAD. Selain itu juga dapat berfungsi sebagai pendukung pengembangan manajemen perguruan tinggi, khususnya tentang konsep Total Quality Management in Education.

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Published

2019-12-31

Issue

Vol. 2 No. 2 [Desember 2019]

Section

Articles

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