Pengaruh Keunikan Produk dan Nilai Budaya Kuliner Terhadap Minat Wisatawan dari Luar Kota Bogor Mencoba Asinan Bogor

Authors

  • Fakhrunnisa Fakhrunnisa Universitas Pendidikan Indonesia, Indonesia
  • Gita Siswhara Universitas Pendidikan Indonesia, Indonesia

DOI:

https://doi.org/10.12928/jfc.v9i1.16007

Keywords:

asinan bogor, culinary cultural value, product uniqueness, tourist interest

Abstract

This study aims to analyze the influence of product uniqueness and culinary cultural value on the interest of tourists from outside Bogor City in trying Asinan Bogor, a regional culinary specialty with a unique taste and local cultural value. This study used a quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The questionnaire was distributed online. Data werw collcted from 100 respondents, tourists from outside Bogor who had tried Asinan Bogor, using a purposive sampling technique. The research data were analyzed using SmartPLS 4 software. The result showed that all indicators met the validity and reliability criteria. The results of the hypothesis testing indicate that product uniqueness has a positive and significant influence on tourist interest. Furthermore, the cultural value of the culinary arts also has apositive and significant influence on tourist interest. These findings indicate that the unique taste cultural values contained in Asinan Bogor can increase tourist interest in trying Bogor’s culinary specialties and contribute to supporting the development of culinary tourism in the city of Bogor.

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Published

2026-06-24

Issue

Vol. 9 No. 1 [June 2026]

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Articles

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Copyright (c) 2026 Fakhrunnisa Fakhrunnisa, Gita Siswhara

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