The Health Communication Pattern of BIMAWA UAD in Supporting Mental Health for Students
DOI:
https://doi.org/10.12928/commicast.v7i2.16988Keywords:
Communication patterns, Mental health, University studentsAbstract
The mental health of students is an issue that is increasingly receiving serious attention in higher education environments, especially after the COVID-19 pandemic which worsened students' psychological conditions due to limited social interaction, academic pressure, and adaptation crises. This study examines the health communication patterns implemented by the Student Affairs Bureau (BIMAWA) of Ahmad Dahlan University (UAD) in assisting students' mental health, as well as to identify communication barriers faced in the process. This study uses a qualitative approach with a descriptive method, where data is collected through in-depth interviews with two BIMAWA staff and one student who utilized this service, supported by program documentation. Data is analyzed using Braun and Clarke's thematic analysis with the application of source and method triangulation to ensure the validity of the findings. The results of the study identify four main themes, namely (1) the integrated use of verbal and non-verbal communication through seminars, counseling, and empathetic approaches; (2) the implementation of multi-channel communication strategies that combine digital platforms such as Instagram, Telegram, email, and face-to-face communication; (3) mental health messages that are trifunctional, namely educational, persuasive, and motivational, tailored to the learning stages of students; and (4) communication barriers that include psychological stigma, gaps in digital literacy, and limited access to information. This study concludes that BIMAWA UAD has implemented a systematic and adaptive health communication pattern, although efforts to eliminate stigma and strengthen digital literacy still need to be improved. These findings have implications for the importance of developing inclusive and sustainable health communication strategies in university environments to support students' overall mental well-being.
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