COMMICAST

Eco-friendly marketing analysis on sustainable purchase intentions for Skincare brands the Bodyshop, Avoskin and N'Pure

Amalia Bafadal — 2025-08-31

This study aims to analyze the influence of eco-friendly marketing on sustainable purchase intentions for skincare products from The Body Shop, Avoskin, and N'pure. A quantitative approach was used with a survey method involving 229 skincare users in Indonesia. Data were collected through a questionnaire using a Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that (1) Perceived Sustainable Marketing Activities positively affect brand image; (2) Brand image negatively affects sustainable purchase intentions; (3) Brand image positively affects consumer engagement; (4) Consumer engagement positively affects sustainable purchase intentions; and (5) Corporate Social Responsibility (CSR) positively affects sustainable purchase intentions. This study contributes to the development of marketing literature by highlighting the mediating role of consumer engagement in eco-friendly marketing. Practically, the findings suggest that to strengthen sustainable purchase intentions, companies need to ensure alignment between their brand image and real environmental and social initiatives.

The transformation of religious communication Knowledge among Buddhist religious instructors: A case study on the implementation of Buddhist communication science

Sidartha Adi Gautama — 2025-08-31

This study investigates the transformation of religious communication among Buddhist instructors in Bandar Lampung, Indonesia, focusing on how their pedagogical practices have adapted to socio-cultural changes and digital technology. Using a qualitative single case study approach, data were collected through in-depth interviews, participant observation, and documentation involving ten active instructors across various viharas. Findings show a clear shift from monologic, doctrinal transmission to dialogic, participatory, and digitally mediated communication practices. Instructors increasingly employ platforms such as WhatsApp, Zoom, and Facebook Live to engage broader audiences while upholding Buddhist ethical principles such as samma vaca (right speech), mettā (loving-kindness), and karuṇa (compassion). The study highlights a strong need for structured training and formal certification, particularly among instructors with non-religious academic backgrounds. Competencies in public speaking, digital media, and interpersonal communication are identified as critical to effective outreach. Motivation among instructors is closely linked to institutional recognition and support. This study is limited in scope, focusing solely on a single city and religious group, and access to private digital outreach sessions was restricted. Future research should incorporate cross-regional and cross-religious comparisons to explore how religious communication evolves across digital cultures in Southeast Asia. This research contributes to the development of religious communication as a subfield within communication studies and calls for integrating ethical, spiritual, and technological dimensions in the training of religious communicators.

Analysis of organizational communication in improving the working climate of employees at Radio Maestro

Nadhifa Viannisa — 2025-08-31

In the face of an era of media convergence and increasingly fierce competition, radio as a mass media continues to strive to remain relevant to its listeners this article highlights the important role of organizational communication in building a positive work climate at Radio Maestro Bandung. Through a qualitative approach, the research identifies effective communication practices such as open communication, ongoing training, and collaboration across social media platforms that support employee motivation and performance. Radio Maestro implements a positive attitude-based strategy in the recruitment process, competency development, as well as providing innovative challenges, despite the challenges of funding and digital media competition. Digital transformation is a key focus in their adaptation to media convergence, including upskilling employees, rebranding, and using platforms like TikTok to expand the reach of young audiences. Effective internal communication support and proactive management are key to success in this change process. Despite facing resistance to innovation, Radio Maestro remains committed to growing and strengthening its digital infrastructure for sustainability in an increasingly competitive media industry. As a result, a conducive “full heart” work culture is created, maintaining the relevance and adaptability of radio in the digital era. This research contributes to enriching the understanding of the strategic role of organizational communication in the process of digital media transformation, especially in local radio, and provides an overview of effective communication practices that can be replicated by other media in facing the era of convergence.

Facebook engagement in Malaysian Ministry 2024

Muhamad Zaki Mustafa — 2025-08-31

In the era of digital governance, social media platforms, particularly Facebook, have become essential tools for government communication and public engagement. This study examines the dynamics of Facebook usage within selected Malaysian Ministries, focusing on objectives, strategies, and outcomes of engagement. The research aims to identify the ministries’ communication goals and analyze the types of content that elicit the highest audience interaction. Employing a quantitative content analysis, 3,902 Facebook posts published between January and June 2023 were analyzed across three ministries: the Ministry of Communication and Digital, the Ministry of Home Affairs, and the Ministry of Women, Family, and Community Development. Data on likes, comments, shares, and post characteristics were systematically coded and assessed using SPSS. The findings reveal that the majority of posts adopt a one-way Public Information model, with limited evidence of two-way symmetrical communication. Engagement was highest in the Ministry of Communication and Digital, where posts generated over 115,000 likes and 53,000 shares, while the other ministries recorded substantially lower interactions. Content emphasizing public announcements and informational updates attracted the most responses, whereas dialogic communication remained minimal. This study contributes to the understanding of how government agencies in emerging economies utilize social media as a strategic communication tool, highlighting both strengths and gaps in fostering meaningful two-way interaction. The results underscore the need for ministries to enhance dialogic strategies to strengthen trust, responsiveness, and citizen participation in digital governance.

Enhancing merchant participation in QRIS adoption through digital marketing strategies: A case study of BPD Kaltim Kaltara in festival events

Agra Rafif Leksono — 2025-08-31

In Indonesia’s accelerating digital economy, the promotion of cashless payments is central to advancing financial inclusion, particularly through the Quick Response Code Indonesian Standard (QRIS). Despite its growing use, many micros, small, and medium enterprises (MSMEs) remain hesitant to adopt QRIS due to limited digital literacy and trust in digital transactions. This study investigates how PT Bank Pembangunan Daerah Kalimantan Timur and Kalimantan Utara (BPD Kaltim Kaltara) employs digital marketing strategies to increase merchant participation in QRIS during festival events. Adopting a qualitative case study design, data were collected through semi-structured interviews with seven BPD marketing staff and participating vendors, complemented by secondary documentation. The findings reveal that digital marketing, through social media outreach, incentive programs, and integration with the DG by Bankaltimtara application, enhances awareness and engagement. However, adoption is hindered by obstacles such as low digital literacy among older merchants, skepticism regarding transaction security, and infrastructural limitations. These challenges underscore the limited effectiveness of current strategies in reaching all merchant segments. The study concludes that fostering QRIS adoption requires not only promotional efforts but also sustained education, technical assistance, and collaborative partnerships tailored to MSME needs. Theoretically, the research contributes to the discourse on digital marketing and innovation diffusion by highlighting the role of context-specific strategies in financial technology adoption. Practically, it offers insights for policymakers and financial institutions to design more inclusive, trust-building approaches that advance Indonesia’s digital financial ecosystem.

Digital technology enablement and policy synergy: Strategic evolution of digital transformation for climate governance in China (2015-2024)

Yang Chang — 2025-08-31

Climate change governance has become a systemic global challenge involving justice, security, and sustainable development, with digital technologies increasingly reshaping governance strategies. Against this backdrop, China, as the world’s largest developing country and carbon emitter, has actively embedded digital technologies into its climate policy framework since the Paris Agreement (2015). Drawing on 48 core policy documents issued by the State Council and related ministries, the research employs textual and discourse analysis combined with word frequency extraction, semantic clustering, and thematic module analysis. The findings reveal six interlinked thematic domains, policy framework and institutional design, energy transition, sectoral and regional governance, ecological conservation, market mechanisms, and capacity-building, through which digital technology functions not only as a technical instrument but also as a discursive and institutional driver. The study identifies a dynamic evolution of policy tool portfolios, shaped by path dependency, pilot-driven mechanisms, and institutional synergy between administrative authority and digital intermediaries. This research contributes both theoretically and practically by developing a “technology discourse tool” framework that explains how digital technologies are discursively embedded and translated into institutional practices. Empirically, it shows that China’s governance model has generated replicable digital governance templates, offering strategic lessons for other developing countries seeking to integrate digitalization with climate governance. The study concludes that digital technologies, when embedded in policy discourse and institutional tools, can significantly enhance governance efficiency, accountability, and international discourse power in climate policymaking.

Lessons from the social Dilemma: BSSN's social cybersecurity strategy addressing information disorders

Abid Prayoga Hutomo — 2025-08-31

The proliferation of misinformation, disinformation, and Malinformation on social media poses a serious threat to public trust and national security. Social media algorithms, as illustrated in The Social Dilemma, inadvertently amplify false and sensational content, fostering polarization and societal vulnerability. This study aims to analyze the strategy of Indonesia’s National Cyber and Crypto Agency (Badan Siber dan Sandi Negara/BSSN) in addressing information disorder through a participatory digital literacy approach. Its main contribution lies in providing both academic insights and policy recommendations for an ethical, adaptive, and evidence-based model of social cybersecurity governance. This research employed a descriptive qualitative method, combining documentary analysis of The Social Dilemma, a review of official BSSN documents, and an in-depth interview with a BSSN official. The data were processed using thematic coding and triangulated across multiple sources to ensure credibility and validity. The findings reveal that BSSN implements the EMILIE framework, Encouragement, Measurement, Involvement, Literacy, and Empowerment, which strengthens digital literacy, promotes stakeholder engagement, and develops ethical monitoring systems while safeguarding civil rights. This framework has proven effective in raising public awareness and resilience against disinformation, although challenges remain, such as the rapid spread of harmful content, reliance on platform cooperation, and limited institutional resources. In conclusion, participatory and literacy-based approaches to social cybersecurity are essential in countering digital information disorder. BSSN’s strategy demonstrates that fostering multi-stakeholder collaboration and community empowerment can mitigate cyber threats while ensuring ethical and legal protection of citizens.

Analysis of select Newspapers’ reportage of the 2022 Abuja-Kaduna Terrorist Train attack

Victor Inioluwa Oladele — 2025-08-31

Insecurity remains a pressing national concern in Nigeria, yet the media is often criticized for not fully performing its watchdog role in sensitizing the public and holding institutions accountable. This study examined newspapers’ reportage of the 2022 Abuja-Kaduna terrorist train attack between March and November 2022. The Nigerian Tribune and The Punch were selected, yielding 492 editions from which a sample of 217 was drawn using the Krejcie and Morgan sample size calculator. Purposive and simple random sampling techniques were employed, and data were generated through content analysis. Straight news stories, features, illustrations, and special reports served as the main units of analysis, while Critical Theory of Society and Priming Theory provided theoretical grounding. Findings revealed that coverage of the Abuja-Kaduna attack was initially frequent but gradually declined over time. Furthermore, the two newspapers accorded low prominence to the incident, with most reports placed on inside pages rather than front pages. The dominant thematic framing emphasized rescue efforts, while other critical dimensions such as accountability and root causes of insecurity received limited attention. The study concludes that the prominence and frequency of reportage were disproportionately low compared to the gravity of the terrorist attack. This research contributes to media and security scholarship by highlighting gaps in Nigerian newspapers’ coverage of terrorism, particularly in terms of agenda-setting and priming functions. It underscores the need for continuous, balanced, and prominent reportage of security issues to promote public awareness, accountability, and resilience in addressing insecurity in Nigeria.

K-Pop Fan War: Emotional dynamics and psychological impact on Indonesian social media users

Nurul Afnilia Ashari Akhmad — 2025-09-04

Fan wars in the K-Pop community illustrate the complex dynamics of online communication among Indonesian social media users. These conflicts, triggered by inter-fandom rivalry, divergent opinions on idols, and provocation across platforms, often escalate into verbal aggression and toxic interactions that harm fan communities. This study analyzes the emotional and psychological impacts of fan wars and identifies aggressive communication patterns through a pragmatic lens. Using descriptive qualitative methods, data were drawn from public interactions on X (formerly Twitter), Instagram, and TikTok, then analyzed with Miles & Huberman’s interactive model. Findings reveal that anonymity encourages verbal aggression and behaviors rarely shown in offline contexts. Three key psychological impacts were identified: stress, trauma, and disengagement. Four dominant forms of aggressive communication emerged: verbal attacks, sarcasm or satire, excessive fanaticism, and provocation. These patterns demonstrate how linguistic strategies in digital discourse directly shape fans’ psychological experiences. This research contributes by connecting pragmatic-linguistic strategies with youth psychological well-being in Indonesia. Beyond description, it offers an understanding of the relationship between language, emotional dynamics, and cultural practices in online fandoms. The findings highlight the urgency of strengthening digital literacy and fostering healthier fandom culture to reduce harmful interactions.

Visual communication-based social campaign design for waste sorting awareness

Iqbal Nur Aswad — 2025-09-17

This study analyzes the effectiveness of a visual communication-based social campaign in improving public knowledge, attitudes, and behavior regarding waste sorting at Baqbatoa Beach and Rumede Village tourist attractions in Polewali Mandar Regency. A mixed-method approach was employed, combining quantitative and qualitative techniques through pre- and post-campaign questionnaires, field observations, and social media data analysis. The findings reveal that while visitors already possessed good initial knowledge, the campaign enhanced their technical understanding. In terms of attitudes, scores increased at Baqbatoa Beach (from 4.26 to 4.43), while Rumede Village maintained a consistently high level (4.76). The most significant change occurred in behavioral aspects, with scores at Baqbatoa Beach rising from 1.56 to 4.17 and at Rumede Village from 1.84 to 4.62, confirming the campaign's tangible impact on waste-sorting practices. Dissemination through Instagram (@polman_update) also showed strong audience engagement, generating 115 likes, 6 saves, 6 shares, and 123 total interactions. Qualitative findings indicate that the campaign design was perceived as attractive, clear, easy to understand, and motivational. Overall, the study confirms that visual communication-based campaigns effectively strengthen environmental literacy and promote sustainable waste management practices. This research contributes to the field of communication and environmental studies by demonstrating how visual communication strategies can be effectively applied to foster behavioral change in waste management at tourist destinations. The findings provide practical insights for policymakers, tourism managers, and environmental organizations in designing impactful campaigns that support sustainable tourism.

The effect of interpersonal communication intensity and openness on self-esteem among communication students at Universitas Muhammadiyah Yogyakarta

Muslimah Muslimah — 2025-09-30

Self-esteem is a crucial component of students’ psychological well-being and is strongly shaped by the quality of interpersonal communication. This study investigates the influence of communication intensity and openness on the self-esteem of Communication Science students at Universitas Muhammadiyah Yogyakarta. A quantitative survey was conducted with 81 randomly selected respondents using a validated questionnaire. Data were analyzed through Pearson correlation and simple linear regression. The results indicate that openness has a moderate positive correlation with self-esteem (r = 0.402, p < 0.05), while intensity shows a lower yet significant correlation (r = 0.363, p < 0.05). Together, the two variables explain 16.2% of the variance in self-esteem, although only openness demonstrates a near-significant individual effect. These findings suggest that the quality of communication is more influential than its frequency in shaping self-esteem. The study contributes to communication science by extending Social Penetration Theory within the Indonesian context and emphasizing openness as a key factor in student development. Practically, the findings encourage universities to integrate open-communication training and peer-mentoring programs to support students’ psychological well-being. The main limitation of this study is the relatively small sample and focus on a single program, which restricts generalizability. Future research should involve larger and more diverse populations and include additional variables such as emotional intelligence and social support to provide a more comprehensive understanding.

Stakeholder engagement communication in CSR: Evaluation of the 2023 student entrepreneurship program at PT Taman Wisata Candi Borobudur, Prambanan and Ratu Boko

Susiana Nur Safitri — 2025-09-30

This study evaluates stakeholder engagement communication in PT Taman Wisata Candi Borobudur, Prambanan, and Ratu Boko’s 2023 Student Entrepreneur Social and Environmental Responsibility (TJSL) Program to enhance its effectiveness and sustainability. Employing a descriptive qualitative approach through interviews, observations, and document analysis, the findings indicate that communication was predominantly one-way, mediated through mentor teachers without direct channels or structured feedback for participants. Such practices diverge from the principles of two-way symmetrical communication, thereby limiting dialogue and active involvement. To address this gap, the study introduces the CIRCLE Communication Evaluation Model, which integrates six dimensions: message clarity, information access, responsiveness, feedback continuity, learning documentation, and engagement impact. Theoretically, this research contributes by extending CSR communication studies with a focus on documentation and feedback loops dimensions often overlooked in existing models such as CIPP and IAP2. Practically, the proposed model offers a replicable framework for strengthening stakeholder engagement and supporting the sustainability of education-based empowerment initiatives within the state-owned enterprise (BUMN) context.

Use of Artificial Intelligence Technology AI News Presenter in the News Production Process at TVOne.ai

Diyah Ayu Karunianingsih — 2025-09-30

The rapid pace of digital technology today is marked by the massive development of artificial intelligence technology, including the utilization of artificial technology in the news production process. This research examines the application of artificial intelligence (AI) in the news production process carried out by TVOne.ai. The research method used in this study was descriptive qualitative, conducted using a grounded theory approach with a focus on analyzing the application of artificial intelligence technology in the news production process, specifically the utilization of AI news presenters. This study uses a grounded theory approach to examine the integration of AI news presenters in TVOne.ai news production. The findings indicate that news production entirely uses AI technology, from data collection to presentation, offering efficiency but posing challenges related to ethics and public acceptance. In addition, the research findings reveal that the news production process at TVOne.ai differs from conventional journalism practices. News is produced entirely using AI technology and applications, from data collection, voice cloning, to the presentation of AI presenters. The study concludes that the use of Artificial Intelligence technology, specifically the AI news presenter at TVOne.ai, enhances the efficiency and consistency of the news production process. AI presenters enable faster content delivery, reduce operational costs, and ensure 24-hour broadcasting capabilities. However, human oversight remains essential to maintain journalistic accuracy, ethical standards, and audience trust the results of this research are expected to contribute knowledge about the news production process with the utilization of AI, both for academics, researchers, and media practitioners.

Beyond the Ideal: Deconstructing Perfection in Aveus Har's ‘Istri Sempurna’

Indra Nurdiawan — 2025-11-01

The standard of perfection illustrated in Istri Sempurna short story is embodied by a gynoid. However, this portrayal of perfection presents a dilemma in itself. This study focuses on the concept of an ideal life depicted in the short story Istri Sempurna. However, the existing literature review reveals a research gap, specifically that no research has discussed the value of perfection as portrayed in the short story Istri Sempurna through Derrida's perspective. The data collection technique in this study was carried out by reading and understanding the short story Istri Sempurna several times to obtain an overview of its themes and characters. This study attempts to apply Derrida's deconstruction principles, such as différance and binary opposition, to analyze how meanings in the text can shift and contradict each other. To ensure the validity and reliability of the study, data triangulation was carried out by comparing the results of the text analysis with relevant literature. The results of the study found that the concept of perfection depicted in Istri Sempurna short story is an ambiguity surrounding the idea of perfection, which shows that what is considered ideal is not necessarily the same as true satisfaction or happiness. The findings of this study are expected to provide a new perspective on how the notion of perfection is constructed and deconstructed within contemporary Indonesian literature. Future research is recommended to explore similar themes using other poststructuralist approaches to enrich the discourse on gender, technology, and ideality in literary studies