COMMICAST

Digital marketing model on Hospitality business’s social media

2023-12-16T12:21:33+00:00

The increasing growth of hotels from year to year has resulted in increasingly tight competition in the hotel business in Yogyakarta. In order to win competitive business competition, Indoluxe Hotel Jogjakarta carries out digital marketing through social media in its promotional activities. Social media in the current digital era has no doubt about its existence and has an important role in building relationships between hotels and customers. The aim of this research is to find a digital marketing model on Indoluxe Hotel Jogjakarta social media. The method used in this research uses a qualitative approach by collecting data through interviews, documents and analysis on Indoluxe Hotel Jogjakarta social media. The object of this research is Indoluxe Hotel Jogjakarta's social media with the research subject being the sales & marketing department which manages Indoluxe Hotel Jogjakarta's social media. Overall, digital marketing on social media that has been carried out by Indoluxe Hotel Jogjakarta has implemented the right steps. This can be seen from the results of analysis and evaluation using Forrester's 5I model so that hotels can find out whether the social media they run has an impact on business or vice versa. The results of this research found a digital marketing model on Indoluxe Hotel Jogjakarta social media by dividing the model into three aspects, namely planning, action and involvement. Planning phase to build brand, product and service awareness. The action phase is the stage where the brand, in this case the Indoluxe Hotel Jogjakarta, can interact with customers. Lastly, namely engagement where Indoluxe Hotel Jogjakarta maintains relationships to create customer loyalty.

Regional Bank customer relationship management model through Public Relations functions

2024-02-06T03:50:29+00:00

The banking industry, in practice, was established as the community's economic foundation that provides financial services expected to restore and enhance national and regional economic growth. Bank BPD DIY has a strategic role as a government partner and a motor accelerator of regional development in the Special Region of Yogyakarta. State civil apparatus (ASN) DIY is required to use Bank BPD DIY; it is necessary for customer relationship management (customer). This study aimed to find a model of customer relationship management of regional banks through public relations functions. This research uses a descriptive qualitative approach with a case study method. The results of this study indicate that the customer relationship management model at Bank BPD DIY is carried out through three aspects. The first is to provide excellent service (excellent service), which is implemented by implementing the main values of Bank BPD DIY, namely respect, accuracy, modernity, trust, and reliability (friendly), providing funds and credit services, mobile banking, and customer service, and call center. Second, build customer satisfaction and loyalty through programs that provide promos, giveaways, sweepstakes, birthday greetings, and Corporate Social Responsibility. Third, develop good relationships with consumers through the use of social media such as Facebook, Instagram, Twitter, and WhatsApp broadcasts, organizing events, as well as providing sponsorship assistance in the form of products and cash.

Bus*: An efficient algorithm for finding Moving K-Nearest Neighbors (MKNNs) with capacity constraints

2024-02-06T03:44:46+00:00

The large-scale and increasing use of transportation systems in various applications is expected to become an important component of communications networks beyond 5G and 6G in the next decade. To effectively support the massive deployment of transportation systems, reliable, secure, and cost-effective wireless connectivity is required. Communication networks are very important for vehicles that act as mobile user equipment. Although communications networks offer a promising way for cars to stay connected, it isn't easy to make transportation work well. This paper aims to present a new and interesting problem: the finding of the moving K-nearest neighbors (MKNNs), where each neighbor has a capacity limit. Specifically, considering a set of moving objects with different capacity constraints distributed in the road network, query objects with a certain load, find the optimal set of neighbors where the total available capacity is equal to or greater than the load of the query object, and the total travel time of the optimal set to reach the query object is minimized. This problem has significant applications in our lives. For example, it can help bus operating companies find other optimal bus trains in operation to move to the location of the damaged bus and transport its passengers to their destinations. In contrast, the total travel time of the optimal train is minimized. This paper uses previous research methods with a qualitative descriptive approach from sources that researchers found. The results of this research serve as material for proposing new algorithms that are effective for solving problems in real-time when using real data sets

Communication audit of Doto Coffee's promotion strategy for the Bicycle community

2024-02-28T12:57:56+00:00

The coffee shop business is increasingly mushrooming in Lombok, and this causes coffee shops to carry out many promotional strategies to compete with competitors and bring in many customers. Coffee shops carry out many kinds of promotions through social media by targeting a diverse target audience. The promotions carried out by coffee shops target the community for cooperation. Approaching the community is a challenge for coffee shops. This study aims to conduct a communication audit on the discount promotion program for Doto coffee bicycle users. The method used in this research is a descriptive qualitative method with a communication audit approach using the SOSTAC model. SOSTAC approach has six stages: Situation analysis, Objective, Strategy, Tactics, Actions, and Control. The results of the communication audit state that the promotional strategy carried out by Doto Coffee has used promotional principles, although many things could be improved. Overall problem. The problem is more dominant in the need for more variation in Doto Coffee's promotional strategies to bring in the bicycle community. The strategy used is only on social media but does not use the community relations approach, even though Doto Coffee's goal is to bring in the community. The recommendations given from this research to Doto Coffee are expected to approach using community relations and social media as a promotional medium to bring in the community and increase community trust.

Strategy for increasing Public Speaking skills through the News Anchor method

2024-02-20T12:42:24+00:00

Public speaking skills are a competitive value, which is useful, and they will become an important aspect for teenagers facing the competitive world of work in the future. The additional skills are communication skills, confidence, and learning skills that can be useful for developing soft skills using the news anchor method through the SMA Muhammadiyah 3 Yogyakarta literacy class. These skills are given to students in literacy classes. This activity aims to train public speaking skills and recognize one's potential by identifying rhetorical skills and confidence in appearing in public. This article aims to find strategies for improving public speaking skills through the news Anchor method with direct field studies from the author in the literacy class at SMA Muhammadiyah 3 Yogyakarta. This writing uses qualitative descriptive research methods based on Aristotle's Rhetorical Theory. The results of this research are that the application of this learning media provides benefits for students in developing communication skills, courage to speak, techniques for conveying news well, as well as providing experience as a news anchor as a whole, both in terms of attitudes, knowledge and complete skills. This learning is good for developing students at SMA Muhammadiyah 3 Yogyakarta and allowing them to face opportunities and challenges in a competitive era like today. Improving public speaking skills through the news anchor method, including the following aspects: body language, tone of voice, or aspects of vocal processing including articulation, intonation, tempo, pauses, visual cues, or using visual cues in this case through the visual medium of a camera supported by the aspect of will to achieve ability in terms of increasing public speaking capacity using the news anchor method, it is supported by the element of willingness to gain the ability to increase public speaking capacity using the news anchor method.

Representation of Liberal Feminism on the 2020 Mulan Movie

2024-02-20T11:49:13+00:00

This research aims to explore the characteristics of Mulan as the only female soldier of the Chinese emperor in challenging the stereotypes of women that have been formed in society. The film shows Mulan's adventures as the only female soldier of the Chinese emperor. This research method uses a qualitative descriptive approach through observation and analysis of each scene and narrative available to explore the feminist values contained in this film. There were findings that Hua Mulan made efforts to challenge the stereotypes that developed regarding women. Hua Mulan challenges the boundaries that society places on women. In conclusion, Hua Mulan shows the characteristics of liberal feminism in the character Mulan which focuses on individual rights in obtaining opportunities, changes in social and legal policies that are no different for women.

Creativity of program producer ‘Inside Indonesia’ CNN Jakarta

2024-03-24T16:19:35+00:00

The creativity of the Inside Indonesia Program Producer is essential in its production, so the producer must be able to think and express ideas or thoughts in writing. This research aims to discover what creativity producers have in the Inside Indonesia program, which can later be used as a reference for future productions. This research uses a qualitative approach to see how to manage a media company in the current era, specifically looking at how creative producers face media competition in the digital era at CNN Jakarta. The results of this research show that there is some producer creativity that has been carried out in producing the Inside Indonesia Program, such as different thinking carried out by the team by determining the best image and best soundbite, as well as including elements of paradox and conflict, the ability to find unusual solutions to a problem, The stages of the production process for the Inside Indonesia Program went through the production process, Pre-Production, Production, and Post-Production. The creative elements of creation, change, development, and imitation in this program can be seen starting from the creation of existing ideas/concepts, changes based on evaluations carried out, and development by looking at existing developments as well as the creation of new ideas according to current audience/market demands.

Impact of Social Media and Peer Pressure on Moral Disengagement among Secondary School Students in Onitsha North LGA, Anambra State

2024-03-25T05:35:26+00:00

Nigerian students are at a crossroads because of the rapid erosion of the value system in Nigeria, not because of corruption, unemployment, and poverty. The emergence of social media and peer influence has a different impact. This study explored the effects of social media and peer pressure on moral disengagement among secondary school students in Onitsha North LGA of Anambra State. The research sample size was 400 secondary school students selected through a multi-stage sampling technique from a population of 1,400 secondary school students in 12 government secondary schools in the Onitsha Education Zone. The results show that the presence of participants on social media, such as WhatsApp, Facebook, Instagram, etc., is quite high, with more than half of the population 167 (50.9%) always using social media. These findings also reveal the high use of social media among students, which may hurt student life, especially moral life. It was also confirmed that friendship and fun were the main satisfactions students got from social media, with a combined rate of 68% for 238 students. In addition, peer pressure has a negative (but not significant) impact on students' moral disengagement. However, this impact did not reach a substantial proportion at β = 0.06, p > 0.05 (n = 389), which means that the results did not support the first hypothesis, so it was rejected. Social media has a positive and significant impact on students' moral disengagement at β = 0.49, p < 0.05 (n = 389). These findings reveal a directly proportional impact of social media use on students' moral disengagement. It is recommended that parents, teachers, and other guardians regulate internet exposure via social media in teenagers and young adults to prevent them from becoming too busy or becoming addicted.

Time based Meticulous analysis of pandemic spreading ratio using Simpy framework

2024-02-16T11:42:31+00:00

Due to the unavoidable spread of COVID-19 and even taking all substantial measures, the ratio of infected people and death rate seems to be out of control. In this increasingly worsening situation, the aim of this article is that it is important to take extraordinary measures to deal with this exceptional pandemic situation, and this is only possible if the actual ratio of the spread of the pandemic is known. Therefore, ingenious pandemic models are being developed to produce real-time infection statistics on an hourly, weekly, and monthly basis. This clever model leverages well-known data sets and when they will be applied to determine the status of three types of infections: the number of infected people, the time the pandemic started, and the time it ended. The time-based results are generated by conduction simulation in the Simpy Python framework, and the resulting results are characteristic of the real-time infection spread ratio. This shows when extraordinary measures for the infection ratio are necessary and when they become reasonable.