COMMICAST

The influence of political party relationship patterns on people’s voting decisions ahead of the 2024 Elections

2024-09-27T11:18:02+00:00

In the modern political context, the pattern of political party relations is an important aspect that influences voter attitudes and preferences. This relates to a rational perspective, where the mechanism of the relationship between political parties and society is a symbiotic relationship of mutualism. This research aims to determine the real influence of the pattern of political party relations on people's voting decisions ahead of the 2024 elections. In the upcoming 2024 elections, the General Elections Commission (KPU) determines 17 political parties as participants. With a large number of political parties, the reality of the relationship between political parties and voters becomes interesting. This study uses a quantitative approach by taking populations from two islands in Indonesia, namely Sumatra and all of Java. The research method used is non-proportional random sampling. Respondents came from 9 provinces in Indonesia with a total of 225 respondents. Variable X in this study is the relationship between political parties and the community and variable Y is the decision to vote. The results of the regression test obtained were Significance F = 0.000 <alpha (0.05) so it can be concluded that variable X has an influence on variable Y. Furthermore, based on the Multiple R value = 0.454, the correlation between the two variables is included in the medium category.

Political communication strategies of local politicians in the political constellation of legislative elections at the Regency/City level

2024-07-03T01:56:02+00:00

This research aims to determine how local politicians carry out the political communication strategy to win the political constellation of district/city-level legislative elections. This research uses a qualitative approach; in collecting data, researchers chose politicians from the Gerindra party named Muhasbih, who fought in the Polewali Mandar district legislative elections in the 2024 elections, as research subjects. Researchers conducted in-depth interviews with the politician and his success team, who actively participated in winning the 2024 election. The results of this study indicate that effective communication in winning political constellations in legislative elections at the district/city level requires understanding the audience and local political dynamics. Through in-depth interviews with politicians and their success teams, it was found that the success of political communication strategies lies in delivering relevant, measurable, and understandable messages to voters. In addition, it was found that the presence of politicians in the field and direct interaction with voters is very influential in building personal relationships and trust. This suggests that the human side and direct involvement in local politics play a crucial role in creating emotional bonds between politicians and voters, which can influence voters' decisions inside the voting booth. Furthermore, the results of this study also highlight the need for adopting strategies that are dynamic and responsive to political and technological developments. Although local politicians such as Muhasbih do not use social media in their campaigns, it is important to continuously monitor trends and adapt political communication strategies as needed as the political environment changes.

Digital Marketing of Purbayan Tourism Village Yogyakarta Through Instagram @kamwispurbayan in Facing Competition of Tourism Destinations

2024-09-03T10:17:05+00:00

Purbayan Tourism Village is one of the villages in Kota Gede Yogyakarta, located at Jalan Canteng No.29, RT 37/RW 09, Purbayan, Kota Gede District, Yogyakarta City, Special Region of Yogyakarta. This village used to be an ordinary village, which has a distinctive feature, namely the existence of the remains of the Ancient Mataram Kingdom building and is famous for its silver-making crafts in Kota Gede Yogyakarta; gradually, this village became a tourist village. This study applies the SOSTAC Method in marketing Purbayan Tourism Village. The SOSTAC Method comprises six stages: Situational Analysis, Objective, Strategy, Tactic, Action, and Control. This study aims to understand how applying the SOSTAC Method can help Purbayan Tourism Village improve their marketing effectiveness. The research approach used is literature studies, documentation, and interviews with data analyzed descriptively. The study results show that applying the SOSTAC Method allows Purbayan Tourism Village to identify opportunities in planning and implementing marketing strategies. Suggestions for Purbayan Tourism Village include maximizing the use of social media, not just focusing on one social media. For the most actively used Instagram social media, there needs to be deeper monitoring related to the data collection of the number of views, followers, followers, and the number of visitors to the Instagram account, as well as the content created, so that it becomes an evaluation in conducting digital promotions through Instagram. There needs to be an increase in marketing in the field of social media so that it can maximize by increasingly productive human resources.

A Influence of "All Eyes on the Judiciary" Twitter Campaigns on the Outcome of the Presidential Election Petition Tribunal in Nigeria

2024-08-13T10:12:18+00:00

In recent times, allegations of electoral and judicial fraud have been alarming. Hence, this study aims to investigate the influence of "All Eyes on the Judiciary" Twitter campaigns on the outcome of the presidential election petition tribunal in Nigeria. The public sphere theory served as the theoretical foundation for the study. In this study, the survey research method was used with a population of 5,100,000 and a sample size of 385, which was derived from the Survey Monkey online sample size calculator. A purposeful sampling technique was employed. The instrument used was an online questionnaire. The data was analysed using percentages and mean analysis. Results showed that, at an average of 74.0%, citizens are exposed to the “all eyes on the judiciary” Twitter campaigns on the outcome of the presidential election petition tribunal in Nigeria to a large extent. Findings revealed that, at a mean of 1.8 (N = 372), the “all eyes on the judiciary” Twitter campaigns did not influence the outcome of the presidential election petition tribunal in Nigeria. It was concluded that as much as the exposure of respondents to the campaigns was high, so was its usefulness. The campaign could not influence the outcome of the presidential election petition tribunal in Nigeria.

Communication planning clean drug program at village level

2024-08-07T05:00:31+00:00

Narcotics cases are complex problems related to legal, state security, health, economic and social issues. In 2022 Bantul Regency had 104 cases and became the second highest area prone to narcotics. In 2023 there was an increase to 129 cases. The drug-free village program aims to create a safe, comfortable, and peaceful situation in the village community. The study aims to find out the communication planning of the National Narcotics Board of Bantul Regency through Desa Bersinar (Drug-Free Village) in implementing the Drug Abuse Eradication and Illicit Trafficking Prevention program. This research uses an interpretive paradigm with a qualitative descriptive approach. Then the approach of the P-D-C-A (Plan-Do-Check-Action) stages of Strategic Management. The implementation of the shining village program has been running for 1 year, starting in January 2023. However, the implementation has not been optimal, such as budget planning for 2023 has not been budgeted, passive participation from the community in Shining Village activities, and the absence of effective communication between working groups, so that the use of communication media is still not optimal. The Plan and Do stages are very prominent, while the Check and Action stages are less prominent due to ineffective communication. A strategy is needed to develop all stages of effective communication. Then there is a need for additional outdoor communication media, such as pamphlets, posters, billboards, and banners at several points. As well as conducting Community-Based Intervention surveys every month so that evaluation and follow-up are running.

Implementation of Kpopfication in the campaign of presidential candidate Anies Rasyid Baswedan

2024-09-03T11:50:26+00:00

The digital era makes the existence of social media a tool used to spread and get information about many things that happen from one individual to another with a wider scope. This is also the basis for the entry of many cultures from other countries through posts spread through social media. The Korean cultural wave, also known as Hallyu, is a term used in the process of spreading Korean culture through products from South Korea. With a successful team, Anies Rasyid Baswedan utilized interest generation with a K pop design platform similar to the idol concept to communicate with his fans. Through the main X (Twitter) account @aniesbubble, he forms a positive image with the information shared. The research method used in this research is descriptive qualitative. The study aims to of this research entitled Implementation of Kpopfication in the Campaign of Presidential Candidate Anies Rasyid Baswedan is to find out the implementation of Kpopfication in the campaign of Presidential candidate Anies Baswedan and find out the impact of using Kpopfication in the campaign strategy. The results of this study show that the implementation of Kpopfication used in the campaign of Anies Baswedan's presidential candidate is by using the X application which is designed according to the fansite account of the bubble application which reports a lot of information using Korean. In addition, the @aniesbubble account also utilizes the habits of Kpopers such as live reports of activities, production fan projects, and distributing free goods. The impact of kpopfication carried out by the @aniesbubble account is that many people are interested in following and deciding to elect Anies Baswedan as president for the next period. From the creative campaign strategy Anies Baswedan received 24.95 votes.

Dynamics of irregular migration: The Psycho-Philosophical irony in the global perception of equality

2024-08-24T10:21:54+00:00

This research aims to explore the dynamics of irregular migration as a psycho-philosophical irony in the quest for practical global equality. The research explores three fundamental issues in irregular migration bordering on the characteristics of migrants, the causes and motives of migrants, and the relationship of irregular migration with global perceptions of equality. Drawing on the Neo-Classical migration theory by Hicks (1932) and the Dual Labor Market theory by Ravenstein (1889), this study establishes that the unequal distribution of capital and labor at the macro level that leads to inequality in living conditions is a major factor of all migration. The study identifies that the characteristics and motives of migrants are identical to the problems associated with low socio-economic status which are the main drivers of migration. Furthermore, the study asserts that areas characterized by irregular migrants are consistent with the Human Capital Development Index (HCDI) classification that prioritizes living standard conditions across countries. As a benchmark, the HCDI supports the theoretical basis for high irregular migration in these regions triggered by the imbalance between countries at the lower end of the index and those at the top of the HCDI. It is suggested that the global policy on aid to poor countries should lean towards domestication of capacity building in such countries to improve living standards and employment and to mitigate the current global antithesis caused by terrorism and insecurity whose impact is unfavorable to world peace.

Digital comics as a communication medium to convey the dangers of mental disorders among victims of bullying and perpetrators of bullying against teenagers at SMK Muhammadiyah 1 Yogyakarta

2024-08-20T07:52:06+00:00

This study aims to investigates the efficacy of digital comics as a communicative medium to convey the potential dangers of mental disorders to adolescent victims and perpetrators of bullying at SMK Muhammadiyah 1 Yogyakarta. Using the Research and Development (R&D) methodology, the development process followed the ADDIE model, which includes the stages of analysis, design, development, implementation, and evaluation. To validate the developed comic, assessments were conducted by media experts, material experts, students, and teachers at SMK Muhammadiyah 1 Yogyakarta. In addition, this study also used pretest and posttest observations, as well as questionnaires. Data analysis involved normality and homogeneity tests. The results showed a high level of validity for the digital comics, with 87% of media experts rating the digital comics as valid, 95% of material experts rating the digital comics as highly valid, and 76% of language experts rating the digital comics as valid. In addition, teacher and student evaluations yielded very high levels of validity, at 90% and 92% respectively. These findings collectively demonstrate the potential of digital comics to effectively communicate the risks associated with mental disorders in the context of bullying, especially among adolescent victims and perpetrators. This research underscores the importance of digital comics as a valuable tool for mental health education and awareness among adolescents, ultimately contributing to the fostering of more supportive and inclusive school environments.