http://journal2.uad.ac.id/index.php/commicast/issue/feedCOMMICAST2024-12-28T03:35:07+00:00Nunik Hariyantinunik.hariyanti@comm.uad.ac.idOpen Journal Systems<p> </p> <table style="height: 162px; width: 100%;" width="100%" bgcolor="#f0f0f0"> <tbody> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">Journal title</td> <td style="height: 18px; width: 61.8448%;" width="80%"><strong>Commicast</strong></td> <td style="height: 162px; width: 20%;" rowspan="10" valign="top" width="20%"><img src="http://journal2.uad.ac.id/public/site/images/resdikaads/journalthumbnail-en-us-2.jpg" alt="" width="180" height="231" /></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">Initials</td> <td style="height: 18px; width: 61.8448%;" width="80%"><strong>Commicast</strong></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">Abbreviation</td> <td style="height: 18px; width: 61.8448%;" width="80%"><strong><em>Commicast</em></strong></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">Frequency</td> <td style="height: 18px; width: 61.8448%;" width="80%"><strong>3 issues per year<br /></strong></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">DOI</td> <td style="height: 18px; width: 61.8448%;" width="80%"><strong>10.12928</strong></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">ISSN</td> <td style="height: 18px; width: 61.8448%;" width="80%"><strong><a dir="ltr" style="color: currentcolor;" href="https://issn.brin.go.id/terbit/detail/1594102767">2723-7672</a></strong></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">Editor-in-chief</td> <td style="height: 18px; width: 61.8448%;" width="80%"><strong><a title="Google Scholar" href="https://scholar.google.com/citations?user=d6qBNeYAAAAJ&hl=en">Professor Zhou Huiquan</a> | <a title="Scopus ID" href="https://www.scopus.com/authid/detail.uri?authorId=55551412900">SCOPUS ID: 55551412900</a> <br /></strong></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">Publisher</td> <td style="height: 18px; width: 61.8448%;" width="80%"><a href="https://ilmukomunikasi.uad.ac.id/"><strong>Prodi Ilmu Komunikasi Universitas Ahmad Dahlan</strong></a></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">Managing Editor</td> <td style="height: 18px; width: 61.8448%;" width="80%"><a href="https://www.scopus.com/authid/detail.uri?authorId=57214808171"><strong>Dani Fadillah | SCOPUS ID: 85079170928</strong></a></td> </tr> <tr style="height: 18px;"> <td style="height: 18px; width: 20%;" width="20%">Citation Analysis</td> <td style="height: 18px; width: 61.8448%;" width="80%"><a href="https://scholar.google.co.id/citations?view_op=list_works&hl=id&authuser=3&user=OhXzAmrsvLAC"><strong>Google Scholar </strong></a><strong><a href="https://sinta.kemdikbud.go.id/journals/profile/8247">| SINTA 3 </a><a href="https://garuda.kemdikbud.go.id/journal/view/20286">| Garuda</a></strong></td> </tr> </tbody> </table> <hr /> <div style="text-align: justify;"> <p>The <em>Commicast</em> is an interdisciplinary journal that, while centered in literature, culture and communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is literature, culture and communication study. The spectrum of topics include but not limited to: New Media; Political Communication; Advertising, Press and Television Broadcasting; Public Relations; Semiotics; Public Opinion; Culture and Social Interaction; Communication and National Resilience; Communication and Policies; Communication, War, and Conflicts; Health Communication; Globalization and Social Impact; Media, Democracy and Integration; Media Literacy and Media Education; Media and Tourism; Media and Development; Media, Popular Culture, and Society; Media and Religion; Media and Identity; Politics, Hegemony, and the Media; Gender and Sexuality in the Media; The Social Media and Subcultures; Youth and Media Globalization; Information Communication Technology; Audience Analysis.</p> <p>These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.</p> </div> <div style="text-align: justify; color: #222222; font-family: Tahoma, Verdana, Arial, Helvetica, sans-serif; font-size: 12px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;"><strong>Before submission</strong><br />You have to make sure that your paper is prepared using the<a title="Tamplate Article Commicast " href="https://docs.google.com/document/d/1D5lPabpTq2ssxrVafmFw_mSlD73RFWwj/edit?usp=sharing&ouid=111027043458968398969&rtpof=true&sd=true" target="_blank" rel="noopener"><strong style="text-decoration: none; color: steelblue;"><strong> Commicast</strong></strong><span style="text-decoration: none; color: steelblue;"><strong><span style="font-family: sans-serif; font-size: small;"> paper TEMPLATE </span></strong></span></a>and Carefully <strong><span style="text-decoration: none; color: steelblue;"><a href="http://journal2.uad.ac.id/index.php/commicast/management/settings/context//index.php/commicast/about/submissions#authorGuidelines">read the author guidelines</a>.</span></strong> Submit your paper <strong>ONLY in English </strong>If you have problems about the journal, please contact us at: <span style="text-decoration: underline;">nunik.hariyanti@comm.uad.ac.id</span></div>http://journal2.uad.ac.id/index.php/commicast/article/view/11663Framing analysis of the hacking of Bank Syariah Indonesia by LockBit Ransomware on Republika.co.id and Idntimes.com2024-10-10T11:07:03+00:00Indah Nurjanahnurjanahindah643@gmail.comDidik Hariyantodidikhariyanto@umsida.ac.id<table> <tbody> <tr> <td> <p>This research aims to analyze the framing of news by Republika.co.id and Idntimes.com regarding the phenomenon of hacking Bank Syariah Indonesia by LockBit 3.0 Ransomware. This research was conducted because the hacking issue of Bank Syariah Indonesia became the major topic of public interest and impacted the perceived security of data and funds. The sensitive issue of security hacking certainly has economic relevance for both the public and investors of Bank Syariah Indonesia. The research method used is a qualitative approach with Robert N. Entman’s framing analysis model, which has four major elements to interpret the news: define problem, diagnose causes, make moral judgement, and treatment recommendation. The result showed that Republika.co.id sharply criticized Bank Syariah Indonesia in its reporting, but did not emphasize the ransom demand made by LockBit. The criticism in its reporting humanistically and in favor of the community. Meanwhile, Idntimes.com attempted to downplay the inevitability of cyberattacks in the IT world, and framed the news of Bank Syariah Indonesia hacking by LockBit by playing on public emotions using clickbait, rather than highlighting the mitigation steps taken by Bank Syariah Indonesia.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Indah Nurjanah, Didik Hariyantohttp://journal2.uad.ac.id/index.php/commicast/article/view/11698Influence of Groove FM health arena programme on childhood immunisation: A study of residents of Owerri metropolis2024-11-18T11:12:39+00:00Emeka Williams Etumnuetumnuemeka@gmail.comEregbu Sylvie Marieethelamour72@gmail.comChidindu Chukwuemeka Njokunjokuechidindu@gmail.comNze Chinwe H.chinwenze1234@gmail.comOluchi Williams Etumnuanoruoimma@gmail.comNkwocha Chike Martinstmartinz@yahoo.co.uk<table> <tbody> <tr> <td> <p>This study examined the influence of groove fm health arena programme on childhood immunisation among residents of Owerri metropolis. The study was anchored on Yale persuasion theory. The researcher adopted survey research design for this study. The population consists of 555,500 Owerri metropolis residents and from this population a sample size of 384 was gotten using Wimmer and Dominick's online sample size calculator. The multi-stage sampling procedure was used in this study. Simple percentages were used to analyse the data after it was collected using a questionnaire. Finding revealed that 46.7% of the respondents indicated that Groove FM Health Arena programme has been able to influence them in carrying out childhood Immunisation to a large extent. The fact respondents are exposed to Groove FM Health Arena programme on childhood Immunisation to a large extent is commendable. Hence, the channel of communication should be leverage on by ministry of health or centre for disease control to communicate important messages as it concer health when the need arises. The producers of Health Arena programme should sustain their effort or even improve the content of the programme so as to continue enhancing audience knowledge on childhood Immunisation and other health issues. Residents should be encouraged to avail themselves to health programmes so as to be able to arm themselves with information that will help them in time of health issues or emergency.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Etumnu Emeka Williams, Eregbu Sylvie Marie, Chidindu Chukwuemeka Njoku, Nze Chinwe H., Oluchi Williams Etumnu, Nkwocha Chike Martinhttp://journal2.uad.ac.id/index.php/commicast/article/view/11171Transcendental Communication with Near Death Experience2024-08-12T10:16:21+00:00Santa Lorita Simamorasanta.lorita@mercubuana.ac.idMuhammad Sulthan Fadhilahnimbus99047@gmail.comDicky Andikadicky.andika@mercubuana.ac.idM Gunawanmuhammad.gunawan@mercubuana.ac.idEli Jamilah Mihardjaeli.mihardja@bakrie.ac.id<table> <tbody> <tr> <td> <p>This study examines the experiences of individuals with Near-Death Experiences (NDEs) or individuals who have had near-death experiences. This phenomenon is still without a concrete definition and clear mechanism, almost like a mystery, as it is not perceived by others, only felt by the individuals who experience it. There are few individuals with near-death experiences due to severe illness or tragic accidents. The Near-Death Experience phenomenon falls into the category of unique and rare events, with a relatively small number of studies from the perspective of transcendental communication in Indonesia. The aim of this study is to understand and describe how individuals interpret their experiences of transcendental communication when in a coma or abnormal consciousness. This study uses a phenomenological approach with three subjects. The results of this study are expected to deeply explore the experiences of individuals' transcendental communication with their Creator during near-death conditions. These experiences serve as lessons for everyone that death will surely come, hence the need to prepare with good deeds and worship. To delve deeper into the description of the near-death transcendental communication experiences, in-depth interviews were conducted with subjects who voluntarily agreed to participate. The subjects were selected using purposive sampling techniques, specifically snowball sampling. The study results indicate that the transcendental communication experienced by the three subjects involved communicating with their God, their Creator, resulting in profound meanings for them. All three subjects perceived their near-death condition as a pivotal point for behavioral change towards a better direction in life.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Santa Lorita Simamora, Muhammad Sulthan Fadhilah, Dicky Andika, M. Gunawan, Eli Jamilah Mihardjahttp://journal2.uad.ac.id/index.php/commicast/article/view/11719McDxNewJeans collaborative campaign: How Co-Branding impacts fandom purchase behavior2024-11-04T17:17:57+00:00Muhammad Thoyib Amalimuhammad.amali@comm.uad.ac.idLathifa Camelia Putrilathifa2000030183@webmail.uad.ac.id<table> <tbody> <tr> <td> <p>The effective marketing approach that has gained popularity in recent decades as an innovative strategy to enhancing consumer engagement and boost visibility is co-branding, where two or more brands collaborate to create unique products or marketing campaigns that combine their strengths and appeal. This study aims to examine the influence of co-branding between McDonald's and NewJeans on fandom purchase behavior, particularly focusing on how brand image and co-branding shape consumer attitudes and behavior. Using an explanatory quantitative approach, 120 members of the NewJeans fandom in Indonesia were surveyed. Data were analyzed using Smart PLS, and mediation effects were tested with the Sobel test. The findings reveal a significant impact of both McDonald's and NewJeans brand image on co-branding campaign, which in turn positively influences fandom attitudes toward McDonald’s K-Meals and drives purchase behavior. Additionally, Co-branding fully mediates the relationship between McDonald’s brand image and fandom attitudes, while it partially mediates the relationship between NewJeans’s brand image and fandom attitudes. Moreover, attitudes towards K-Meals serve as a partial mediator between the co-branding campaign and purchase behavior. Overall, this study highlights the significance of strategic co-branding campaigns as a collaborative marketing approach to strengthen consumer engagement, especially within K-pop fandom communities.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Muhammad Thoyib Amali, Lathifa Camelia Putrihttp://journal2.uad.ac.id/index.php/commicast/article/view/12035Besieged City of time: Control and negotiation of generation Z youth in platform swinging2024-11-25T12:06:08+00:00Mengge Yang2078272570@qq.com<table> <tbody> <tr> <td> <p>The rapid development of information technology and the proliferation of digital media have made social media platforms an integral part of Generation Z's daily lives. In this context, the “distributive use” behavior of social media has emerged or what is referred to as platform swinging, which is the habit of constantly switching between platforms. This behavior causes constant distraction and keeps many young Generation Z individuals stuck in a “time warp”. In this context, the “distributive use” behavior of social media has emerged or what is referred to as platform swinging, which is the habit of constantly switching between platforms. This behavior causes constant distraction and leaves many young Generation Z individuals stuck in a “time warp”. This research aims to understand the characteristics and logic behind Generation Z's platform swinging behavior and its impact on their time management. Using a qualitative approach, this research utilizes in-depth interviews and virtual ethnography to capture the patterns of media interaction that occur in the real world. The results show that platform swinging behavior is driven by various factors, such as the need for social connectedness, boredom, and platform algorithms that encourage constant interaction. However, this behavior also has negative impacts, such as decreased productivity, stress, and poor time management. The discussion leads to the importance of awareness of wise media use and strategies to manage platform swinging so as not to disrupt life balance. It is hoped that this research can help Generation Z find ways to control and negotiate their use of social media so that they can escape the “siege of time” and achieve a better balance in their daily lives.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Mengge Yanghttp://journal2.uad.ac.id/index.php/commicast/article/view/11697A perceptual study of Ozisa FM We the people program on the Unknown Gunmen issue in Owerri municipal2024-11-21T17:16:10+00:00Chieme Azubuikechiemeazubuike7@gmail.com Isaac Uche Dorathydorathy.uche.pg989540@unn.edu.ng<table> <tbody> <tr> <td> <p>The risk associated with insecurity is alarming as such people need to be security conscious in order to stay safe. The aim of the study was to investigate the public perception of Ozisa FM We the people programme on the Unknown gunmen issue in Owerri municipal council. The study was framed around the agenda setting theory. The study adopted a survey research approach with the use of questionnaire as the instrument for data collection. The population is 171,102, of which 384 were derived using Survey Monkey's online sample size calculator. The non-proportionate quota sampling and purposive sampling approaches were used. The data was analysed using simple percentages. Results revealed that 47.4% of the respondents confirmed that they are exposed to Ozisa FM's We the People Programme on the issue of the Unknown Gunmen to a moderate extent. Findings also showed that 55.0% of the respondents had the perception that the We the people programme has been effective in joining hands with the authority to curtail the Unknown Gunmen's activities. It was concluded that audience are moderately exposed to the Ozisa FM We the people programme. Despite their level of exposure to the programme they still perceive it in a positive light, due to its role in helping curtail the menace of the Unknown gunmen in Owerri, Imo State. It was recommended that they need to sustain their efforts in joining hands with the appropriate stakeholders with the goal of ending the issue of the Unknown gunmen, especially in Imo State.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Chieme Azubuike, Isaac Uche Dorathyhttp://journal2.uad.ac.id/index.php/commicast/article/view/12030Enhancing the functionality of the Audiovisual Studio Education Laboratory in developing Broadcasting competencies for communication science students at Universitas Ahmad Dahlan2024-11-25T11:50:26+00:00Bambang Supriadibambang.supriadi@staff.uad.ac.id<table> <tbody> <tr> <td> <p>The structured and measurable management of an Audiovisual Studio laboratory plays a critical role in developing scientific competence in Audio Visual production. This study aims to examine the enhancing the functionality of the Audiovisual Studio Education Laboratory in developing broadcasting competencies for communication science students at Universitas Ahmad Dahlan. In an evolving media landscape characterized by rapid information flow, the laboratory serves as a crucial facility for preparing students to meet the demands of the dynamic media industry. Using qualitative research methods, this study involves direct observation, literature review, field analysis, and document analysis related to curriculum and laboratory activities. The findings reveal that the Audiovisual Studio education laboratory holds significant potential as an effective learning center, fostering technical, creative, and analytical skills in media production. However, challenges remain, including outdated facilities, the need for integration of advanced technologies, limited industry collaboration, and the necessity for a curriculum aligned with industry standards. This research provides insights into the practices and challenges of optimizing the laboratory's role and offers recommendations for UAD and other institutions to enhance broadcasting education. Ultimately, the study contributes to preparing students as competent broadcasting professionals equipped to thrive in the current and future media industry.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Bambang Supriadihttp://journal2.uad.ac.id/index.php/commicast/article/view/12031Comparative rhetorical analysis of Peter Obi and Bola Ahmed Tinubu's social media campaigns in the 2023 Nigerian presidential election2024-11-25T13:04:16+00:00Emeke Precious Nwaoboliemekenwaoboli@gmail.comAmbrose O. Uchenunuuchenunua@yahoo.comEzekiel S. Asemahasemahezekiel@yahoo.com<table> <tbody> <tr> <td> <p>The researchers carried out a comparative rhetorical analysis of Peter Obi (PO) and Bola Ahmed Tinubu's (BAT) social media campaigns during the 2023 Nigerian presidential election. Utilizing a qualitative textual analysis framework, the research focused on all campaign messages by Peter Obi and Bola Ahmed Tinubu (BAT) posted on Facebook and X (formerly Twitter) from September 28, 2022, to February 23, 2023, identifying a total of 223 messages, with 12 purposively selected for in-depth analysis. These texts were chosen for their representativeness of shared ideologies and their engagement potential, providing valuable insights into the candidates' communicative approaches. The study highlights the contrasting political ideologies embodied by Obi and Tinubu, as they emerged as frontrunners from the Labour Party and All Progressives Congress, respectively. Employing multiple coding techniques, the analysis categorized rhetorical elements, focusing on pathos, ethos, logos, call to action and themes of transparency and accountability, while also conducting sentiment analysis to classify the expressed sentiments. Findings reveal that Tinubu effectively leveraged a combination of logos, pathos, and ethos to establish credibility and connect with voters through logical policy proposals and emotional appeals, whereas Obi's campaign emphasized accountability, unity, and logical critique, resonating deeply with his audience through emotive language and local expressions. The researchers recommended that for political candidates prioritize emotional connections in their messaging. This study contributes to the existing body of knowledge by providing novel insights into the rhetorical strategies employed by political candidates in Nigeria, highlighting the significance of emotional connections and data-driven approaches in shaping electoral outcomes.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Emeke Precious Nwaoboli, Ambrose O. Uchenunu, Ezekiel S. Asemahhttp://journal2.uad.ac.id/index.php/commicast/article/view/11875The utilization of Instagram social media on @kalis.mardiasih accounts as a means of campaign regarding gender equality in Women2024-11-04T17:19:51+00:00Safira Mawaddasafira2100030162@webmail.uad.ac.idEka Anisa Sarieka.sari@comm.uad.ac.id<p>The research entitled The Utilization of Instagram Social Media on @kalis.mardiasih accounts as a Means of Campaign Regarding Gender Equality in Women uses campaign theory using the Campaign Component Model. This study aims to find out the use of Instagram @kalismardiasih with several parts, namely campaign actors, campaign messages, campaign media channels, campaign effects, campaign feedback, and campaign disruptions that occur on Instagram accounts @kalismardiasih related to campaigns carried out regarding Gender Equality. Research on gender equality in the modern era is essential because it helps to understand the problems of gender inequality that continue to arise in society and drives social change towards justice and equality for all genders in various aspects of life. The research uses a descriptive qualitative method with data collection techniques using unstructured interviews, observations, and documentation. The results of this study found that in the Instagram account, @kalismardiasih, used as a campaign media related to the issue of feminism, one of which is gender equality, the campaign message on Instagram is packaged attractively and diversely so that it is easier to digest. In contrast, the campaign channel utilizes various Instagram features. The campaign's success raised awareness about the importance of gender equality in women, with feedback that many women said and felt represented by the campaign on the @kalismardiasih account; there was rejection and criticism from those who disagreed with the campaign she was doing.</p>2024-12-28T00:00:00+00:00Copyright (c) 2024 Safira Mawadda, Eka Anisa Sarihttp://journal2.uad.ac.id/index.php/commicast/article/view/12104Digital communication model in increasing public trust 2024-12-04T14:58:52+00:00Alan Kusumaalankusuma@unimma.ac.idPrihatin Dwihantoropdwihantoro@unimma.ac.idMuhammad Ilham Nova Rizalnovarizal02@gmail.com<table> <tbody> <tr> <td> <p>This study aims to develop a digital communication model to enhance public trust in election monitoring in Magelang Regency, classified as a high-risk area in the 2024 elections. Using a qualitative method with a case study approach, involving observation, interviews, and documentation, the research focuses on creating a communication model that effectively increases public trust. The findings reveal that digital communication implemented by Bawaslu through social media is more effective in engaging the public, but synchronization with the website requires improvement to ensure better information transparency. Website management is centrally integrated to facilitate maintenance and address server issues, with hosting responsibilities handled at the national level, while local branches are limited to content management without access to modify the website. This study recommends a digital communication model that provides practical guidelines for creating digital content to strengthen public trust in election monitoring institutions.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Alan Kusuma, Prihatin Dwihantoro, Muhammad Ilham Nova Rizalhttp://journal2.uad.ac.id/index.php/commicast/article/view/12159Health promotion and premarital education for Adolescents on Instagram @siapnikah_official2024-12-09T18:02:34+00:00Naurah Lisnarininaurah@unpad.ac.idYanti Setiantiyanti.setianti@unpad.ac.idSry Ade muhtya Gobelsryabel.gobel@gmail.comWafiq Febri Erlianti Safitriwafiq.febrierliantisafitri@gmail.com<table> <tbody> <tr> <td> <p>Adolescent reproductive health and marriage readiness remains a significant issue in Indonesia, where one in nine girls marry before the age of 18, often with adverse health, social and educational impacts. To address these challenges, innovative approaches are needed, including the use of social media to provide easily accessible premarital education and health promotion. This research examines the role of the Instagram account @siapnikah_official in improving adolescent health literacy and preparing young individuals for marriage through digital engagement. This research aims to explore how @siapnikah_official provides premarital education, engages its audience, and promotes health awareness among teenagers. Using a qualitative descriptive methodology, this study collected data through in-depth interviews and content analysis of the account's posts, stories, and interactive features. The findings show that @siapnikah_official effectively uses Instagram features to disseminate important health information, encourage interactive learning, and promote positive behavior change. The use of visually appealing content, easy-to-understand stories, and active audience engagement strategies have contributed significantly to its success in addressing issues such as early marriage and reproductive health literacy. However, challenges remain, particularly in measuring audience acceptance and assessing the long-term impact of its health promotion efforts. This study underscores the potential of digital platforms as tools for strategic health communication and adolescent education. This study highlights the importance of integrating social media into public health initiatives to address pressing social issues, paving the way for further research on optimizing digital interventions for sustainable outcomes.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Naurah Lisnarini, Yanti Setianti, Sry Ade muhtya Gobel, Wafiq Febri Erlianti Safitrihttp://journal2.uad.ac.id/index.php/commicast/article/view/12036Assessement of Rhesus factor awareness and knowledge among women in Imo State Nigeria2024-11-25T11:53:09+00:00Ifeoma Ojiakor-Umenzeojiakor99@gmail.comKasarachi Innocent, H.kasarachi.innocent@uniport.edu.ngOnyekachi Nwaozor, A.nwaozorao@gmail.comCynthia Aluka, N.alukacy8@gmail.com<table> <tbody> <tr> <td> <p>Despite the considerable influence of Rhesus factor incompatibility on maternal and fetal health outcomes, little is known about women's awareness and knowledge of the Rhesus factor in Imo State, Nigeria. This study aimed at assessing the levels of awareness and knowledge of the Rhesus factor among women in Imo state. The researchers sought to determine the extent to which health institutions' communication strategies contribute to women's understanding and awareness of Rh factor, to ascertain the knowledge level of Rh factor and its implications in pregnancy among women in Imo State. With a theoretical framework built on the Health Belief Model, the study surveyed a sample of 385 respondents (per Wimmer and Dominick online sample size calculator), drawn from a population of 2,688,605. The instrument for data collection was a structured questionnaire which was administered via a multi-stage sampling technique. The key findings showed that the though the level awareness of the Rhesus factor among the women in the State was high, the knowledge level of the specificity of the Rh compatibility issues on maternal and child health and its implications in pregnancy was low. The findings also correlate the low knowledge level with the nature of communication strategies employed by healthcare institutions and professionals in the State to diffuse information on the Rhesus factor among the women. The researchers therefore recommend as follows Health institutions and professionals should include Rhesus factor education for women during antenatal care; the State Ministry of Health should embark on awareness campaigns in the rural areas using society-specific communication strategies to improve knowledge of the Rh factor; Rhesus Factor education should be included in reproductive health education programmes for girls and young ladies.</p> </td> </tr> </tbody> </table>2024-12-28T00:00:00+00:00Copyright (c) 2024 Ifeoma Ojiakor-Umenze, Kasarachi Innocent, H., Onyekachi Nwaozor, A., Cynthia Aluka, N.