Genre analysis of textual strategies in the Mandalika tourism website
DOI:
https://doi.org/10.12928/notion.v7i1.12905Keywords:
Discourse analysis, Genre analysis, Text organization, Tourism websiteAbstract
Examining the text organization of the Mandalika Tourism Website provides valuable insights into the strategies used to present information in a coherent and appealing manner. The significance of this study lies in its potential to examine the textual organization of the tourism website. This study addresses a gap in the literature by focusing on the specific text organization strategies of Mandalika tourism website. This study aims to uncover the underlying textual structures and patterns that contribute to its promotional success. This analysis does not only shed light on the website's organization, but also offers insights into the genre conventions of tourism websites in general. This study uses a descriptive qualitative study focusing on text organization analysis of Mandalika tourism website. There are five steps in analyzing the data. The result shows that Mandalika Tourism Website fits within the advertisement genre, as its primary aim is to promote tourism destinations in Mandalika. However, it only employs seven of these moves, and their application is not strictly sequential. Each move structure employed in the website serves a distinct function and plays a critical role in the overall effectiveness of the tourism website as an advertisement medium. The move structures used can be categorized into three primary functions: informative, persuasive, and reminding. It can be said that conducting analysis of textual strategies in the website helps attracting and increasing tourism occupancy in Mandalika.
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