Language and communication strategies for climate change engagement among Indonesian millennials and gen z
DOI:
https://doi.org/10.12928/notion.v7i2.12578Keywords:
Climate change, Gen-Millennial, Gen-Z, Language, Social mediaAbstract
This study examines how language and communication strategies can influence the perception and response of Gen-Millennials and Gen-Z towards climate change issues in Indonesia. Using a quantitative survey method, data were collected from 127 respondents consisting of 77 Gen-Z and 50 Gen-Millennials, and presented concisely and structured through frequency tables and illustrative diagrams. The data analysis process was carried out through several stages, namely descriptive analysis, inferential analysis, and then interpreting the findings. The findings show that the intensity of social media use from Gen-Millennials is more often aimed at seeking information than Gen-Z which is only for entertainment, the result is that Gen-M interacts more often with climate change issues than Gen-Z, although both still consider it important. Furthermore, persuasive technical terms have the potential to increase the motivation of both generations to be directly involved in climate change action. This study highlights the need for targeted communication strategies to increase public awareness and engagement on climate change issues. These findings enrich approaches to language teaching and intercultural training, particularly in the context of environmental education, broaden understanding of intergenerational communication styles in environmental advocacy, and provide practical insights for developing impactful campaigns tailored to generational preferences, thereby contributing to the success of climate advocacy efforts in Indonesia.
References
Ainurrohmah, S., & Sudarti, S. (2022). Analisis perubahan iklim dan global warming yang terjadi sebagai fase kritis. Jurnal Phi, 8(1). https://jurnal.ar-raniry.ac.id/index.php/jurnalphi/article/view/13359
Andreinadya, D. I., Fami, A., & Riski, M. (2023). Perancangan e-book beradaptasi terhadap perubahan iklim sebagai bahan penyuluhan BBP2TP setiap provinsi. Jurnal Desain, 11(1), 12–27. http://journal.lppmunindra.ac.id/index.php/Jurnal_Desain/article/view/15112
Astuti, H. (2018). Penggunaan poster sebagai media komunikasi kesehatan. Komunikologi. https://komunikologi.esaunggul.ac.id/index.php/KM/article/view/187
Azzahra, M., & Patrianti, T. (2024). Kampanye digital public relations kesadaran remaja dalam perubahan iklim. Jurnal Pendidikan Tambusai, 8, 11521–11532. https://jptam.org/index.php/jptam/article/view/14112
Bandura, A. (2000). Exercise of human agency through collective efficacy. Current Directions in Psychological Science, 9(3), 75–78. https://doi.org/10.1111/1467-8721.00064
Dia, E. E., & Rosydah, S. (2021). Kajian semantik: Makna konotasi pada rubrik opini “Jati Diri” Harian Jawa Pos. Jurnal Bahasa dan Sastra, 5, 3508–3525. http://download.garuda.kemdikbud.go.id/article.php?article=2254069
Firdaus, A. Y., & Wandira, P. A. (2022). Diplomasi lingkungan hidup Indonesia: Isu mitigasi perubahan iklim. JPPI (Jurnal Penelitian Pendidikan Indonesia), 8(3), 540–548. https://doi.org/10.29210/020221375
Jaya, P. H., Wijana, I. D. P., & Hardjanto, T. D. (2025). Politeness in student–lecturer WhatsApp messages: A study of English greetings. NOTION: Journal of Linguistics, Literature, and Culture, 7(1), 51–66. http://journal2.uad.ac.id/index.php/notion/index
Lastu, A., Fatim, N., & Hamid, M. A. (2024). A corpus-based cognitive analysis of metaphors of gender issues in national media. NOTION: Journal of Linguistics, Literature, and Culture, 6(2), 152–170. http://journal2.uad.ac.id/index.php/notion/index
Maa, Z., Sueadi, F., Glorino, M., & Pandin, R. (2025). Hubungan perubahan iklim dengan ketahanan petani tembakau di Kabupaten Bojonegoro. Jurnal FKIP, 16(2), 187–199. https://jurnal.ucy.ac.id/index.php/fkip/article/view/3034
Masythoh, A., Wicaksono, N., & Pratiwi, W. I. (2024). Peran media sosial dalam pembentukan persepsi publik terhadap isu lingkungan. Prosiding APPISI, 1(1), 23–27. https://prosiding.appisi.or.id/index.php/PROSEMNASSOS
Munir, M., Achadi, M. W., & Baroroh, N. (2024). Peran generasi z dalam paradigma geopolitik Indonesia. Journal on Education, 6(4), 20858–20868. https://doi.org/10.31004/joe.v6i4.6215
Nasrullah, R. (2024). Bahasa dan perubahan iklim: Membangun kesadaran dan aksi nyata untuk masa depan Indonesia yang lebih baik. Risalah Kebijakan Badan Pengembangan dan Pembinaan Bahasa, 2. https://repositori.kemendikdasmen.go.id/32855/1/risalah_kebijakan_nomor_2.pdf
Nurlina, M., Anggraini, A., & Meriyandah, H. (2022). Hubungan intensitas penggunaan media sosial dan tingkat kecemasan generasi Z mahasiswa keperawatan. Jurnal Ilmu Kesehatan Mandira Cendikia, 1(1), 97–104. https://journal-mandiracendikia.com/jbmc
Pendit, I. K. D., & Publik, D. P. (2019). Strategi promosi melalui media desain poster dalam pencitraan publik. Jurnal Komunikasi, 7(5). https://doi.org/10.5281/zenodo.3900626
Pohan, S., & Sinaga, S. B. (2023). Analisis isi komunikasi publik BMKG terkait prakiraan cuaca melalui Instagram @infobmkg. SABER, 1(4). https://doi.org/10.59841/saber.v1i4.561
Rahma, A. (2024). Pembingkaian berita vonis 14 tahun penjara kasus pencucian uang Rafael Alun (Analisis Framing Robert N. Entman pada PikiranRakyat.com edisi 8 Januari 2024) (Undergraduate thesis). Universitas Komputer Indonesia, Bandung.
Rahman, V. S. P. (2024). Strategi Indonesia dalam mengatasi perubahan iklim melalui kerjasama internasional. Mimbar: Jurnal Penelitian Sosial dan Politik, 11(1), 98–103. https://journals.unihaz.ac.id/index.php/mimbar/article/view/4083
Riyandi, S. W. (2022). Visual and verbal means to attract our clicks: Multimodality in YouTube thumbnails. NOTION: Journal of Linguistics, Literature, and Culture, 4(1), 54–62. https://doi.org/10.12928/notion.v4i1.5773
Rombean, C., Rahmadi, P., & Appulembang, O. D. (2021). Membangun komunikasi efektif kepada siswa kelas III sekolah dasar. JOHME, 5(1), 13–30. https://doi.org/10.19166/johme.v5i1.2055
Roxanne, R., Rasyidin, N., & Setijadi, N. N. (2023). Pengaruh teknologi komunikasi terhadap kesadaran lingkungan generasi milenial. JKOMDIS: Jurnal Ilmu Komunikasi dan Media Sosial, 3(3), 859–865. https://doi.org/10.47233/jkomdis.v3i3.1384
Sabrina, A. (2020). The implementation of communicative language teaching in English practice. NOTION: Journal of Linguistics, Literature, and Culture, 2(1), 17–27. https://doi.org/10.12928/notion.v2i1.1750
Saleh, A. (2022). Pengorganisasian masyarakat dalam membangun kesadaran lingkungan sebagai upaya adaptasi perubahan iklim. JICD, 2(2), 56–70. http://jurnalfdk.uinsby.ac.id/index.php/JICD/index
Sekar Arum, L., Zahrani, A., & Duha, N. A. (2023). Karakteristik generasi Z dan kesiapan menghadapi bonus demografi 2030. Accounting Student Research Journal, 2(1), 59–72. https://doi.org/10.62108/asrj.v2i1.5812
Sikumbang, K., Ramadhina, W., Yani, E. R., Arika, D., Hayati, N., Hasibuan, N. A., & Permana, B. G. (2024). Peranan media sosial Instagram terhadap interaksi sosial dan etika pada generasi Z. Journal on Education, 6(2), 11029–11037. https://doi.org/10.31004/joe.v6i2.4888
Solihin, O., Anggreany, S., Rais, R., & Siregar, B. (2023). Komunikasi digital untuk motivasi generasi Z meningkatkan keterlibatan dalam bidang pertanian Indonesia. Jurnal Komunikasi, 41(2), 79–95. https://repository.unikom.ac.id/70826/
Sutrisno, A. P., & Mayangsari, I. D. (2022). Pengaruh penggunaan media sosial Instagram @humasbdg terhadap pemenuhan kebutuhan informasi followers. Jurnal Common, 5(2), 118–133. https://doi.org/10.34010/common.v5i2.5143
Triana, Y. (2022). The role of pragmatic strategies on university campaign. NOTION: Journal of Linguistics, Literature, and Culture, 4(1), 34–45. https://doi.org/10.12928/notion.v4i1.5684
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Putri Bunga Yossilia Putri, Muhammad Andy Arifin, Herlina Devi Lestari, Riki Nasrullah, Rohim
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their articles in NOTION: journal of Linguistics, Literature, and Culture agree to the following terms:
- Authors retain the copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
