The analysis of implementation in public relations to establishment the effort of the brand image coworking (a study at coworking space ETOS of Yogyakarta)

Authors

  • Musdalifa Musdalifa Universitas Ahmad Dahlan
  • Choirul Fajri Universitas Ahmad Dahlan

DOI:

https://doi.org/10.12928/commicast.v2i2.3353

Abstract

ETOS co working space, one of the workspaces located in Yogyakarta that carries a simple concept, but is still in demand by the public. Manyhave emerged co-working spaces with attractive concepts and are in demand by many people. ETOS still carries the concept of "real co-working space" and competes with its competitors, and in less than a year ETOS has already received regular clients and customers every day. With the title "The Analysis of the Implementation Public Relations to Develop The Effort of The Brand Image Co working space" with the formulation of the problem of how to use the role of public relations in an effort to increase the brand image of the ETOS co working space in Yogyakarta with the aim of research, namely to determine the use of the role of public relations in an effort to improve brand image co working space ETOS. This research uses descriptive qualitative research methods. Data collection techniques are carried out using observation, interviews, and documentation. This research process focuses on utilizing the role of public relations in an effort to increase the brand image of the co-working space at ETOS. By using several data analysis techniques such as data reduction, display data, and conclusion drawing / verification. For data validation, this study used triangulation techniques. Based on the research results obtained in the field, it is concluded that in an effort to improve the brand image of the ETOS co working space , ETOS Public Relations takes advantage of the role of public relations , namely, expert prescribe, communication facilitator, problem solving facilitator, and communication technician. ETOS PR also implements management public relations in this case planning, implementation, and evaluation.

References

Akhyani, I. (2020). Integrated marketing communication “Gadis modis” sebagai usaha mikro kecil dan menengah dalam meningkatkan loyalitas konsumen. COMMICAST, 1(1), 10. https://doi.org/10.12928/commicast.v1i1.2411
Allen H. Center, S. M. C. (2005). Definisi Public Relations. In Effective Public Relations.
Anggito Albi, S. J. (2018). Metodologi penelitian kualitatif - Google Buku.
Bueno, S., Rodríguez-Baltanás, G., & Gallego, M. D. (2018). Coworking spaces: a new way of achieving productivity. Journal of Facilities Management. https://doi.org/10.1108/JFM-01-2018-0006
Cangara, H. (2002). Pengantar Ilmu Komunikasi (Cetakan Keempat). In Jakarta: PT Rajagrafindo Persada.
Fadillah, D., & Zhenglin, L. (2020). Media power in Indonesia; oligarch, citizens and the digital revolutions. Asian Journal of Communication, 1–2. https://doi.org/10.1080/01292986.2020.1808690
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The Effect of Brand Attitude and Brand Image on Brand Equity. Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.2001.11501897
Faradies, H. I. (2020). Strategi komunikasi city branding pemerintah kota Pekalongan dalam mempromosikan world’s city of Batik. COMMICAST, 1(1), 20. https://doi.org/10.12928/commicast.v1i1.2413
Gregory, A. (2000). Planning and managing public relations campaigns. PR in Practice Series.
Jandevi, U. (2019a). Communication strategy to improve women’s political participation in Indonesia. International Journal of Communication and Society, 1(2), 68–81. https://doi.org/10.31763/ijcs.v1i2.46
Jandevi, U. (2019b). New media for increasing political participation in Indonesia. International Journal of Communication and Society, 1(1), 1–8. https://doi.org/10.31763/ijcs.v1i1.19
Kotler, P., & Armstrong, G. (2018). Kotler & Armstrong, Principles of Marketing | Pearson. In Pearson.
Lotan, F. F. (2019). Making a positive internet through Socmed Agawe Guyub. International Journal of Communication and Society, 1(1), 9–16. https://doi.org/10.31763/ijcs.v1i1.22
Luhuringbudi, T., Syamsuddin, M. D., & Hakim, S. A. (2019). Activists communication dynamics for mobilization of minority politics in europe. International Journal of Communication and Society, 1(2), 43–57. https://doi.org/10.31763/ijcs.v1i2.50
Medzhitov, R. (2008). Origin and physiological roles of inflammation. Nature. https://doi.org/10.1038/nature07201
Morissan. (2014). Morissan: Media Sosial dan Partisipasi Sosial. Jurnal Visi Komunikasi .
Putra, F. D., & Smolek, S. (2020). Peace language and conflict resolution in harmony communication. International Journal of Communication and Society, 2(2), 86–93. https://doi.org/10.31763/ijcs.v2i2.134
Rabionet, S. E. (2011). How I learned to design and conduct semi-structured interviews: An ongoing and continuous journey. Qualitative Report.
Sintawati, W. (2019). Computer mediated communication for construction-supported constructivism in communication and cultural learning. International Journal of Communication and Society, 1(1), 34–42. https://doi.org/http://dx.doi.org/10.31763/ijcs.v1i1.29
Sumarauw, J. S., & Timbuleng, S. (2015). ETOS KERJA, DISIPLIN KERJA, DAN KOMITMEN ORGANISASI PENGARUHNYA TERHADAP KINERJA KARYAWAN PADA PT HASJRAT ABADI CABANG MANADO. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi. https://doi.org/10.35794/emba.v3i2.9284
Thibodeau, C. T., Hertig, C. A., & Barnett, G. A. (2010). Public relations. In The Professional Protection Officer. https://doi.org/10.1016/B978-1-85617-746-7.00042-0
Ulfah, M., Fajri, C., & Fadillah, D. (2016). Social Media and Television in Political Interests.

Downloads

Published

2021-02-05

Issue

Vol. 2 No. 2 (2021): September

Section

Articles

License

License and Copyright Agreement

In submitting the manuscript to the journal, the authors certify that:

  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read Commicast's Posting Your Article Policy at http://journal2.uad.ac.id/index.php/commicast/about/editorialPolicies#custom-5
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

Copyright

Authors who publish with Commicast agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Licensing for Data Publication

Commicast use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:

Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.

Open Data and Software Publishing and Sharing

The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code or protocols underlying the research reported in their articles. Exceptions are permitted but have to be justified in a written public statement accompanying the article.

Datasets and software should be deposited and permanently archived inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g. DOI, or others) of the dataset(s) must be included in the data or software resources section of the article. Reference(s) to datasets and software should also be included in the reference list of the article with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.

Small data may also be published as data files or packages supplementary to a research article, however, the authors should prefer in all cases a deposition in data repositories.