Feasibility Study of Snake Fruit Chips Business as a Value-Added Transformation for Strengthening Sustainable Agroindustry

Authors

  • Wildan Fajar Bachtiar Department of Agroindustrial Product Development, Sekolah Vokasi, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Annie Mufyda Rahmatika Department of Agroindustrial Product Development, Sekolah Vokasi, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Galih Kusuma Aji Department of Agroindustrial Product Development, Sekolah Vokasi, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Sonia Dora Febri Esa Department of Agroindustrial Product Development, Sekolah Vokasi, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Rini Setyowati Department of Agroindustrial Product Development, Sekolah Vokasi, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Artisya Ramadhanti Department of Agroindustrial Product Development, Sekolah Vokasi, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Convelica Tanaya Sugwanti Department of Agroindustrial Product Development, Sekolah Vokasi, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Ghefira Tsaniya Raihani Department of Agroindustrial Product Development, Sekolah Vokasi, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Mohd Hairy Ibrahim Department of Geography and Environment, Faculty of Human Sciences, Universiti Pendidikan Sultan Idris, Perak, Malaysia

DOI:

https://doi.org/10.12928/jafost.v7i1.15797

Keywords:

Added value, Agroindustry, Business feasibility, Snake fruit chips, Sustainable innovation

Abstract

The processing of snake fruit into value-added products such as chips represents an important agro-industrial innovation to address the challenges of oversupply and declining prices during peak harvest periods. This study contributes to analyse the business feasibility of snake fruit chips based on market, technical production, management, and financial aspects. The research employed a feasibility study approach using data collected through market surveys, production trials using vacuum frying technology, and cost analysis of operational activities. Market analysis was conducted to evaluate demand potential and marketing opportunities, while technical analysis assessed the production process and operational requirements. Management analysis examined the organisational structure and labour needs of small-scale agroindustry. Financial feasibility was evaluated using investment appraisal parameters, namely Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI), which were calculated based on projected costs, revenues, and cash flows from the snake fruit chips production system. The results show that the snake fruit chips business is financially feasible, with a PP of 5 months, NPV of IDR 346,415,523, IRR of 240.53%, and PI of 1.29, indicating strong profitability and rapid capital recovery. These results demonstrate that the adoption of vacuum frying technology combined with effective market strategies can significantly increase the added value and shelf life of snake fruit while expanding market opportunities, including export potential. Therefore, the development of snake fruit chips agroindustry represents a viable strategy to strengthen local agro-industrial competitiveness, improve farmers’ welfare, and support the achievement of Sustainable Development Goal (SDG) 12 on responsible consumption and production.

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Published

2026-03-31

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Vol. 7 No. 1 (2026): March

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Copyright (c) 2026 Wildan Fajar Bachtiar, Annie Mufyda Rahmatika, Galih Kusuma Aji, Sonia Dora Febri Esa, Artisya Ramadhanti, Convelica Tanaya Sugwanti, Ghefira Tsaniya Raihani, Mohd Hairy Ibrahim

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