Voices behind the front desk: A triangular lens on English competence in hospitality education
DOI:
https://doi.org/10.12928/eltej.v9i1.15079Keywords:
Communicative competence, English for specific purposes, Hospitality education, Professional capital, Work-integrated learningAbstract
The hospitality industry, as a linguistically and culturally charged domain, demands communication that extends beyond grammatical correctness toward adaptive, service-oriented performance. This study investigates the state of English competence among vocational hospitality students in Yogyakarta by integrating perspectives from three key stakeholders i.e., students, lecturers, and industry practitioners. The research adopts a mixed-methods design to uncover the alignment and dissonance between classroom instruction, communicative readiness, and workplace expectations. Quantitative data from 86 student respondents reveal that over 80% face persistent challenges in spontaneous English interaction, citing limited vocabulary, hesitation, and low confidence. Complementary qualitative insights from focus group discussions with five lecturers and interviews with twelve hotel professionals illustrate that English proficiency in hospitality is increasingly perceived as a form of professional capital: a synthesis of linguistic agility, intercultural empathy, and emotional intelligence. The findings highlight the inadequacy of conventional, grammar-driven ESP pedagogy and advocate for a transformative, partnership-based learning model that embeds authentic industry participation, simulation-driven practice, and performance-based evaluation. The study contributes to ongoing discussions in English for Specific Purposes (ESP) by reframing communicative competence as a professional, affective, and intercultural construct rather than a linguistic artifact. It argues that recontextualizing English learning through design thinking and work-integrated learning principles can foster communicative resilience, industry alignment, and global employability among vocational graduates.
References
Al-mughairi, H. M. S., Bhaskar, P., & Alazri, A. K. H. (2021). The economic and social impact of COVID-19 on tourism and hospitality industry : A case study from Oman. September. https://doi.org/10.1002/pa.2786
Alapati, P. R., & Mandava, V. L. (2023). Enhancing employability skills through communication in the ESP classroom. Theory & Practice in Language Studies (TPLS), 13(11). https://doi.org/10.17507/tpls.1311.21
Álvarez, L. F. C. (2020). Intercultural communicative competence: In-service EFL teachers building understanding through study groups. Profile: Issues in Teachers' Professional Development., 22(1), 75-92. https://doi.org/10.15446/profile.v22n1.76796
Alyousuf, A., Danish, F., Alhejair, A., Eshaq, M., Kura, K. M., Bureshaid, B., & Shubbar, Z. (2024). The impact of emotional intelligence on employee performance in Bahrain. In Harnessing AI, Machine Learning, and IoT for Intelligent Business: Volume 2 (pp. 327-338). Cham: Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-66218-8_25
Asiri, M. S. (2025). Exploring graduate programs’ curriculum review discussions in partnership with industry players through social exchange perspectives. Environment and Social Psychology, 10(1), 1-20. https://doi.org/10.59429/esp.v10i1.3260
Aspers, P., & Corte, U. (2019). What is qualitative in qualitative research. Qualitative sociology, 42(2), 139-160. https://doi.org/10.1007/s11133-019-9413-7
Bagiyan, A. Y., Shiryaeva, T. A., Tikhonova, E. V., & Mekeko, N. M. (2021). The real value of words: how target language linguistic modelling of foreign language teaching content shapes students’ professional identity. Heliyon, 7(3). https://doi.org/10.1016/j.heliyon.2021.e06581
Braslauskas, J. (2021). Developing intercultural competences and creativity: The foundation for successful intercultural communication. Creativity studies, 14(1), 197-217. https://doi.org/10.3846/cs.2021.14583
Chettiar, S. F., Godwin, K. C., Godwin, K. C., Phil, M., (2024). Integrating ESP ( English for Specific Purposes ) into vocational curriculum as a tool for workforce readiness. 27(4).
Chou, M. H. (2024). Communication strategies, difficulties, and speaking tasks in foreign language learning. Sage Open, 14(3), https://doi.org/10.1177/21582440241266324
Cremers, P. H., Wals, A. E., Wesselink, R., & Mulder, M. (2016). Design principles for hybrid learning configurations at the interface between school and workplace. Learning environments research, 19(3), 309-334. https://doi.org/10.1007/s10984-016-9209-6
Eachempati, P., Ramnarayan, K., Ks, K. K., & Mayya, A. (2020). Concept maps for teaching, training, testing and thinking. MedEdPublish, 9, 171. https://doi.org/10.15694/mep.2020.000171.1
Españo, A. C., Adalia, H. G., Quinto, J. B., Cuilan, J., & Garil, B. A. (2025). English language confidence and self-presentation : Assessing employability appeal to hiring managers in the tourism industry. 07(07), 839–852. https://doi.org/10.30564/fls.v7i7.8636
Fahmi, Pratolo, B. W., & Zahruni, N. A. (2020). Dynamic assessment effect on speaking performance of Indonesian EFL learners. International Journal of Evaluation and Research in Education, 9(3), 778–790. https://doi.org/10.11591/ijere.v9i3.20466
Fei, A., Chen, J., Lee, W., Xin, K., Behnke, C., & Gordon, S. (2025). Designing hospitality curriculum for the future: A comprehensive assessment of an undergraduate program in the United States. Journal of Hospitality & Tourism Education, 37(2), 138-153. https://doi.org/10.1080/10963758.2025.2453736
Godoy, M., & Méndez-alarcón, C. (2 2025). Integrating emotional vocabulary in EFL education: A model for enhancing emotional intelligence in pre-service EFL teachers. Frontiers in Psychology, https://doi.org/10.3389/fpsyg.2024.1508083
Grobelna, A. (2015). Intercultural challenges facing the hospitality industry. Implications for education and hospitality management. Journal of Intercultural Management, 7(3), 101-117. https://doi.org/10.1515/joim-2015-0023
Hiranburana, K. (2017). Use of English in the Thai workplace. Kasetsart Journal of Social Sciences, 38(1), 31–38. https://doi.org/10.1016/j.kjss.2015.10.002
Ibarra-Sáiz, M. S., Rodríguez-Gómez, G., & Boud, D. (2020). Developing student competence through peer assessment: The role of feedback, self-regulation and evaluative judgement. Higher Education, 80(1), 137-156. https://doi.org/10.1007/s10734-019-00469-2
Iliescu, D., Greiff, S., & Ion, A. (2025). Evidence based approaches for enhancing vocational education worldwide. Npj Science of Learning, 1–5. https://doi.org/10.1038/s41539-025-00317-2
Jin, S. (2023). Unleashing the potential of social media: Enhancing intercultural communication skills in the hospitality and tourism Context. Sustainability, 15(14), 10840. https://doi.org/10.3390/su151410840
Kharouf, H., Sekhon, H., Fazal-e-Hasan, S. M., Hickman, E., & Mortimer, G. (2019). The role of effective communication and trustworthiness in determining guests’ loyalty. Journal of Hospitality Marketing & Management, 28(2), 240–262. https://doi.org/10.1080/19368623.2018.1505574
Kitchen, E. (2025). Building event management skills through authentic assessment assessment. Educational Studies, 51(5), 1057–1073. https://doi.org/10.1080/03055698.2024.2405808
Korucu-Kış, S. (2021). Preparing student teachers for real classrooms through virtual vicarious experiences of critical incidents during remote practicum: A meaningful-experiential learning perspective. Education and Information Technologies, 26(6), 6949-6971. https://doi.org/10.1007/s10639-021-10555-7
Lamiani, G., Mistraletti, G., Moreschi, C., Andrighi, E., & Vegni, E. (2021). Cultivating empathy and soft skills among intensive care residents: Effects of a mandatory, simulation-based, experiential training. Annals of Transplantation, 26, e931147. https://doi.org/10.12659/AOT.931147
Lubbe, I., & Svensson, G. (2024). Work Integrated Learning (WIL) model – A win-win process between university, postgraduate business students and industry. The Independent Journal of Teaching and Learning, 17(1), 39-59. https://doi.org/10.17159/wf6xdn34
Marasabessy, F. Y., Mustika, A., Indriyani, S., Amelia, R., & Rintaningrum, R. (2025). Hospitality English: Essential phrases for hotel and tourism professionals. International Journal of Educational Research Excellence, 4(1), 211–224. https://doi.org/10.55299/ijere.v4i1.1303
Martína, R. D. (2014). The importance of communication competency for employability La importancia de la competencia comunicativa para la empleabilidad. Procedia-Social and Behavioral Sciences, 139, 387-394. https://doi.org/10.1016/j.sbspro.2014.08.024
Mahowald, K., Ivanova, A. A., Blank, I. A., Kanwisher, N., Tenenbaum, J. B., & Fedorenko, E. (2024). Dissociating language and thought in large language models. Trends in cognitive sciences, 28(6), 517-540. https://doi.org/10.1016/j.tics.2024.01.011
Metcalf, E., & Colgate, R. (2019). Communication skills training for healthcare students working with people with intellectual disabilities. BJPsych Advances, 25(2), 74–77. https://doi.org/10.1192/bja.2018.57
Nguyen, Q., Rienties, B., & Whitelock, D. (2020). A mixed-method study of how instructors design for learning in online and distance education. Journal of Learning Analytics, 7(3), 64-78. https://doi.org/10.18608/jla.2020.73.6
Qandil, A., Darweesh, R., & Al-Ghananeem, A. (2021). The case for authentic student assessment in distance digital pharmacy education. MedEdPublish (2016), 10, 6. https://doi.org/10.15694/mep.2021.000006.1
Rana, M. S., & Shaikh, R. (2024). The role of English speaking-skills in career progression: A case study among Sudanese undergraduate EFL students. World Journal of English Language, 14(2), 349–357. https://doi.org/10.5430/wjel.v14n2p349
Rexach, J. G., & Schatz, S. (2016). Cognitive impairment and pragmatics. SpringerPlus. https://doi.org/10.1186/s40064-016-1759-7
Simatupang, E. C. M., & Supri, I. Z. (2024). Social sciences & humanities open fusing translanguaging with speaking technology in the hospitality industry : Improving English communicative competence. Social Sciences & Humanities Open, 10(September), 101166. https://doi.org/10.1016/j.ssaho.2024.101166
Sumskaya, A. (2020). Representation of symbolic capital of territories by actors of "Digital" and "Analogue" generations in multimodal texts. KnE Social Sciences, 4(2), 190–200. https://doi.org/10.18502/kss.v4i2.6332
Trang, T. T. T., & Phuong, V. T. (2023). Needs analysis about intercultural communicative competence among undergraduate tourism students. Journal of Psycholinguistic Research, 52(6), 2599-2620. https://doi.org/10.1007/s10936-023-10012-1
Tummon, H. M., Allen, J., & Bindemann, M. (2020). Body language influences on facial identification at passport control: An exploration in virtual reality. i-Perception, 11(5), 2041669520958033. https://doi.org/10.1177/2041669520958033
Van, V. T. H. (2018). An investigation into English language use in the Vietnamese hospitality industry: The language of money exchange. Ho Chi Minh city Open University Journal of Science-social Sciences, 14-22. https://doi.org/10.46223/HCMCOUJS.soci.en.8.2.279.2018
Wachiraporn, K., & Nguyen, D. L. (2021). Needs of front office staff’s English communication skills. Journal of Thai Hospitality & Tourism, 16(1), 92–105. https://so04.tci-thaijo.org/index.php/tourismtaat/article/view/148487/168771
Walsh, K. (2015). Mobile learning in medical education: Review. Ethiopian Journal of Health Sciences, 25(4), 363–366. https://doi.org/10.4314/ejhs.v25i4.10
Wan, Y. N., & Forey, G. (2024). Hospitality discourse on social media: Evaluating online complaints and service recovery for luxury hotels. Journal of Language Teaching and Research, 15(2), 364-373. https://doi.org/10.17507/jltr.1502.05
Wen, Z. E., Zhang, L. J., Kong, H., & Han, L. (2022). Translanguaging genre pedagogy : Implications for teaching business communication in the Greater Bay Area. Asian-Pacific Journal of Second and Foreign Language Education. https://doi.org/10.1186/s40862-022-00161-6
Zalil, N. A. A., & Lim, S. P. (2022). English language in tourism industry: A Scoping Review. Asian Pendidikan, 2(2), 26-33. https://doi.org/10.53797/aspen.v2i2.3.2022
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Hamdan Anwari, Bambang Widi Pratolo, Dwi Sulisworo

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish in ELTEJ agree to the following terms: Authors retain copyright and grant the ELTEJ right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgement of the work's authorship and initial publication in ELTEJ. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in ELTEJ. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).



