Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic

Authors

  • Nalendra Putra Firdaus Universitas Ahmad Dahlan
  • Sinta Anggraeni Universitas Ahmad Dahlan
  • Nunik Hariyanti Universitas Ahmad Dahlan

DOI:

https://doi.org/10.12928/commicast.v4i1.6936

Keywords:

Communication Strategy , Pandemic , COVID-19 , Tourism

Abstract

Tourism is a sector that is a mainstay for the City of Yogyakarta. The existence of the COVID-19 pandemic has had a significant impact on the Yogyakarta City tourism sector. Department of Tourism of Yogyakarta, a government agency responsible for tourism conditions, should have a strategy to deal with these conditions. This research was conducted to find out how Department of Tourism of Yogyakarta carried out the communication strategy in promoting tourism during the COVID-19 pandemic. The research method used is qualitative with a case study approach, and data collection is carried out using interviews and observations. The results of this study indicate Department of Tourism of Yogyakarta has a strategy for dealing with a pandemic situation by creating a new tagline, "Kangen Jogja".  Department of Tourism of Yogyakarta also uses websites and social media to deliver practical information to the public.

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Published

2023-03-30

How to Cite

Firdaus, N. P., Anggraeni, S. ., & Hariyanti, N. (2023). Communication strategy of Tourism Departement Yogyakarta in promoting tourism during the COVID-19 pandemic. COMMICAST, 4(1), 99–108. https://doi.org/10.12928/commicast.v4i1.6936

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