An SROI analysis in measuring effectiveness of CSR Enduro entrepreneurship program of PT. Pertamina lubricants production unit Cilacap 2019-2021

Authors

  • Dias Regian Pinkan Universitas Pembangunan Nasional "Veteran" Yogyakarta

DOI:

https://doi.org/10.12928/commicast.v4i1.6910

Keywords:

CSR , SROI , Enduro Entrepreneurship Program , PT. Pertamina Lubricants

Abstract

CSR is a corporate responsibility program carried out with a social and business approach that is able to contribute to sustainable development for stakeholders or stakeholders. The sustainability contribution that can be made by companies to stakeholders can be in the form of economic, social and environmental benefits. This study aims to determine the social impact of the CSR program creating shared value that has been carried out by PT. Pertamina Lubricants Production Unit Cilacap in 2019-2021 and conducted an analysis using the social return on investment analysis knife. The type of research used is qualitative research with field research research methods. Every program carried out certainly aims to achieve something and have a positive impact on program targets. Likewise, this CSR program has economic, social and environmental impacts. This research has found out that the CSR Program carried by PT. Pertamina Lubricants, PU Cilacap brought the 1:5 comparison as the result calculated with SROI. 

References

Akbari, M., & McClelland, R. (2020). Corporate social responsibility and corporate citizenship in sustainable supply chain: a structured literature review. In Benchmarking (Vol. 27, Issue 6). https://doi.org/10.1108/BIJ-11-2019-0509

Aziz, A., Kee, D. M. H., Danieal, D., Azmi, M., Firdaus, M., Alkhalaf, L., & Tripathi, A. (2020). Corporate Social Responsibility and Citizenship Behaviour: A Case Study of Dell. Journal of The Community Development in Asia, 3(1). https://doi.org/10.32535/jcda.v3i1.704

Barbosa, M. W., & de Oliveira, V. M. (2021). The Corporate Social Responsibility professional: A content analysis of job advertisements. Journal of Cleaner Production, 279. https://doi.org/10.1016/j.jclepro.2020.123665

Basset, F. (2023). The Evaluation of Social Farming through Social Return on Investment: A Review. Sustainability, 15(4), 3854.

Cahan, S. F., Chen, C., Chen, L., & Nguyen, N. H. (2015). Corporate social responsibility and media coverage. Journal of Banking and Finance, 59. https://doi.org/10.1016/j.jbankfin.2015.07.004

Cai, H., Tan, C., Wang, H., & Zhong, T. (2019). Does Regional Favoritism Affect the Relationship between CSR Performance and the Ability to Obtain Bank Loans? Emerging Markets Finance and Trade, 55(7). https://doi.org/10.1080/1540496X.2019.1567265

Chrysanti, N. (2019). Implementasi Program Corporate Social Responsibility (CSR) Shell pada Bidang Lingkungan di Delta Niger tahun 2012-2016.

Darwis, R. S., & Resnawaty, R. (2018). The Role of Stakeholders in the Implementation of CSR Program by Pertamina Subang. International Journal of Science and Research (IJSR), 7(2).

Das, J. K., Taneja, S., & Arora, H. (2021). Corporate social responsibility and sustainable development: Strategies, practices and business models. In Corporate Social Responsibility and Sustainable Development: Strategies, Practices and Business Models. https://doi.org/10.4324/9780429295997

David, F. R. (2017). Strategic Management: A Competitve Advantage Approach. In Pearson Education Limited (Vol. 1).

Delbard, O. (2020). The Corporate Social Responsibility Agenda. In The Corporate Social Responsibility Agenda. https://doi.org/10.1142/11451

Emerson, J., & Cabaj, M. (2000). Social return on investment.

Fadillah, D., Nuryana, Z., & -, S. (2020). Public Opinion of the facial recognition policy in China by Indonesian Student in Nanjing City. International Journal of Psychosocial Rehabilitation, 24(04), 1645–1652. https://doi.org/10.37200/IJPR/V24I4/PR201272

Fajri, C. (2021). The analysis of implementation in public relations to establishment the effort of the brand image coworking ( a study at coworking space ETOS of Yogyakarta ). September, 117–123. https://doi.org/10.12928/commicast.v

Fanulene, C. K., Lengkong, V. P. K., & Dotulong, L. O. H. (2022). Analisis Pengaruh Lingkuangan Kerja, Gaya Kepemimpinan, Dan Pengalaman Kerja Terhadap Kinerja Karyawan Di PT. Angkasa Pura 1 (Persero) Bandar Udara Internasional Sam Ratulangi Manado. Jurnal EMBA, 10(1), 419–428.

Grygiel, J., & Brown, N. (2019). Are social media companies motivated to be good corporate citizens? Examination of the connection between corporate social responsibility and social media safety. Telecommunications Policy, 43(5). https://doi.org/10.1016/j.telpol.2018.12.003

Hidayat, D. W., Siahaan, E. M., Puspitasari, A., & Susiana, S. (2020). Penerapan CSR “The Green Care School Program” di Pertamina Integrated Terminal Balikpapan. Madani Jurnal Politik Dan Sosial Kemasyarakatan, 12(2). https://doi.org/10.52166/madani.v12i2.2008

Ivana, I. D. K., & Islam, M. (2022). Analysis of PT Grab Indonesia’s CSR strategy in facing cuts and capital management during the pandemic. COMMICAST, 3(2), 61–69.

Krywalski Santiago, J., & Moreira Castelo, I. (2020). Digital influencers: An exploratory study of influencer marketing campaign process on instagram. Online Journal of Applied Knowledge Management, 8(2). https://doi.org/10.36965/ojakm.2020.8(2)31-52

Kucukusta, D., Perelygina, M., & Lam, W. S. (2019). CSR communication strategies and stakeholder engagement of upscale hotels in social media. International Journal of Contemporary Hospitality Management, 31(5). https://doi.org/10.1108/IJCHM-06-2018-0484

Lestari, N., & Lelyta, N. (2019). Pengaruh Corporate Social Responsibility Terhadap Kinerja Keuangan. EQUITY, 22(1). https://doi.org/10.34209/equ.v22i1.897

López-Arceiz, F. J., Del Río, C., & Bellostas, A. J. (2020). Sustainability performance indicators: Definition, interaction, and influence of contextual characteristics. Corporate Social Responsibility and Environmental Management, 27(6). https://doi.org/10.1002/csr.1986

Maith, H. A. (2013). Analisis laporan keuangan dalam mengukur kinerja keuangan pada pt. Hanjaya mandala sampoerna tbk. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi. https://doi.org/10.35794/emba.v1i3.2130

Nurjanah, N., & . S. (2021). Csr program pt pertamina based on community empowerment in peat ecotourism development. Sosiohumaniora, 23(2). https://doi.org/10.24198/sosiohumaniora.v23i2.32527

Oktina, D. A., Sari, E. S., Sunardi, I. A., Hanifah, L. N., & Sanjaya, V. F. (2020). Pengaruh penerapan strategi csr (corporate social responsibility) dalam meningkatkan citra perusahaan pada pt. Pertamina (persero) tahun 2018. Competence : Journal of Management Studies, 14(2). https://doi.org/10.21107/kompetensi.v14i2.8962

Oshin-Martin, M. (2017). Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open Social Innovation and Partnership across Sub-Saharan Africa. In Corporate Social Responsibility, Sustainability, and Ethical Public Relations. https://doi.org/10.1108/978-1-78714-585-620181007

Pan American Health, & Organization. (2002). Invesment in Health social and Returns. Publicaciones /Publications 140 Rev Panam Salud PublicaPan Am J Public Health, 12(2).

Phillips, R., Schrempf-Stirling, J., & Stutz, C. (2020). The Past, History, and Corporate Social Responsibility. In Journal of Business Ethics (Vol. 166, Issue 2). https://doi.org/10.1007/s10551-019-04319-0

Putra, M. D. N. (2020). Pengaruh Corporate Social Responsibility (Csr) Terhadap Profitabilitas Perbankan Syariah Skripsi. In Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri (Iain) Bengkulu.

Rahman, M., & ... (2017). Corporate social responsibility and marketing performance: The moderating role of advertising intensity. … of Advertising …. http://www.journalofadvertisingresearch.com/content/57/4/368.short

Risa, Y. (2020). Community Empowerment as The Corporate’s Social Responsibility: Case Study of PT. Tirta Investama Plant Solok, Indonesia. Varia Justicia, 15(2). https://doi.org/10.31603/variajusticia.v15i2.2940

Said, L. R., Swandari, F., & Said, M. (2021). CSR Programs of Municipal Water Utility Companies for Wetland Communities of South Kalimantan. Estudios de Economia Aplicada, 39(4). https://doi.org/10.25115/eea.v39i4.4480

Sari, I. N., Lestari, L. P., Kusuma, D. W., Mafulah, S., Brata, D. P. N., Iffah, J. D. N., Widiatsih, A., Utomo, E. S., Maghfur, I., & Sofiyana, M. S. (2022). Metode penelitian kualitatif. UNISMA PRESS.

Singh, K., & Misra, M. (2021). Linking Corporate Social Responsibility (CSR) and Organizational Performance: the moderating effect of corporate reputation. European Research on Management and Business Economics, 27(1). https://doi.org/10.1016/j.iedeen.2020.100139

Sitorus, S. H., & Hidayat, R. (2020). The empowered of Pandemic Era: The Role of Corporate Social Responsibility Mitigation of COVID-19. Journal of Social Development Studies, 1(2).

Suamdi, S., & Aii, J. (2019). Rasio kemampulabaan dalam mengukur kinerja manajemen koperasi pada kud “karya muda di desa meninting kecamatan batu layar kabupaten lombok barattahun 2014-2018. Media bina ilmiah, 13(9). https://doi.org/10.33758/mbi.v13i9.238

Sugiyono. (2018). Metode Penelitian Kualitatif dan R&D.Bandung:Alfabeta. In Metode Penelitian Kualitatif dan R & D.Bandung:Alfabeta.

Sugiyono 2013. (2019). metode penelitian kuantitatif, kualitatif dan tindakan.

Susilowati, K. D. S. (2018). The Role Of Social Capital In The Implementation Of Corporate Social Responsibility (Csr): Lesson Learned From Pt. Unilever Indonesia Tbk. Journal of Innovation in Business and Economics, 1(01). https://doi.org/10.22219/jibe.vol1.no01.1-10

Verbin, I. (2020). Corporate Responsibility in the Digital Age. In Corporate Responsibility in the Digital Age. https://doi.org/10.4324/9781003054795

Wahyudi, D., & Adhani, A. (2021). Public relations campaign strategy PT. Pelindo 1 in socializing the Porting Business. Commicast, 2(1), 71. https://doi.org/10.12928/commicast.v2i1.3151

Wu, S., Zhang, H., & Wei, T. (2021). Corporate social responsibility disclosure, media reports, and enterprise innovation: Evidence from chinese listed companies. Sustainability (Switzerland), 13(15). https://doi.org/10.3390/su13158466

Yohana, N. (2021). Model manajemen komunikasi program corporate social responsibility (csr) kampung gambut berdikari pt. Pertamina ru ii sungai pakning kabupaten bengkalis. Commed : Jurnal Komunikasi Dan Media, 5(2). https://doi.org/10.33884/commed.v5i2.2387

Zayyad, H. M. A., Obeidat, Z. M., & ... (2021). Corporate social responsibility and patronage intentions: The mediating effect of brand credibility. Journal of Marketing …. https://doi.org/10.1080/13527266.2020.1728565

Downloads

Published

2023-03-30

How to Cite

Pinkan, D. R. (2023). An SROI analysis in measuring effectiveness of CSR Enduro entrepreneurship program of PT. Pertamina lubricants production unit Cilacap 2019-2021. COMMICAST, 4(1), 71–80. https://doi.org/10.12928/commicast.v4i1.6910

Issue

Section

Articles