Motives for using reels TikTok social media among Children

Authors

  • Prasetyo Eryan Kholili Universitas Aisyiyah Yogyakarta
  • Ade Putranto Prasetyo Wijiharto Tunggali Universitas Aisyiyah Yogyakarta

DOI:

https://doi.org/10.12928/commicast.v4i1.6291

Keywords:

Social Media , Tiktok Reels , Childern , Mass Communication

Abstract

Technology that develops from time to time makes a person more active in using social media. Cellular phone companies also develop various services (4G, 5G and others) to support these needs. Social media has become an integral part of everyday life among children, where they can share information or do other things for fun. This is a necessity for them. Reels TikTok is one type of social media that is currently widely used by children. Researchers want to see the pattern of using Tiktok among teenagers. This study uses a qualitative descriptive method, with five active teenagers who use Tiktok as samples or informants. Data collection techniques in this study were observation, interviews and collecting documents in the form of photos and other files. From the results of the study, it can be concluded that Tiktok is a social media that is able to meet one's needs, namely cognitive, affective, personal integration, social integration and imagining needs.

References

Akhyani, I. (2020). Integrated marketing communication ‘Gadis modis’ sebagai usaha mikro kecil dan menengah dalam meningkatkan loyalitas konsumen. Commicast.

Arasli, H., Abdullahi, M., & Gunay, T. (2021). Social media as a destination marketing tool for a sustainable heritage festival in nigeria: A moderated mediation study. Sustainability (Switzerland), 13(11). https://doi.org/10.3390/su13116191

Azpeitia, J. (2021). Social Media Marketing and its Effects on TikTok Users. Theseus.

Bakpayev, M., Baek, T. H., van Esch, P., & Yoon, S. (2022). Programmatic creative: AI can think but it cannot feel. Australasian Marketing Journal, 30(1). https://doi.org/10.1016/j.ausmj.2020.04.002

Bucknell Bossen, C., & Kottasz, R. (2020). Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers. Young Consumers, 21(4). https://doi.org/10.1108/YC-07-2020-1186

Burton, H., & McQuail, D. (2021). Perspectives on Mass Communication. In Perspectives on Mass Communication. https://doi.org/10.2307/j.ctv22jnpbn

Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117. https://doi.org/10.1016/j.jbusres.2018.07.005

Christopher, & Swathi, G. K. (2020). A Study to Analyse The Impact of TikTok App on Student Academics and Physichology. International Journal of Emerging Technologies and Innovative Research, 7(3).

Cope, A., Rajendram, P., Rafael, S., Matsiko, J., Mougammadou Aribou, Z., Barker, K., Senter, K., & Riley, A. H. (2022). Qualitative findings from Girlsplained: a social media application of the Sabido methodology for sexual health and HIV prevention in the United Kingdom. Journal of Visual Communication in Medicine, 45(2). https://doi.org/10.1080/17453054.2021.2010520

Deuze, M. (2021). Challenges and opportunities for the future of media and mass communication theory and research : Positionality, integrative research, and public scholarship. In Central European Journal of Communication (Vol. 14, Issue 1). https://doi.org/10.51480/1899-5101.14.1(28).1

Downing, J. D. H., McQuail, D., Schlesinger, P., & Wartella, E. (2004). The SAGE handbook of media studies.

Evelina, L. W., Safitri, Y., Program, M. C., Barat, J., & Evelina, L. W. (2021). Social Media Interaction in Virtual Tribe for Effective Brand Communities Case Study on Instagram. PalArch’s Journal of Archaeology of Egypt/ Egyptology, 18(1).

Fadillah, D., Farihanto, M. N., & Setiawan, R. A. D. (2022). “Senggol Bestie” as Media Promotion Among Muhammadiyah Universities. Komunikator, 14(2), 148–158.

Hsu, C. L., & Lin, J. C. C. (2021). The effects of gratifications, flow and satisfaction on the usage of livestreaming services. Library Hi Tech. https://doi.org/10.1108/LHT-02-2021-0069

I Putu Hendika Permana, & Ni Putu Suci Meinarni. (2021). Ratio Analysis on Tiktok (Social Media) for Qualitative Research Using Explorative Methods. Jurnal Ekonomi & Bisnis JAGADITHA, 8(1). https://doi.org/10.22225/jj.8.1.2944.30-38

Indonesia, C. (2020). TikTok Aplikasi Terpopuler, Kalahkan WhatsApp dan Zoom. CNN Indonesia.

Islamiyah, H. (2020). the Effect of the Intensity in Using Tiktok on Children’S Body Shaming Behavior. Dakwah Dan Komunikasi, 11(1).

Kriegel, E. R., Lazarevic, B., Athanasian, C. E., & Milanaik, R. L. (2021). TikTok, Tide Pods and Tiger King: Health implications of trends taking over pediatric populations. In Current Opinion in Pediatrics (Vol. 33, Issue 1). https://doi.org/10.1097/MOP.0000000000000989

Kriyantono, R. (2017). Teori-teori public relations perspektif barat & lokal: Aplikasi penelitian & praktik. Kencana.

Kriyantono, R., & Rakhmat, S. J. (2006). Metode penelitian komunikasi. Bandung: PT Remaja Rosdakarya.

Laksana, N. Y., & Fadhilah, A. (2021). Computer-mediated communication and interpersonal communication in social media Twitter among adolescents. Journal of Social Studies (JSS), 17(1). https://doi.org/10.21831/jss.v17i1.39015

Lissitsa, S., & Kushnirovich, N. (2020). Is negative the new positive? Secondary transfer effect of exposure to LGBT portrayals in TV entertainment programs. Journal of Applied Social Psychology, 50(2). https://doi.org/10.1111/jasp.12644

Ma, Y., & Hu, Y. (2021). Business Model Innovation and Experimentation in Transforming Economies: ByteDance and TikTok. Management and Organization Review, 17(2). https://doi.org/10.1017/mor.2020.69

Mammadov, R. (2020). News media commercialization in Chindia: Changing theoretical perceptions. Global Media and Communication, 16(3). https://doi.org/10.1177/1742766520922267

Mayfield, A. (2008). What is social media.

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. sage.

Moyer-Gusé, E., & Nabi, R. L. (2010). Explaining the effects of narrative in an entertainment television program: Overcoming resistance to persuasion. Human Communication Research, 36(1). https://doi.org/10.1111/j.1468-2958.2009.01367.x

Nouwen, M., & Duflos, M. H. C. M. G. (2021). TikTok as a data gathering space: The case of grandchildren and grandparents during the COVID-19 pandemic. Proceedings of Interaction Design and Children, IDC 2021. https://doi.org/10.1145/3459990.3465201

Novita, D., Yuliani, N., Erzed, N., & Herwanto, A. (2022). Effectiveness of digital strategic branding for msmes using tiktok. International Journal of Social Science, 2(2), 1267–1270.

Nurdin, F. N. A. (2021). Pengaruh intensitas penggunaan tiktok terhadap kemampuan interaksi sosial pada remaja. Universitas Muhammadiyah Malang.

Ostapenko, I. V. (2020). Social media potential for development of student youth’s civiс competence. Ukrainian Psychological Journal, 2 (14). https://doi.org/10.17721/upj.2020.2(14).10

Pastor, E. M., Pérez, R. V., & López Medel, I. L. (2022). Children and young people in front of the devices: new communication phenomena and new product creators. Icono14, 20(1). https://doi.org/10.7195/ri14.v20i1.1811

Ramazanoglu, M., & Hakan Toytok, E. (2021). An Investigation of Pre-Service Teachers’ Motives for Using Instagram. International Journal of Curriculum and Instruction, 13(1).

Riggio, A. (2021). The Small-er Screen: YouTube Vlogging and the Unequipped Child Entertainment Labor Laws. Seattle University Law Review, 44(2).

Rimadias, S., Alvionita, N., & Amelia, A. P. (2021). Using TikTok in Social Media Marketing to Create Brand Awareness, Brand Image, and Brand Loyalty on Tourism Sector in Indonesia. The Winners, 22(2). https://doi.org/10.21512/tw.v22i2.7597

Rosyadi, M. I. (2018). TikTok Jadi Aplikasi Terbaik di Play Store. Diakses Dari Https://Inet. Detik. Com/Mobile-Apps/d-4329137/Tiktokjadi-Aplikasi-Terbaik-Di-Play-Store.

Rozalena, A. (2020). Creative content on the digital campaign tokopedia “seller story.” Jurnal Komunikasi: Malaysian Journal of Communication, 36(4). https://doi.org/10.17576/JKMJC-2020-3604-10

Rubin, A. M. (2009). Uses and gratifications. The SAGE Handbook of Media Processes and Effects, 147–159.

Schober, M. F., Pasek, J., Guggenheim, L., Lampe, C., & Conrad, F. G. (2016). Social media analyses for social measurement. Public Opinion Quarterly, 80(1), 180–211.

Shufford, K. N., Hall, D. L., Randall, A. K., Braunstein, B. M., O’Brien, M. M., & Mickelson, K. D. (2021). Connected while apart: Associations between social distancing, computer-mediated communication frequency, and positive affect during the early phases of COVID-19. Journal of Social and Personal Relationships, 38(10). https://doi.org/10.1177/02654075211041316

Sood, A. (2021). 3.2 tiktok: a new playground for the child psychiatrist? Journal of the American Academy of Child & Adolescent Psychiatry, 60(10). https://doi.org/10.1016/j.jaac.2021.07.028

Syahara, T. A., Indahsari, C. A., Susanti, D., Analisis, P., Penggunaan, K., Edukasi, M., & Masa, C.-. (2021). Tiktok and Pandemic ( Content Analysis Tiktok Utilization As Education Medium During Covid-19. Urecol Journal. Part H: Social, Art, and Humanities, 1(1).

Tanta, I., Mihovilović, M., & Sablić, Z. (2014). Uses and gratification theory - Why adolescents use facebook? Medijska Istrazivanja, 20(2).

Valshtein, T. J., Mutter, E. R., Oettingen, G., & Gollwitzer, P. M. (2020). Relatedness needs and negative fantasies as the origins of obsessive thinking in romantic relationships. Motivation and Emotion, 44(2). https://doi.org/10.1007/s11031-019-09802-9

Vaterlaus, J. M., & Winter, M. (2021). TikTok: an exploratory study of young adults’ uses and gratifications. Social Science Journal. https://doi.org/10.1080/03623319.2021.1969882

Vizcaíno‐Verdú, A., & Aguaded, I. (2022). #ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok. Media and Communication, 10(1). https://doi.org/10.17645/mac.v10i1.4715

Weimann, G., & Masri, N. (2020). Research Note: Spreading Hate on TikTok. Studies in Conflict and Terrorism. https://doi.org/10.1080/1057610X.2020.1780027

Wendt, R., & Langmeyer, A. N. (2021). Computer-Mediated Communication and Child/Adolescent Friendship Quality after Residential Relocation. Journal of Child and Family Studies, 30(11). https://doi.org/10.1007/s10826-021-02102-2

Wickramanayake, L., & Jika, S. M. (2018). Social media use by undergraduate students of education in Nigeria: A survey. Electronic Library, 36(1). https://doi.org/10.1108/EL-01-2017-0023

Widiastuti, T. (2021). The commodification of virtual community content in increasing media traffic. Media and Communication, 9(2). https://doi.org/10.17645/mac.v9i2.3737

Yasin, A. (2021). Pengaruh Penggunaan Media Sosial Tiktok @Erigo.store Terhadap Keputusan Pembelian Produk Erigo. Commercium, 05.

Downloads

Published

2023-03-30

How to Cite

Kholili, P. E., & Wijiharto Tunggali , A. P. P. (2023). Motives for using reels TikTok social media among Children. COMMICAST, 4(1), 118–125. https://doi.org/10.12928/commicast.v4i1.6291

Issue

Section

Articles