The role of social media Instagram of community towards tourism promotion in Baubau City

Authors

  • Hastuti Universitas Muhammadiyah Buton
  • Andy Ary Maulana Wijaya Universitas Muhammadiyah Buton
  • Iska Universitas Muhammadiyah Buton

DOI:

https://doi.org/10.12928/commicast.v3i2.5957

Keywords:

Component , Formatting , Style, Styling , Insert

Abstract

Tourism potential of Baubau City tends to be unable to compete in promotion with several other regions. Tourism policies carried out by local governments have not been able to make tourism as the main asset of the City of Baubau. This study examines the role of community social media in the promotion of tourism in the City of Baubau, especially on Instagram social media accounts. The study focused on Instagram accounts that have tourism content, and conducted searches that have the most posts about attractions. The research method used is descriptive qualitative. Next to check the validity of the data, what the researchers did was to make prior observations on various relevant Instagram accounts at random. Then the data that has been obtained is confirmed, described, categorized which views are the same, different and which are specific from the data sources. Finally, the data are analyzed by researchers to produce conclusions. The analysis technique used by these researchers is the analysis of source and content triangulation techniques. The results showed that the community account on Instagram is very helpful in providing promotion for tourism in the City of Baubau, besides the popular hashtags that are used to make it easy for people to get information about content, location and access to several tourism objects in the City of Baubau.

References

Anderson, P., Coyle, K., Guinosso, S., Ferrand, J. L., Owora, A., Houghton, R. F., & Walsh-Buhi, E. (2021). Promoting adolescent healthy relationships (the about us program): Protocol for a randomized clinical trial. JMIR Research Protocols, 10(9). https://doi.org/10.2196/30499

Asrina, A., Palutturi, S., & Andayanie, E. (2018). Culture and health behavior of Buton Society of Baubau city, Southeast Sulawesi. Indian Journal of Public Health Research and Development, 9(9). https://doi.org/10.5958/0976-5506.2018.01017.3

Baloch, Q. B., Maher, S., Iqbal, N., Shah, S. N., Sheeraz, M., Raheem, F., & Khan, K. I. (2021). Role of organizational environment in sustained organizational economic performance. Business Process Management Journal. https://doi.org/10.1108/BPMJ-02-2021-0084

Benaissa Pedriza, S. (2021). Sources, Channels and Strategies of Disinformation in the 2020 US Election: Social Networks, Traditional Media and Political Candidates. Journalism and Media, 2(4). https://doi.org/10.3390/journalmedia2040036

Brida, J. G., Matesanz Gómez, D., & Segarra, V. (2020). On the empirical relationship between tourism and economic growth. Tourism Management, 81. https://doi.org/10.1016/j.tourman.2020.104131

Burton, H., & McQuail, D. (2021). Perspectives on Mass Communication. In Perspectives on Mass Communication. https://doi.org/10.2307/j.ctv22jnpbn

Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117. https://doi.org/10.1016/j.jbusres.2018.07.005

Cave, J., & Dredge, D. (2020). Regenerative tourism needs diverse economic practices. Tourism Geographies, 22(3). https://doi.org/10.1080/14616688.2020.1768434

Damanik, D., Wachyuni, S. S., Wiweka, K., & Setiawan, A. (2019). The Influence of Social Media on the Domestic Tourist’s Travel Motivation Case Study: Kota Tua Jakarta, Indonesia. Current Journal of Applied Science and Technology. https://doi.org/10.9734/cjast/2019/v36i630263

Edy, S., Ajo, A., Alzarliani, W. O. D., Hardin, Wardana, Suriadi, Darwis, & Situmorang, F. C. (2019). Agribusiness community empowerment in the management Nirwana Beach tourism area in City of Baubau. IOP Conference Series: Earth and Environmental Science, 343(1). https://doi.org/10.1088/1755-1315/343/1/012140

Ge, J., Sui, Y., Zhou, X., & Li, G. (2021). Effect of short video ads on sales through social media: the role of advertisement content generators. International Journal of Advertising, 40(6). https://doi.org/10.1080/02650487.2020.1848986

Halim, M. A., Saraf, N. M., Hashim, N. I., Rasam, A. R. A., Idris, A. N., & Saad, N. M. (2019). Discovering new tourist attractions through social media data: A case study in Sabah Malaysia. ICSET 2018 - 2018 IEEE 8th International Conference on System Engineering and Technology, Proceedings. https://doi.org/10.1109/ICSEngT.2018.8606373

Hamzah, Y. I. (2013). Potensi Media Sosial Sebagai Sarana Promosi Interaktif Bagi Pariwisata Indonesia. Jurnal Kepariwisataan Indonesia, 8(3), 1–9.

Han, S., Liu, C., Chen, K., Gui, D., & Du, Q. (2021). A tourist attraction recommendation model fusing spatial, temporal, and visual embeddings for flickr-geotagged photos. ISPRS International Journal of Geo-Information, 10(1). https://doi.org/10.3390/ijgi10010020

Herman Lawealai, Nastia, & Hastuti. (2021). Analysis of Local Government Strategies in Capacity Building for Regional Financial, Asset, and Revenue Management Bodies in Baubau City, Indonesia. International Journal of Science, Technology & Management, 2(1). https://doi.org/10.46729/ijstm.v2i1.137

Jehn, M., Kim, Y., Bradley, B., & Lant, T. (2011). Community knowledge, risk perception, and preparedness for the 2009 influenza A/H1N1 pandemic. Journal of Public Health Management and Practice, 17(5). https://doi.org/10.1097/PHH.0b013e3182113921

Kurniawati, W. D. N. (2017). Pemanfaatan Instagram Oleh Komunitas Wisata Grobogan Dalam Mempromosikan Potensi Pariwisata Daerah. Komuniti: Jurnal Komunikasi Dan Teknologi Informasi, 8(5), 127. https://doi.org/10.23917/komuniti.v8i5.2943

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons. https://doi.org/10.1016/j.bushor.2009.03.002

Maulana, H. F. (2018). Strategi Di Media Sosial Dalam Meningkatkan Promosi Pariwisata Di Kabupaten Muna Strategy in Social Media To Improve the Promotion of Parawisata in the Muna District. MEDIALOG: Jurnal Kajian Komunikasi, I(II), 26–34.

McQuail, D., & Windahl, S. (2015). Communication models: For the study of mass communications, second edition. In Communication Models for the Study of Mass Communications, Second Edition. https://doi.org/10.4324/9781315846378

Nasrullah, R. (2014). Teori dan Riset Media Siber (Cybermedia). Kencana Prenadamedia Group.

Nizar, M. A. (2015). Tourism Effect on Economic Growth in Indonesia. Munich Personal RePEc Archive (MPRA), 7(65628).

Nurullita, D. (2021). Violation of justice in American police department as reflected in the film Changeling. Commicast, 2(1), 35. https://doi.org/10.12928/commicast.v2i1.2726

Nzeku, B., & Duffett, R. G. (2021). The Use of Social Media as a Marketing Tool by Tourist Attractions: Influence on Cognitive, Affective and Behavioural Consumer Attitudes. African Journal of Hospitality, Tourism and Leisure, 10(2). https://doi.org/10.46222/ajhtl.19770720-130

Pencarelli, T. (2020). The digital revolution in the travel and tourism industry. Information Technology and Tourism, 22(3). https://doi.org/10.1007/s40558-019-00160-3

Prihantoro, E., Damintana, K. P. I., & Ohorella, N. R. (2020). Self Disclosure Generasi Milenial melalui Second Account Instagram. Jurnal Ilmu Komunikasi, 18(3). https://doi.org/10.31315/jik.v18i3.3919

Purwaningtyas, G. S., Pawito, P., & Nurhaeni, I. D. A. (2021). Self Potential Development Through Computer Mediated Communication on Instagram Application. International Journal of Multicultural and Multireligious Understanding, 8(8). https://doi.org/10.18415/ijmmu.v8i8.2840

Russell, E., Jackson, T., & Banks, A. (2021). Classifying computer-mediated communication (CMC) interruptions at work using control as a key delineator. Behaviour and Information Technology, 40(2). https://doi.org/10.1080/0144929X.2019.1683606

S, S. (2020). TRAINING THE USE OF INDONESIA THE TOURISM DIVISION OF THE TOURISM OFFICE OF BAUBAU CITY. Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI, 4(1). https://doi.org/10.35326/pkm.v4i1.487

Santos-Roldán, L., Canalejo, A. M. C., Berbel-Pineda, J. M., & Palacios-Florencio, B. (2020). Sustainable tourism as a source of healthy tourism. International Journal of Environmental Research and Public Health, 17(15). https://doi.org/10.3390/ijerph17155353

Santoso, S., Hapsari, P. A., Difoasih, G., & Prianto, S. E. (2021). Analysis of public interest in online tourism in the middle of the COVID-19 pandemic. JELAJAH: Journal of Tourism and Hospitality, 3(1).

Shaheen, S. A., Chan, N. D., & Gaynor, T. (2016). Casual carpooling in the San Francisco Bay Area: Understanding user characteristics, behaviors, and motivations. Transport Policy. https://doi.org/10.1016/j.tranpol.2016.01.003

Sloan, L., Quan-Haase, A., & Laestadius, L. (2017). Instagram. In The SAGE Handbook of Social Media Research Methods. https://doi.org/10.4135/9781473983847.n34

Solis, B. (2010). Engage!The Complete Guide for Brands and Business to Build, Cultivate, and Measure Success in the New Web. Wiley & Sons.Hoboken.

Surijah, E. A., Putu, ; Cokorda Tesya Kirana; Ni Putu Julian Dian Wahyuni;, & Astini, C. Y. N. K. B. (2017). MEMBEDAH INSTAGRAM: ANALISIS ISI MEDIA SOSIAL PARIWISATA BALI. Intuisi Jurnal Psikologi Ilmiah, 9(1), 26–38.

Tjiptono, & Fandy. (2015). Strategi Pemasaran. In Yogyakarta: Andi.

Trisnayuni, R., Suriah, & Masni. (2020). The effect of leaflet giving on postpartum care in pregnant women in the area of Katobengke Health Center, Baubau City in 2019. Enfermeria Clinica, 30. https://doi.org/10.1016/j.enfcli.2019.10.094

Utama, B., Zulkifli, A., Amqam, H., Wahiduddin, Arsunan Arsin, A., & Saleh, L. M. (2021). The influence of interpersonal communication on the prevention action of dengue hemorrhagic fever (Dhf) in meo-meo public health center of baubau city. Indian Journal of Forensic Medicine and Toxicology, 15(1). https://doi.org/10.37506/ijfmt.v15i1.13529

Waheed, R., Sarwar, S., & Wei, C. (2019). The survey of economic growth, energy consumption and carbon emission. Energy Reports, 5. https://doi.org/10.1016/j.egyr.2019.07.006

Wang, Y., Chen, H., & Wu, X. (2021). Spatial structure characteristics of tourist attraction cooperation networks in the yangtze river delta based on tourism flow. Sustainability (Switzerland), 13(21). https://doi.org/10.3390/su132112036

Wibowo, T. W., Bustomi, A. F., & Sukamdi, A. V. (2019). Tourist Attraction Popularity Mapping based on Geotagged Tweets. Forum Geografi, 33(1). https://doi.org/10.23917/forgeo.v33i1.8021

Xie, X., Zang, Z., & Ponzoa, J. M. (2020). The information impact of network media, the psychological reaction to the COVID-19 pandemic, and online knowledge acquisition: Evidence from Chinese college students. Journal of Innovation and Knowledge, 5(4). https://doi.org/10.1016/j.jik.2020.10.005

Zain, D. P., Salman, D., & Baja, S. (2018). Model of slum area management based on socio-spatial approach. The case of Baubau City, Indonesia. Journal of Settlements and Spatial Planning, 9(2). https://doi.org/10.24193/JSSP.2018.2.03

Zhaldak, H. (2021). Determination of features of development of modern theories of management. Technology Audit and Production Reserves, 1(4(57)). https://doi.org/10.15587/2706-5448.2021.225380

Downloads

Published

2022-11-07

How to Cite

Hastuti, H., Andy Ary Maulana, A. A. M. W., & iska, I. (2022). The role of social media Instagram of community towards tourism promotion in Baubau City. COMMICAST, 3(3), 201–210. https://doi.org/10.12928/commicast.v3i2.5957

Issue

Vol. 3 No. 3 (2022): December

Section

Articles

License

Copyright (c) 2022 Hastuti, Andy Ary Maulana Wijaya, Iska

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

License and Copyright Agreement

In submitting the manuscript to the journal, the authors certify that:

  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read Commicast's Posting Your Article Policy at http://journal2.uad.ac.id/index.php/commicast/about/editorialPolicies#custom-5
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

Copyright

Authors who publish with Commicast agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Licensing for Data Publication

Commicast use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:

Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.

Open Data and Software Publishing and Sharing

The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code or protocols underlying the research reported in their articles. Exceptions are permitted but have to be justified in a written public statement accompanying the article.

Datasets and software should be deposited and permanently archived inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g. DOI, or others) of the dataset(s) must be included in the data or software resources section of the article. Reference(s) to datasets and software should also be included in the reference list of the article with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.

Small data may also be published as data files or packages supplementary to a research article, however, the authors should prefer in all cases a deposition in data repositories.