The role of political buzzers in the formation of public opinion supports Anies Baswedan on social media Twitter

Authors

  • Harry Fajar Maulana Universitas Muhammadiyah Buton
  • Wa Ode Mutmainah Universitas Muhammadiyah Buton
  • Nur Tang Universitas Muhammadiyah Buton

DOI:

https://doi.org/10.12928/commicast.v3i2.5956

Keywords:

Political Buzzer , Public Opinion , Anies Baswedan , Twitter

Abstract

This article will elaborate on the role of buzzers in the establishment of public opinion on social media through twitter platform by taking the keyword Support Anies Baswedan in the 2024 election. The purpose of this study is to find out the actors involved in the formation of opinions in support of Anies Baswedan in the 2024 election and the extent of the network that has been created by buzzers. This paper uses a qualitative approach using Social Network Analytic (SNA) from Netlytic.org in the analysis of buzzer actors in the formation of public opinion Supporting Anies Baswedan in Persidn 2024. The results showed that from 1156 Tweet data occurred from November 27, 2021 to December 05, 2021, a total of 1159 Massages and Unique Poster 849 were found to have 150 accounts created in 2021 on the issue of Supporting Anies Baswedan, 10 accounts that commented and shared tweets for up to 05 Decesember.

References

Adams, P. C. (2016). Media. In The Ashgate Research Companion to Critical Geopolitics. https://doi.org/10.4324/9781315612874-24

Arianto, B.---. (2021). Analisis Peran Buzzer Media Sosial dalam Memperkuat Kampanye Petani Milenial. JRK (Jurnal Riset Komunikasi), 11(2). https://doi.org/10.31506/jrk.v11i2.9915

Bakić-Mirić, N. (2018). Social Media: A Critical Introduction. European Journal of Communication. https://doi.org/10.1177/0267323117753746

Barnidge, M., Huber, B., de Zúñiga, H. G., & Liu, J. H. (2018). Social Media as a Sphere for “Risky” Political Expression: A Twenty-Country Multilevel Comparative Analysis. International Journal of Press/Politics, 23(2). https://doi.org/10.1177/1940161218773838

Bennett, W. L., & Entman, R. M. (2001). Communication in the future of democracy: A conclusion. In Mediated politics.Communication in the future of democracy.

Berelson, B. (1952). Democratic theory and public opinion. Public Opinion Quarterly, 16(3). https://doi.org/10.1086/266397

Chang, K., Shim, H., & Yi, T. D. (2019). Corporate social responsibility, media freedom, and firm value. Finance Research Letters, 30. https://doi.org/10.1016/j.frl.2019.03.019

Creswell, J. W. (2019). RESEARCH DESIGN Metode Kualitatif, Kunatitatif, dan Campuran. In Nusa: Jurnal Ilmu Bahasa dan Sastra (Vol. 14, Issue 1).

De Beukelaer, C., & Spence, K.-M. (2018). Global Cultural Economy. In Global Cultural Economy. https://doi.org/10.4324/9781315617800

Dobransky, K., & Hargittai, E. (2012). Inquiring Minds Acquiring Wellness: Uses of Online and Offline Sources for Health Information. Health Communication, 27(4). https://doi.org/10.1080/10410236.2011.585451

Faulina, A., & Chatra, E. (2021). Peran Buzzer dalam Proses Pembentukan Opini Publik di New Media. 5, 2806–2820.

Flores-Márquez, D. (2021). Internet, digital communication and culture studies in Mexico. Comunicacao Midia e Consumo, 18(51). https://doi.org/10.18568/cmc.v18i51.2537

García, J. J. L., Lizcano, D., Ramos, C. M. Q., & Matos, N. (2019). Digital marketing actions that achieve a better attraction and loyalty of users: An analytical study. Future Internet, 11(6). https://doi.org/10.3390/fi11060130

Handini, V. A., & Dunan, A. (2021). Buzzer as the Driving Force for Buzz Marketing on Twitter in the 2019 Indonesian Presidential Election. International Journal of Science, Technology & Management, 2(2). https://doi.org/10.46729/ijstm.v2i2.172

Horbinski, A. (2019). Convergence Culture. In The Blackwell Encyclopedia of Sociology. https://doi.org/10.1002/9781405165518.wbeos1270

Idris, I. K. (2018). Government social media in Indonesia: Just another information dissemination tool. Jurnal Komunikasi: Malaysian Journal of Communication, 34(4). https://doi.org/10.17576/JKMJC-2018-3404-20

Iqbal, M. (2020). Orientalism in Joseph Conrad’s novel Almayer’s Folly (1895): a post-colonial approach. Commicast, 1(2), 41. https://doi.org/10.12928/commicast.v1i2.2728

Jia, L. (2019). What public and whose opinion? A study of chinese online public opinion analysis. Communication and the Public, 4(1). https://doi.org/10.1177/2057047319829584

Klinger, U., & Svensson, J. (2015). The emergence of network media logic in political communication: A theoretical approach. New Media and Society, 17(8). https://doi.org/10.1177/1461444814522952

KOMPASTV. (n.d.-a). Deklarasi Prabowo Subianto Capres 2024.

KOMPASTV. (n.d.-b). Teman Ganjar Gelar Deklarasi Serentak Dukung Ganjar Maju Pilpres 2024.

Krivý, M. (2019). Automation or meaning? Socialism, humanism and cybernetics in etarea. Architectural Histories, 7(1). https://doi.org/10.5334/ah.314

Langan, R., Cowley, S., & Nguyen, C. (2019). The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption. Journal of Marketing Education, 41(1). https://doi.org/10.1177/0273475318823849

Lelkes, Y. (2016). Winners, Losers, and the Press: The Relationship Between Political Parallelism and the Legitimacy Gap. Political Communication, 33(4). https://doi.org/10.1080/10584609.2015.1117031

Li, Z., Wong, T. J., & Yu, G. (2020). Information dissemination through embedded financial analysts: Evidence from China. Accounting Review, 95(2). https://doi.org/10.2308/accr-52521

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons. https://doi.org/10.1016/j.bushor.2009.03.002

Mavrodieva, A. V., Rachman, O. K., Harahap, V. B., & Shaw, R. (2019). Role of social media as a soft power tool in raising public awareness and engagement in addressing climate change. In Climate (Vol. 7, Issue 10). https://doi.org/10.3390/cli7100122

Mendelsohn, J., Budak, C., & Jurgens, D. (2021). Modeling Framing in Immigration Discourse on Social Media. https://doi.org/10.18653/v1/2021.naacl-main.179

Min, S. J. (2021). Who Believes in Conspiracy Theories? Network Diversity, Political Discussion, and Conservative Conspiracy Theories on Social Media. American Politics Research, 49(5). https://doi.org/10.1177/1532673X211013526

Moran, G., & Muzellec, L. (2017). eWOM credibility on social networking sites: A framework. Journal of Marketing Communications. https://doi.org/10.1080/13527266.2014.969756

Moreno Esparza, G. A. (2015). Communication Power. Comunicación y Sociedad. https://doi.org/10.32870/cys.v0i15.1148

Nosthoff, A. V., & Maschewski, F. (2019). The obsolescence of politics: Rereading Günther Anders’s critique of cybernetic governance and integral power in the digital age. Thesis Eleven, 153(1). https://doi.org/10.1177/0725513619863853

Nurhayati, N., & Suryadi, R. (2017). DEMOCRATIC CHALLENGES OF INDONESIA IN THE SOCIAL MEDIA ERA. Diponegoro Law Review, 2(2). https://doi.org/10.14710/dilrev.2.2.2017.105-114

Panagia, D. (2021). On the Possibilities of a Political Theory of Algorithms. Political Theory, 49(1). https://doi.org/10.1177/0090591720959853

Putra, A., & Ochirov, A. (2020). The effect of watching political programs on islamic-based party political images among Muhammadiyah students. International Journal of Communication and Society, 2(2), 58–69. https://doi.org/10.31763/ijcs.v2i1.82

Rani, K. A. B. (2019). The Influence of Price and Perceived Quality toward Repurchase Intention with Customer Satisfaction as Mediating Variable (Case Study of Miniso in Pontianak). Jurnal Manajemen Update.

Rasidi, P. P. (2019). “Part of the Spectacle”: Political Buzzers and the Performing of Digital Propaganda. The 7th International Symposium of Journal Antropologi Indonesia.

Setianto, Y. P. (2019). TRUSTING TWITTERSPHERE AS A GENUINE POLITICAL DEBATE? THE CASE OF INDONESIAN ELECTION HASTAGS. AoIR Selected Papers of Internet Research, 2019. https://doi.org/10.5210/spir.v2019i0.11033

Seto, A. (2019). Islamist buzzers: Message flooding, offline outreach, and astroturfing. Austrian Journal of South-East Asian Studies, 12(2). https://doi.org/10.14764/10.ASEAS-0021

Shehata, A., & Strömbäck, J. (2021). Learning Political News From Social Media: Network Media Logic and Current Affairs News Learning in a High-Choice Media Environment. Communication Research, 48(1). https://doi.org/10.1177/0093650217749354

Sugiyono. (2017). metode kuantitatif, kualitatif. In alfabeta.

Tabassum, N., & Singh, S. (2020). Corporate Governance and Organisational Performance. In Corporate Governance and Organisational Performance. https://doi.org/10.1007/978-3-030-48527-6

Tasente, T. (2020). The elements of political communication on Facebook. Technium Social Sciences Journal, 4. https://doi.org/10.47577/tssj.v4i1.99

Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons. https://doi.org/10.1016/j.bushor.2014.07.002

Tolkach, D., & Pratt, S. (2021). Globalisation and cultural change in Pacific Island countries: the role of tourism. Tourism Geographies, 23(3). https://doi.org/10.1080/14616688.2019.1625071

Weible, C. M., Heikkila, T., deLeon, P., & Sabatier, P. A. (2012). Understanding and influencing the policy process. Policy Sciences. https://doi.org/10.1007/s11077-011-9143-5

Widiastuti, T. (2021). The commodification of virtual community content in increasing media traffic. Media and Communication, 9(2). https://doi.org/10.17645/mac.v9i2.3737

Woods, D. W., & Böhme, R. (2022). The commodification of consent. Computers and Security, 115. https://doi.org/10.1016/j.cose.2022.102605

Xie, Y. (2021). CNN ‐based politics public opinion analysis of undergraduates: A case study with CDN deployment . Internet Technology Letters, 4(5). https://doi.org/10.1002/itl2.287

Zhang, H. L., Jin, R., Zhang, Y., & Tian, Z. (2020). A Public Psychological Pressure Index for Social Networks. IEEE Access, 8. https://doi.org/10.1109/ACCESS.2020.2969270

Downloads

Published

2022-11-07

How to Cite

Harry Fajar Maulana, H. F. M., Wa ode Mutmainah, W. ode M., & Nur Tang, N. T. (2022). The role of political buzzers in the formation of public opinion supports Anies Baswedan on social media Twitter. COMMICAST, 3(3), 192–200. https://doi.org/10.12928/commicast.v3i2.5956

Issue

Vol. 3 No. 3 (2022): December

Section

Articles

License

Copyright (c) 2022 Harry Fajar Maulana, Wa Ode Mutmainah, Nur Tang

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

License and Copyright Agreement

In submitting the manuscript to the journal, the authors certify that:

  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read Commicast's Posting Your Article Policy at http://journal2.uad.ac.id/index.php/commicast/about/editorialPolicies#custom-5
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

Copyright

Authors who publish with Commicast agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Licensing for Data Publication

Commicast use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:

Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.

Open Data and Software Publishing and Sharing

The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code or protocols underlying the research reported in their articles. Exceptions are permitted but have to be justified in a written public statement accompanying the article.

Datasets and software should be deposited and permanently archived inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g. DOI, or others) of the dataset(s) must be included in the data or software resources section of the article. Reference(s) to datasets and software should also be included in the reference list of the article with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.

Small data may also be published as data files or packages supplementary to a research article, however, the authors should prefer in all cases a deposition in data repositories.