Representation of globalization on Youtube video “Wonderland Indonesia”

Authors

  • Adinda Putri Surya Kencana Universitas Muhammadiyah Yogyakarta
  • Filosa Gita Sukmono Universitas Muhammadiyah Yogyakarta

DOI:

https://doi.org/10.12928/commicast.v3i2.5950

Keywords:

Representation , Globalization , Culture , Video Clip

Abstract

Globalization occurs in tandem with the development of technology to become more sophisticated. The development of globalization can have an impact on every line of people's lives, one of which is culture, so that its spread can also be through the internet, one of which is through YouTube videos. This study aims to see how globalization is represented by Alffy Rev through his work entitled "Wonderland Indonesia". John Fiske's semiotic method with the theory of The codes of television is used to examine how globalization is characterized through the music video. The results show that the representation of globalization that is presented tends to describe the diversity of Indonesian culture that is packaged in a modern way through the signs displayed, such as illustrations and there are several scenes with the background of traditional houses, traditional clothes used, and the music used is a combination of several songs. areas that have been combined with elements of EDM music.

References

Adhayanto, O., Nazaki, N., Rahmawati, N., Haryanti, D., Suwardi, N., & Pambudi, R. (2021). The Strategy of Strengthening Pancasila Ideology In The Digital Age. Pancasila and Law Review, 2(2). https://doi.org/10.25041/plr.v2i2.2396

Ajabshir, Z. F. (2019). The effect of synchronous and asynchronous computer-mediated communication (CMC) on EFL learners’ pragmatic competence. Computers in Human Behavior, 92. https://doi.org/10.1016/j.chb.2018.11.015

Amalia, H. (2020). The representation of Alistair Maclean’s life as reflected in south by Java Head: a biographical study. Commicast, 1(2), 49. https://doi.org/10.12928/commicast.v1i2.2730

Ausín, J. M., Bigne, E., Marín, J., Guixeres, J., & Alcañiz, M. (2021). The background music-content congruence of TV advertisements: A neurophysiological study. European Research on Management and Business Economics, 27(2). https://doi.org/10.1016/j.iedeen.2021.100154

Barker, C. (2012). The SAGE Dictionary of Cultural Studies. In The SAGE Dictionary of Cultural Studies. https://doi.org/10.4135/9781446221280

Berk, R. a. (2009). Multimedia Teaching with Video Clips : TV , Movies , YouTube , and mtvU in the College Classroom. International Journal of Technology in Teaching and Learning, 5(1). https://doi.org/10.1016/j.sbspro.2010.12.326

Campelo, A., Reynolds, L., Lindgreen, A., & Beverland, M. (2018). Cultural heritage. In Cultural Heritage. https://doi.org/10.4324/9781315107264

Crick, N. (2021). The Rhetoric of Social Movements. Networks, Power and new Media. In Journal of Social History (Vol. 10, Issue 2).

Cruz, A. G. B., Seo, Y., & Binay, I. (2021). Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans. Journal of Consumer Culture, 21(3). https://doi.org/10.1177/1469540519846215

Cunningham, S., & Craig, D. (2016). Online entertainment: A new wave of media globalization? International Journal of Communication, 10.

Danesi, M. (2018). Understanding Media Semiotics. In Understanding Media Semiotics. https://doi.org/10.5040/9781350064201

Dilley, W. C. (2009). Globalization and cultural identity in the films of Ang Lee. In Style (Vol. 43, Issue 1).

Entman, R. (2015). Mass Media, Representations in. In International Encyclopedia of the Social & Behavioral Sciences: Second Edition. https://doi.org/10.1016/B978-0-08-097086-8.95043-8

Fabianti, R. H., & Putra, F. D. (2021). An analysis of feminism in the movie “The Hunting Ground” reviewed from the semiotics of John Viske. Commicast, 2(2), 130–132. https://doi.org/10.12928/commicast.v

Fiske, J. (2020a). Communication, Meaning, and Signs. In Introduction to Communication Studies. https://doi.org/10.4324/9780203134313-11

Fiske, J. (2020b). Other Models. In Introduction to Communication Studies. https://doi.org/10.4324/9780203134313-10

Flew, T. (2020). Globalization, neo-globalization and post-globalization: The challenge of populism and the return of the national. Global Media and Communication, 16(1). https://doi.org/10.1177/1742766519900329

Flew, T., & Iosifidis, P. (2020). Populism, globalisation and social media. International Communication Gazette, 82(1). https://doi.org/10.1177/1748048519880721

Fry, P. H. (2012). Theory of literature. In Theory of Literature. https://doi.org/10.2307/585969

Howard-Grenville, J. (2020). Organizational Culture as a Tool for Change. In Stanford Social Innovation Review (Vol. 18, Issue 3).

Knowledge, M. (2020). Marketing channels. In CIM Revision Cards: Marketing Communications 04/05. https://doi.org/10.4324/9780080546674-9

Kraemer, W. J., Fleck, S. J., & Deschenes, M. R. (2014). Exercise physiology: Integrating theory and application: Second edition. In Exercise Physiology: Integrating Theory and Application: Second Edition.

Leonardo, R., & Junaidi, A. (2020). Kritik Sosial dalam Stand Up Comedy (Analisis Semiotika Show “Pragiwaksono World Tour”). Koneksi, 4(2). https://doi.org/10.24912/kn.v4i2.8077

Maizan, S. H., Bashori, K., & Hayati, E. N. (2020). ANALYTICAL THEORY : GEGAR BUDAYA (CULTURE SHOCK) ANALYTICAL THEORY: CULTURAL EXTENSION (CULTURE SHOCK). Agustus, 2020(2).

Mulgrew, K. E., Volcevski-Kostas, D., & Rendell, P. G. (2014). The Effect of Music Video Clips on Adolescent Boys’ Body Image, Mood, and Schema Activation. Journal of Youth and Adolescence, 43(1). https://doi.org/10.1007/s10964-013-9932-6

Oktaviani, J., & Pramadya, T. P. (2021). Korean Wave (Hallyu) dan Persepsi Kaum Muda di Indonesia: Peran Media dan Diplomasi Publik Korea Selatan. Insignia Journal of International Relations, 8(1).

Pacheco, E. M. (2020). Culture learning theory and globalization: Reconceptualizing culture shock for modern cross-cultural sojourners. New Ideas in Psychology, 58. https://doi.org/10.1016/j.newideapsych.2020.100801

Pah, T., & Darmastuti, R. (2019). ANALISIS SEMIOTIKA JOHN FISKE DALAM TAYANGAN LENTERA INDONESIA EPISODE MEMBINA POTENSI PARA PENERUS BANGSA DI KEPULAUAN SULA. Communicare : Journal of Communication Studies, 6(1). https://doi.org/10.37535/101006120191

Pan, Z., Li, X., Cui, L., & Zhang, Z. (2020). Video clip recommendation model by sentiment analysis of time-sync comments. Multimedia Tools and Applications, 79(45–46). https://doi.org/10.1007/s11042-019-7578-4

Putri, N. B., & Putri, K. Y. . (2020). Representasi Toxic Relationship dalam Video Klip Kard “You In Me.” Jurnal Semiotika, 14(1).

Qin, J. (2018). Translation of Film Titles Based on Intercultural Communication. JOURNAL OF ADVANCES IN LINGUISTICS, 9(1). https://doi.org/10.24297/jal.v9i1.7349

Sakinah, Alfiqri, H. (2020). Analysis of Icons, Indexes, and Symbols in Youtube Advertisement of Wardah Perfect Bright Creamy Foam Facial Wash. Apollo Project, 9(1).

Silvana, H., Damayani, N. A., Sjuhro, D. W., & Utari, P. (2020). DIGITAL LITERACY EDUCATION TRAINING MODEL FOR YOUTH. Library Philosophy and Practice, 2020.

Toet, A., & van Erp, J. B. F. (2021). Affective rating of audio and video clips using the EmojiGrid. F1000Research, 9. https://doi.org/10.12688/f1000research.25088.2

United Nations Educational Scientific and Cultural Organization. (2018). International technical guidance on sexuality education: An Evidence-informed Approach. In Unesco.

Varhelahti, M., & Turnquist, T. (2021). Diversity and Communication in Virtual Project Teams. IEEE Transactions on Professional Communication, 64(2). https://doi.org/10.1109/TPC.2021.3064404

Verboord, M., & Brandellero, A. (2018). The Globalization of Popular Music, 1960-2010: A Multilevel Analysis of Music Flows. Communication Research, 45(4). https://doi.org/10.1177/0093650215623834

Viswanath, K., Ramanadhan, S., & Kontos, E. Z. (2007). Mass media. In Macrosocial Determinants of Population Health. https://doi.org/10.1007/978-0-387-70812-6_13

Wakslak, C. J., Smith, P. K., & Han, A. (2014). Using abstract language signals power. Journal of Personality and Social Psychology, 107(1). https://doi.org/10.1037/a0036626

Xu, Y. (2020). Introducing language and intercultural communication. Language and Intercultural Communication, 20(4). https://doi.org/10.1080/14708477.2020.1766849

Downloads

Published

2022-07-27

How to Cite

adinda putri, A. P. S. K., & filosa gita, F. G. S. (2022). Representation of globalization on Youtube video “Wonderland Indonesia”. COMMICAST, 3(2), 158–167. https://doi.org/10.12928/commicast.v3i2.5950

Issue

Section

Articles