Representation of globalization on Youtube video “Wonderland Indonesia”
DOI:
https://doi.org/10.12928/commicast.v3i2.5950Keywords:
Representation , Globalization , Culture , Video ClipAbstract
Globalization occurs in tandem with the development of technology to become more sophisticated. The development of globalization can have an impact on every line of people's lives, one of which is culture, so that its spread can also be through the internet, one of which is through YouTube videos. This study aims to see how globalization is represented by Alffy Rev through his work entitled "Wonderland Indonesia". John Fiske's semiotic method with the theory of The codes of television is used to examine how globalization is characterized through the music video. The results show that the representation of globalization that is presented tends to describe the diversity of Indonesian culture that is packaged in a modern way through the signs displayed, such as illustrations and there are several scenes with the background of traditional houses, traditional clothes used, and the music used is a combination of several songs. areas that have been combined with elements of EDM music.
References
Adhayanto, O., Nazaki, N., Rahmawati, N., Haryanti, D., Suwardi, N., & Pambudi, R. (2021). The Strategy of Strengthening Pancasila Ideology In The Digital Age. Pancasila and Law Review, 2(2). https://doi.org/10.25041/plr.v2i2.2396
Ajabshir, Z. F. (2019). The effect of synchronous and asynchronous computer-mediated communication (CMC) on EFL learners’ pragmatic competence. Computers in Human Behavior, 92. https://doi.org/10.1016/j.chb.2018.11.015
Amalia, H. (2020). The representation of Alistair Maclean’s life as reflected in south by Java Head: a biographical study. Commicast, 1(2), 49. https://doi.org/10.12928/commicast.v1i2.2730
Ausín, J. M., Bigne, E., Marín, J., Guixeres, J., & Alcañiz, M. (2021). The background music-content congruence of TV advertisements: A neurophysiological study. European Research on Management and Business Economics, 27(2). https://doi.org/10.1016/j.iedeen.2021.100154
Barker, C. (2012). The SAGE Dictionary of Cultural Studies. In The SAGE Dictionary of Cultural Studies. https://doi.org/10.4135/9781446221280
Berk, R. a. (2009). Multimedia Teaching with Video Clips : TV , Movies , YouTube , and mtvU in the College Classroom. International Journal of Technology in Teaching and Learning, 5(1). https://doi.org/10.1016/j.sbspro.2010.12.326
Campelo, A., Reynolds, L., Lindgreen, A., & Beverland, M. (2018). Cultural heritage. In Cultural Heritage. https://doi.org/10.4324/9781315107264
Crick, N. (2021). The Rhetoric of Social Movements. Networks, Power and new Media. In Journal of Social History (Vol. 10, Issue 2).
Cruz, A. G. B., Seo, Y., & Binay, I. (2021). Cultural globalization from the periphery: Translation practices of English-speaking K-pop fans. Journal of Consumer Culture, 21(3). https://doi.org/10.1177/1469540519846215
Cunningham, S., & Craig, D. (2016). Online entertainment: A new wave of media globalization? International Journal of Communication, 10.
Danesi, M. (2018). Understanding Media Semiotics. In Understanding Media Semiotics. https://doi.org/10.5040/9781350064201
Dilley, W. C. (2009). Globalization and cultural identity in the films of Ang Lee. In Style (Vol. 43, Issue 1).
Entman, R. (2015). Mass Media, Representations in. In International Encyclopedia of the Social & Behavioral Sciences: Second Edition. https://doi.org/10.1016/B978-0-08-097086-8.95043-8
Fabianti, R. H., & Putra, F. D. (2021). An analysis of feminism in the movie “The Hunting Ground” reviewed from the semiotics of John Viske. Commicast, 2(2), 130–132. https://doi.org/10.12928/commicast.v
Fiske, J. (2020a). Communication, Meaning, and Signs. In Introduction to Communication Studies. https://doi.org/10.4324/9780203134313-11
Fiske, J. (2020b). Other Models. In Introduction to Communication Studies. https://doi.org/10.4324/9780203134313-10
Flew, T. (2020). Globalization, neo-globalization and post-globalization: The challenge of populism and the return of the national. Global Media and Communication, 16(1). https://doi.org/10.1177/1742766519900329
Flew, T., & Iosifidis, P. (2020). Populism, globalisation and social media. International Communication Gazette, 82(1). https://doi.org/10.1177/1748048519880721
Fry, P. H. (2012). Theory of literature. In Theory of Literature. https://doi.org/10.2307/585969
Howard-Grenville, J. (2020). Organizational Culture as a Tool for Change. In Stanford Social Innovation Review (Vol. 18, Issue 3).
Knowledge, M. (2020). Marketing channels. In CIM Revision Cards: Marketing Communications 04/05. https://doi.org/10.4324/9780080546674-9
Kraemer, W. J., Fleck, S. J., & Deschenes, M. R. (2014). Exercise physiology: Integrating theory and application: Second edition. In Exercise Physiology: Integrating Theory and Application: Second Edition.
Leonardo, R., & Junaidi, A. (2020). Kritik Sosial dalam Stand Up Comedy (Analisis Semiotika Show “Pragiwaksono World Tour”). Koneksi, 4(2). https://doi.org/10.24912/kn.v4i2.8077
Maizan, S. H., Bashori, K., & Hayati, E. N. (2020). ANALYTICAL THEORY : GEGAR BUDAYA (CULTURE SHOCK) ANALYTICAL THEORY: CULTURAL EXTENSION (CULTURE SHOCK). Agustus, 2020(2).
Mulgrew, K. E., Volcevski-Kostas, D., & Rendell, P. G. (2014). The Effect of Music Video Clips on Adolescent Boys’ Body Image, Mood, and Schema Activation. Journal of Youth and Adolescence, 43(1). https://doi.org/10.1007/s10964-013-9932-6
Oktaviani, J., & Pramadya, T. P. (2021). Korean Wave (Hallyu) dan Persepsi Kaum Muda di Indonesia: Peran Media dan Diplomasi Publik Korea Selatan. Insignia Journal of International Relations, 8(1).
Pacheco, E. M. (2020). Culture learning theory and globalization: Reconceptualizing culture shock for modern cross-cultural sojourners. New Ideas in Psychology, 58. https://doi.org/10.1016/j.newideapsych.2020.100801
Pah, T., & Darmastuti, R. (2019). ANALISIS SEMIOTIKA JOHN FISKE DALAM TAYANGAN LENTERA INDONESIA EPISODE MEMBINA POTENSI PARA PENERUS BANGSA DI KEPULAUAN SULA. Communicare : Journal of Communication Studies, 6(1). https://doi.org/10.37535/101006120191
Pan, Z., Li, X., Cui, L., & Zhang, Z. (2020). Video clip recommendation model by sentiment analysis of time-sync comments. Multimedia Tools and Applications, 79(45–46). https://doi.org/10.1007/s11042-019-7578-4
Putri, N. B., & Putri, K. Y. . (2020). Representasi Toxic Relationship dalam Video Klip Kard “You In Me.” Jurnal Semiotika, 14(1).
Qin, J. (2018). Translation of Film Titles Based on Intercultural Communication. JOURNAL OF ADVANCES IN LINGUISTICS, 9(1). https://doi.org/10.24297/jal.v9i1.7349
Sakinah, Alfiqri, H. (2020). Analysis of Icons, Indexes, and Symbols in Youtube Advertisement of Wardah Perfect Bright Creamy Foam Facial Wash. Apollo Project, 9(1).
Silvana, H., Damayani, N. A., Sjuhro, D. W., & Utari, P. (2020). DIGITAL LITERACY EDUCATION TRAINING MODEL FOR YOUTH. Library Philosophy and Practice, 2020.
Toet, A., & van Erp, J. B. F. (2021). Affective rating of audio and video clips using the EmojiGrid. F1000Research, 9. https://doi.org/10.12688/f1000research.25088.2
United Nations Educational Scientific and Cultural Organization. (2018). International technical guidance on sexuality education: An Evidence-informed Approach. In Unesco.
Varhelahti, M., & Turnquist, T. (2021). Diversity and Communication in Virtual Project Teams. IEEE Transactions on Professional Communication, 64(2). https://doi.org/10.1109/TPC.2021.3064404
Verboord, M., & Brandellero, A. (2018). The Globalization of Popular Music, 1960-2010: A Multilevel Analysis of Music Flows. Communication Research, 45(4). https://doi.org/10.1177/0093650215623834
Viswanath, K., Ramanadhan, S., & Kontos, E. Z. (2007). Mass media. In Macrosocial Determinants of Population Health. https://doi.org/10.1007/978-0-387-70812-6_13
Wakslak, C. J., Smith, P. K., & Han, A. (2014). Using abstract language signals power. Journal of Personality and Social Psychology, 107(1). https://doi.org/10.1037/a0036626
Xu, Y. (2020). Introducing language and intercultural communication. Language and Intercultural Communication, 20(4). https://doi.org/10.1080/14708477.2020.1766849
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Adinda Putri Surya Kencana, Filosa Gita Sukmono
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read Commicast's Posting Your Article Policy at http://journal2.uad.ac.id/index.php/commicast/about/editorialPolicies#custom-5
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with Commicast agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.Â
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
Commicast use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
Open Data Commons Public Domain Dedication and Licence, http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.
Open Data and Software Publishing and Sharing
The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code or protocols underlying the research reported in their articles. Exceptions are permitted but have to be justified in a written public statement accompanying the article.
Datasets and software should be deposited and permanently archived inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g. DOI, or others) of the dataset(s) must be included in the data or software resources section of the article. Reference(s) to datasets and software should also be included in the reference list of the article with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.
Small data may also be published as data files or packages supplementary to a research article, however, the authors should prefer in all cases a deposition in data repositories.