Political communication in the age of social media

Authors

  • Ahmad Munardin Hadma Universitas Muhammadiyah Buton
  • Juliardi Dwi Anggoro Universitas Muhammadiyah Buton

DOI:

https://doi.org/10.12928/commicast.v3i1.5114

Keywords:

Internet , New Media , Social Media , Political Communication

Abstract

The development of communication technology has penetrated human life. One form of communication technology development is new media (new media) which then gave birth to social media. The world of politics cannot be separated from the influence of the development of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success of using social media can enable political actors to get positive support. But on the other hand, failure to take advantage of social media risks damaging the image he has. This article uses a qualitative approach to discuss the challenges and opportunities of social media for political actors. The explanation of the use of social media in political communication is the first part of this paper. The second part discusses the challenges faced by political actors in this 4.0 era The third part offers an opportunity for political actors to use social media. The fourth or final part is a conclusion that contains what political actors should do to minimize risks and maximize the opportunities offered by social media.

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Published

2021-11-23

How to Cite

Munardin Hadma, A. ., & Dwi Anggoro, J. . (2021). Political communication in the age of social media. COMMICAST, 3(1), 1–7. https://doi.org/10.12928/commicast.v3i1.5114

Issue

Vol. 3 No. 1 (2022): March

Section

Articles

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Copyright (c) 2021 Ahmad Munardin Hadma, Juliardi Dwi Anggoro

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