Analisis manajemen event Reyog Jazz sebagai salah satu strategi komunikasi pemasaran budaya dan wisata Kabupaten Ponorogo
DOI:
https://doi.org/10.12928/commicast.v2i2.3347Abstract
Pemerintah Kabupaten Ponorogo sedang melakukan upaya untuk memasarkan atau mengembangkan potensi yang ada di Ponorogo agar dikenal oleh masyarakat dari lokal, nasional maupun internasional. Salah satunya dengan menggunakan acara, seperti acara Reyog Jazz yang dibuat sebagai strategi komunikasi pemasaran budaya dan wisata Kabupaten Ponorogo. Maka dari itu untuk melaksanakan acara Reyog Jazz dibutuhkan pengorganisasian dari awal sampai akhir yang disebut dengan manajemen acara. Penelitian ini menggunakan metode deskriptif kualitatif, dimana permasalahan yang sistematis dan berdasarkan data yang diperoleh melalui observasi langsung atau wawancara kepada pihak-pihak yang dirasa kompeten untuk menjawab permasalahan yang ada, seperti Bapak Agus Setiawan Basuni selaku Founder WartaJazz, Ibu Farida Nuraini, S .Sos., MM dan Bapak Franky Andrias.M selaku Dinas Pariwisata Kabupaten Ponorogo, Relawan, serta beberapa pengunjung yang mentonton acara Reyog Jazz. Untuk menjawab permasalahan yang ada maka teori yang digunakan manajemen acara milik Goldblatt yang terdiri dari Penelitian, Desain, Perencanaan, Koordinasi, Evaluasi. Hasil dari penelitian ini menunjukan bagaimana tim Reyog Jazz merencanakan acara sampai dengan penerapannya. Dan jika dilihat, tim Reyog Jazz sudah menerapkan acara manajemen dengan cukup baik meskipun pada implementasinya masih terdapat beberapa evaluasi. Hasil dari penelitian ini menunjukan bagaimana tim Reyog Jazz merencanakan acara sampai dengan penerapannya. Dan jika dilihat, tim Reyog Jazz sudah menerapkan acara manajemen dengan cukup baik meskipun pada implementasinya masih terdapat beberapa evaluasi. Hasil dari penelitian ini menunjukan bagaimana tim Reyog Jazz merencanakan acara sampai dengan penerapannya. Dan jika dilihat, tim Reyog Jazz sudah menerapkan acara manajemen dengan cukup baik meskipun pada implementasinya masih terdapat beberapa evaluasi.
References
Effendy, O. U. (2007). Ilmu,Teori, dailsafat Komunikasi. Bandung: PT. Citra Aditya Bakti.
Hedynata, M. L., & Radianto, W. E. (2016). Strategi Promosi Dalam Meningkatkan Penjualan Luscious Chocolate Potato Snack. Jurnal Manajemen dan Star Up Bisnis, 87-96.
Kriyantono, R. (2012). Teknik Praktis Riset Komunikasi : Disertai Contoh Praktis Riset Media, Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Jakarta: Kencana Prenada Media Grup.
Ndraha, T. (2005). Teori Budaya Organisasi. Jakarta: PT Rineka Cipta.
Prayogi, R., & Danial, E. (2016). Pergeseran Nilai-Nilai Budaya Pada Suku Bonai Sebagai Civic Culture Di Kecamatan Bonai Darussalam Kabupaten Rokan Hulu Provinsi Riau. Jurnal Humanika, 61-79.
Prisgunanto, I. (2006). Komunikasi Pemasaran: Strategi dan Taktik. Bogor: GhaliaIndonesia.
Pudjiastuti, W. (2010). Special Event. Jakarta: PT Elex Media Komputindo.
Jandevi, U. (2019a). Communication strategy to improve women’s political participation in Indonesia. International Journal of Communication and Society, 1(2), 68–81. https://doi.org/10.31763/ijcs.v1i2.46
Jandevi, U. (2019b). New media for increasing political participation in Indonesia. International Journal of Communication and Society, 1(1), 1–8. https://doi.org/10.31763/ijcs.v1i1.19
Lotan, F. F. (2019). Making a positive internet through Socmed Agawe Guyub. International Journal of Communication and Society, 1(1), 9–16. https://doi.org/10.31763/ijcs.v1i1.22
Nurislamia, F., & Asriya, E. S. (2019). International communication dynamics of American intervention efforts to democratize in the arab spring through forward strategy for freedom in the middle east. International Journal of Communication and Society, 1(2), 82–88. https://doi.org/10.31763/ijcs.v1i2.37
Putra, F. D., & Smolek, S. (2020). Peace language and conflict resolution in harmony communication. International Journal of Communication and Society, 2(2), 86–93. https://doi.org/10.31763/ijcs.v2i2.134
Sintawati, W. (2019). Computer mediated communication for construction-supported constructivism in communication and cultural learning. International Journal of Communication and Society, 1(1), 34–42. https://doi.org/http://dx.doi.org/10.31763/ijcs.v1i1.29
Soedarso, Nurif, M., & Windiani. (2014). Potensi dan Kendala Pengembangan Pariwisata Berbasis Kekayaan Alam dengan Pendekatan Marketing Places (Studi Pengembangan Pariwisata Kabupaten Bojonegoro). Jurnal Sosial Humaniora, 136-149.
Tjiptono, F. (2001). Strategi Pemasaran Edisi Ketiga Cetakan Pertama. Yogyakarta: Andi Offset.
Downloads
Published
How to Cite
Issue
Section
License
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read Commicast's Posting Your Article Policy at http://journal2.uad.ac.id/index.php/commicast/about/editorialPolicies#custom-5
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with Commicast agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.Â
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
Commicast use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
Open Data Commons Public Domain Dedication and Licence, http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.
Open Data and Software Publishing and Sharing
The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code or protocols underlying the research reported in their articles. Exceptions are permitted but have to be justified in a written public statement accompanying the article.
Datasets and software should be deposited and permanently archived inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g. DOI, or others) of the dataset(s) must be included in the data or software resources section of the article. Reference(s) to datasets and software should also be included in the reference list of the article with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.
Small data may also be published as data files or packages supplementary to a research article, however, the authors should prefer in all cases a deposition in data repositories.
