From Home Kitchen to Digital Showcase: The Transformation of Aku Pisang MSME in Alue Krueng Village
DOI:
https://doi.org/10.12928/spekta.v7i1.15986Keywords:
Business management, Digital marketing, Community engagement, MSME empowerment, Product innovationAbstract
Background: Home-based food MSMEs in rural and disaster-prone areas often face limited product innovation, weak managerial routines, and restricted market access. Objective: This community engagement program aimed to transform Aku Pisang MSME in Alue Krueng Village by integrating product innovation, simple business management, appropriate production technology, and digital marketing.
Contribution: This study contributes a process-based empowerment model that connects production readiness, cost control, and digital market activation within one staged intervention, thereby extending single-component MSME-upgrading approaches.
Method: A four-month participatory learning-by-doing program was implemented through needs assessment, production standardization, bookkeeping and cost-based pricing mentoring, equipment introduction, and guided social media/e-commerce onboarding.
Results: The program expanded product variants from two to six flavors, shifted production from irregular orders to planned routines, introduced cost-based pricing and simple bookkeeping, improved packaging consistency, and broadened market reach through online and offline channels.
Conclusion: The integrated approach strengthened Aku Pisang's operational, managerial, and marketing capabilities and provides a replicable framework for empowering rural food-based MSMEs in vulnerable contexts.
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