SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi)

Enhancing Community-Based Rural Tourism through Master planning, Business Models, and Branding in Curug Luhur, Ambarjaya, Sukabumi

Dida Nurhaida — 2025-12-20

Background: This community service program aimed to develop Curug Luhur as a sustainable rural tourism destination in Desa Ambarjaya by strengthening local capacity in participatory spatial planning, business model development, and digital destination branding. The objective was to integrate these components into a community-based tourism framework that supports environmental sustainability, economic viability, and local governance.

Contribution: The program empowered 20 local stakeholders, including village officials, community organizations, and the youth group Bina Muda Group, as well as 11 micro, small, and medium enterprises (MSMEs) from culinary, handicraft, and service sectors. It fostered cross-sector collaboration, enhanced community ownership, and supported MSME integration into the local tourism value chain.

Method: A participatory action approach was applied, combining Participatory Rural Appraisal (PRA), site surveys and spatial mapping, focus group discussions (FGDs) for master planning and architectural design, business management training using SWOT analysis and the Business Model Canvas (BMC), MSME empowerment activities, and digital branding and social media workshops.

Results: The program produced a community-endorsed tourism master plan, participatory architectural design proposals, strategic business models for tourism activities, and a locally grounded destination brand supported by digital promotion tools. Participant evaluation showed high overall satisfaction (average score: 4.6/5), improved entrepreneurial skills, and stronger community commitment to tourism development.

Conclusion: The integration of participatory master planning, business model innovation, and digital promotion effectively strengthened the institutional, economic, and promotional foundations of Curug Luhur. This approach demonstrates a replicable model for sustainable, community-driven rural tourism development in Indonesia.

Enhancing Digital Entrepreneurship of the Kampung Durian Community through Ecopreneurship Training based on Artificial Intelligence in Pakis Village, Jember

Zakaria Sandy Pamungkas — 2025-12-20

Background: The Pakis village is known as the Durian Village which has abundant durian farming potential. However, the low skills of the community in product processing and digital marketing have not provided economic value.

Contribution: This community service activity aims to enhance the digital entrepreneurship skills of the community through ecopreneurship based on Artificial Intelligence (AI).

Method: This research used a descriptive qualitative approach combined with the Participatory Action Research (PAR) method with 20 purposively selected participants. Data were collected through pre- and post-tests, observations, focus group discussions, and interviews, and analyzed using thematic analysis supported by descriptive statistics.

Results: Ecopreneurship training based on artificial intelligence significantly enhanced participants' digital entrepreneurship with pre-test score 41.2 and post-test score 88.1 with an improvement of 113.9%.

Conclusion: The findings highlight the novelty of participatory integration between ecopreneurship and AI in rural contexts, offering both theoretical contributions to the literature on sustainable digital entrepreneurship and practical insights for policy. This model has potential for replication in other rural communities in Southeast Asia, supporting global discourses on the circular economy, digital inclusion, and the Sustainable Development Goals (SDGs).

Empowering Rural Housewives Through Creative Packaging Design: The Case of Beneng Taro Products in Juhut Village, Banten

Sri Agustina — 2025-12-20

Background: This community service program was conducted in Juhut Village, Pandeglang, Banten, to address limited market access of Beneng taro-based food products produced by local housewives. Despite abundant raw materials, product competitiveness remains low due to unsafe processing practices and poor packaging design.

Contribution: This program bridges the gap between product quality and consumer trust by integrating food safety education with creative packaging innovation. It offers a participatory model that strengthens visual identity, labeling compliance, and branding for rural microenterprises.

Method: The program applied a participatory approach involving 20 local women from the Sendaloka group. Activities included technical training on oxalate reduction techniques, visual communication in packaging, and safe food processing.

Results: The initiative led to the development of Talaschips, a branded Beneng taro chip product with complete labelling, health claims, and consumer-oriented design. Evaluation showed a 65% increase in knowledge based on post-training interviews, and more than 30% of participants expressed intent to register their products for food certification.

Conclusion: The program effectively empowered rural women by improving their technical and design capabilities. It fostered self-recognition as legitimate entrepreneurs and improved market access for local food products. The model is scalable and can be adapted to other rural settings for inclusive economic development and gender-equitable entrepreneurship.

Integrated Aeroponic Technology for Enhancing Community-Based Potato Seed Production in North Sumatra

Diky Setya Diningrat — 2025-12-20

Background: Indonesia's potato production faces critical challenges in quality seed provision. Traditional G0 seed propagation methods achieve only 40-60% survival rates due to transplant shock and environmental stress.

Contribution: This research contributes to community-based technology transfer literature in agricultural seed systems by implementing integrated aeroponic-micro tuber technologies through participatory partnerships.

Method: A participatory action research approach was employed over four months (January-April 2025) involving 25 participants from Gapoktan Nilam farmer group in North Sumatra. The tri-partite partnership included farmers, PT. G10 Agrotech, and Universitas Negeri Medan. Training modules covered aeroponic fundamentals, micro-tuber applications, and integrated system management. post assessments measured survival rates, productivity, knowledge, and skills using paired t-tests.

Results: Survival rates improved significantly from 52.3±8.2% to 83.7±4.1% (p<0.001). Monthly seedling production increased by 171% from 2,040±320 to 5,520±280 units. Participant knowledge scores doubled from 4.2±0.8 to 8.5±0.6 (p<0.001). The program achieved 95% participation with 78% satisfaction rates and demonstrated 240% return on investment within 12 months.

Conclusion: The integrated approach effectively addresses transplant shock while establishing sustainable community partnerships. This model demonstrates successful scaling of complex agricultural technologies at grassroots level, contributing to enhanced food security through improved seed systems.

Implementation of Ergonomics and Local Wisdom in Designing ErJo (Ergonomic Jojodog) as a Solution to the Sustainability of Squatting Work

Nana Rahdiana — 2025-12-20

Background: This community service program was implemented to address musculoskeletal complaints among production workers who frequently adopted squatting postures, which imposed static loads on the lower back, knees, and calves, resulting in discomfort and reduced productivity.

Contribution: This study introduces ErJo (Ergonomic Jojodog), a culturally adaptive ergonomic innovation that integrates traditional sitting design with modern ergonomic principles to enhance worker comfort and foster cultural acceptance.

Method: A participatory ergonomics approach involving ten production workers was employed through design, testing, and evaluation stages. Musculoskeletal complaints were assessed using the Indonesian National Standard (SNI 9011:2021), complemented by field observations and semi-structured interviews.

Results: After two weeks of ErJo implementation, musculoskeletal complaints in the knees and calves decreased from 67% to 20%, while lower-back discomfort declined to 40%. Participants reported greater comfort, stability, and ease of movement, with the belt-equipped model achieving the highest usability score. This study demonstrates that integrating ergonomics with local wisdom enhances worker well-being and promotes sustainable occupational practices.

Conclusion: ErJo effectively reduced musculoskeletal complaints and improved work comfort in squatting tasks. This innovation supports SDG 3 (good health and well-being) and SDG 8 (decent work and economic growth), with potential for broader application across similar manual occupations.

Technology-Based Fish Health Service Innovation for Sustainable Aquaculture Practices in Indonesia

Fadlil Ferdiansyah — 2025-12-20

Background: Indonesia’s aquaculture sector holds vast potential, yet many fish farmers, especially those in remote areas like offshore cages, face limited access to timely fish health services, leading to undetected disease outbreaks, mass fish mortality, and significant economic losses.

Contribution: This study introduces Fish Doctor, a scalable platform integrating fish species detection, disease diagnosis, and expert consultation. It bridges the gap between AI-based detection and practical aquaculture needs in developing countries, supporting sustainable practices aligned with SDG 2 (Zero Hunger) and SDG 12 (Responsible Consumption and Production).

Method: The application was built using Next.js, Express.js, MySQL, and integrates computer vision and expert systems. Its core features include image-based fish species detection using YOLOv11, rule-based disease diagnosis through forward chaining, and an online expert consultation module. Designed as a Progressive Web App (PWA), the system offers offline-first capabilities, enabling its use in low-connectivity environments.

Results: The system was evaluated using test datasets of five fish species, achieving an average diagnostic accuracy above 80% and response times of less than 2 seconds per case.

Conclusion: The developed platform demonstrates potential for improving early disease detection and reducing reliance on chemical treatments in aquaculture. Future research will involve usability testing with more than 100 fish farmers across multiple provinces to assess scalability and generalizability.

Developing and Managing MSME Websites to Improve Kampoeng Ilmu's Operational Performance

Amalia Nur Alifah — 2025-12-20

Background: MSMEs in Kampoeng Ilmu Surabaya continue to face obstacles in product marketing and digital adoption, which limit their operational growth. This program aims to address these issues by developing an integrated website and improving digital literacy among MSME partners to strengthen their online visibility and business sustainability.

Contribution: The program contributes to the community by providing a digital platform (UMKMCerdas website) that enables MSMEs to independently manage product data, storefront profiles, and promotional information. It also enhances partners’ capacity to operate digital tools, supporting long-term empowerment and competitiveness.

Method: The implementation consisted of five structured stages: needs analysis through interviews, website design with UI/UX and database planning, website development using PHP (Laravel), MySQL, Tailwind, and Filament, training and mentoring for MSME partners, and evaluation through continuous monitoring. A participatory approach was used to ensure active involvement and skill transfer to 82 MSME actors.

Results: The integrated website successfully provides features such as bookstore profiles, product catalogs, Google Maps integration, WhatsApp contacts, and an admin dashboard. Post-training responses showed significant enhancement in partners’ confidence and ability to use digital tools for promoting their businesses and managing information.

Conclusion: The program effectively strengthens the digital capabilities of Kampoeng Ilmu MSMEs, enabling them to manage business content independently and expand their market reach.

Integrating Environmental Character Education and Eco-Enzyme Innovation for Community-Based Waste Management

Nurul Huda — 2025-12-20

Background: Household organic waste in Indonesia, which accounts for over 40% of total solid waste, creates major environmental, economic, and health challenges, especially in semi-urban areas with limited waste management systems and low community participation. This study explores the potential of eco-enzymes as a community-based innovation to reduce organic waste while promoting ecological literacy and environmental citizenship.

Methods: A qualitative case study was conducted in Lebak Regency (September 2024–January 2025) involving households, schools, women’s groups, youth organizations, farmers, and the local environmental agency. Data were collected through observation, interviews, focus group discussions, and document analysis, and were analysed thematically following the Miles and Huberman framework.

Results: The findings show that eco-enzyme training led to high adoption among participants, resulting in a noticeable reduction of household organic waste and methane emissions, while also strengthening community networks. Schools demonstrated higher levels of participation compared to households, indicating a gap between institutional practices and daily behaviour.

Contribution: This study contributes an integrative and replicable model that combines technical innovation with community empowerment.

Conclusion: Eco-enzyme interventions enhanced ecological literacy, encouraged pro-environmental behaviour, and supported local socio-economic activities, aligning with SDG 11.6 and 12.3. These findings highlight the importance of cross-sector collaboration linking schools, households, and communities for sustainable waste management.

Urban Farming-Based Learning: A Community Engagement Model for Agricultural Vocational Schools

Ika Ayu Putri Septyani — 2025-12-20

Background: Agriculture in the modern era faces increasingly complex challenges that require innovative and sustainable solutions.

Contribution: Students on SMK Negeri 2 Rantauprapat lacked comprehensive understanding and hands-on exposure to modern methods such as aquaponics, hydroponics, and integrated urban farming systems.

Method: This study applied a participatory action research approach designed to evaluate students baseline understanding, measure knowledge improvement, and enhance practical skills in sustainable agriculture through an urban farming-based community engagement program at the Vocational School of Agriculture Labuhanbatu (SMK Negeri 2 Rantauprapat).

Results: Through training and community activities including collaborative pond construction, establishment of a hydroponic house, and development of a biofilter system students acquired both theoretical and practical skills. The initiative also fostered teamwork and a sense of ownership. Evaluation confirmed its effectiveness, as knowledge levels surged from pre-test benchmarks to over 70%, and even exceeded 90% in some areas.

Conclusion: The evaluation results directly reflect the study's novelty. The survey on student interest revealed a very positive response, with more than 80% expressing strong interest in integrating urban farming and aquaponics into the curriculum, building facilities, and pursuing entrepreneurship. This high level of engagement underscores the effectiveness of the program's novel approach in bridging theory, practice, and community implementation.

Revitalization of Agarwood Planting in Forest Areas with the Specific Purpose of Senaru as an Income-Generating Investment for University of Mataram and Cultivators

Mamika Ujianita Romdhini — 2025-12-20

Background: Agarwood, valued for its aromatic fragrance, thrives in West Nusa Tenggara, where demand is very high. However, natural forest sources are scarce, driving up market prices and limiting supply. To address this, farmers have begun cultivating agarwood trees. Community service initiatives are urgent, as they offer economic, environmental, and social benefits.

Contribution: This study introduces a community-based revitalization program for agarwood cultivation in the KHDTK (Forest Area with Specific Purpose) of Senaru. By integrating applied biotechnology with participatory forest management, the program provides empirical evidence of how agarwood planting can simultaneously improve rural livelihoods, support environmental rehabilitation, and contribute to broader debates in sustainable forestry and applied technology.

Method: The methods include site assessment and sustainable land preparation, and staggered planting. A total of 2070 high-quality agarwood seedlings are distributed to local farmers, who received training in cultivation, maintenance, and resin production techniques. Monitoring was conducted over 6 months to evaluate survival, growth, and socio-economic outcomes.

Results: After 6 months, 90% of seedlings survived, and carbon sequestration potential was estimated at 3.31 tons CO₂ per year. These findings indicate that agarwood revitalization can deliver measurable ecological and economic benefits.

Conclusion: With proper implementation and support, this project can serve as a model for other regions seeking to balance ecological preservation with socio-economic growth.

Capacity Building Model of Urban Farmer Groups through Participatory Mapping and Visual Dissemination

Endah Tisnawati — 2025-12-20

Background: Urban agriculture is a strategy to overcome the limitations of agricultural land in urban areas, while contributing to food security and community involvement. This community service program aims to strengthen the institutional capacity of urban farmer groups in Kemantren Gondokusuman, Yogyakarta. The main objective of this activity is to improve the institutional capacity of farmer groups and strengthen the economic resilience of the group.

Contribution: This program promotes more inclusive decision-making for farmer groups and improves access to institutional resources, contributing to the sustainability of urban agriculture.

Method: The approach used includes participatory mapping to identify the potential of farmer groups, exhibitions as a medium for interactive dissemination, and focus group discussions (FGD) to formulate institutional strategies and economic strengthening. Data was collected through field observations, structured interviews, and community workshops.

Results: The results show that participatory mapping increases collective awareness among farmer group members regarding available resources, expands interactions among stakeholders (farmer group members, the community, and academics), and facilitates knowledge exchange. Structured FGDs support the formulation of institutional strategies, leading to increased group cohesion, managerial transparency, and broader access to external support. This combination of methods demonstrates that integrated strategies can enhance the institutional effectiveness of urban farming groups.

Conclusion: The integration of participatory methods and public interaction plays a crucial role in strengthening the capacity of urban farming groups. This program provides a replicable implementation model for other communities and demonstrates that the sustainability of urban farming depends on institutional strengthening and community engagement.

EduHealth Time Application for Enhancing Nutrition and Health Knowledge and Skills among Junior High School Students

Fajar Ari Nugroho — 2025-12-20

Background: Adolescents often acquire health knowledge through traditional education but frequently face challenges in sustaining healthy behaviors due to a range of social, environmental, psychological, and developmental factors.

Contribution: We developed "EduHealth Time," an Android application co-designed with educators and health personnel to deliver on-demand health education videos and integrated screening modules (anthropometry, anaemia risk, illness monitoring), with built-in functionality for exporting data to support School Health Unit documentation.

Method: A one-group pretest-posttest design was implemented during a community-service pilot at SMPIT As-Salam Malang (October–November 2024), involving 65 junior high school students. The app development followed the Plan–Act–Observe–Reflect cycle. Usability and feasibility were evaluated through a seven-item structured survey.

Results: EduHealth Time was made publicly available on Google Play. Usability outcomes were highly positive: 92% of participants reported ease of data entry, 100% experienced no system errors, and 100% completed screening tasks without difficulty. The educational and screening functions were rated feasible by 92% of users. Significant improvements were observed in knowledge scores: +5.2 points for balanced diet, +21.4 points for physical activity, and +7.4 points for reproductive health.

Conclusion: The EduHealth Time application is a scalable and contextually relevant mHealth platform that enhances adolescent health knowledge and supports self-monitoring. Its integration of multimedia learning and screening features provides a model for continuous school-based health education.

Empowering Women’s Groups through IoT-Based Aeroponic Automation for Sustainable Agriculture on Limited Land in Sidoarjo

Silvana Dwi Nurherdiana — 2025-12-20

Background: The decline of agricultural land in Sumokembangsri Village due to industrial expansion has reduced local food production. This program aimed to enhance the community’s capacity, particularly PKK women’s groups, in cultivating vegetables on limited land through IoT-based aeroponic automation.

Contribution: This community engagement initiative contributes to strengthening women’s roles in smart agriculture, improving technological literacy, enhancing production and management competencies, and offering a scalable model of aeroponic-based smart farming for land-constrained areas.

Method: The program was conducted for six months and involved 78 active participants. Activities included socialization, hands-on training, IoT-based aeroponic installation, mentoring, and evaluation. Knowledge and management skills were assessed using structured questionnaires, while data were analyzed with descriptive statistics to measure learning outcomes and program effectiveness.

Results: Participants showed substantial improvement in technical and managerial competencies. Knowledge of aeroponic principles increased from 40% to 88.85%, while understanding of its impact on crop quality and yield rose from 38.49% to 87.69%. Management capabilities, including resource management, team coordination, and organizational governance, also improved, with average scores rising from 66–71% to 94–98%. Participants successfully operated IoT-based systems and demonstrated strong motivation for sustaining smart farming practices.

Conclusion: The integration of IoT-based aeroponic automation with community-based empowerment effectively enhances agricultural productivity, strengthens local capacity, and supports sustainable food production. The program achieves its objective of empowering PKK groups through smart technology and provides a replicable model for similar semi-urban rural communities facing land limitations.

Improving the Quality of Coffee Beans and Branding of Coffee Products of Sekar Adji MSMEs Malang Through Inovokasi Program Grants

Ika Noer Syamsiana — 2025-12-20

Background: Coffee is a key plantation commodity in Indonesia, with Gunung Kawi producing Robusta, Arabica, and Excelsa varieties. However, local farmers still rely on traditional drying methods and outdated marketing, affecting bean quality and sales. This community service program seeks to address these issues by introducing a 30 kg-capacity rotary dryer to meet the SNI 01-2907-2008 standard and by providing digital marketing training to enhance competitiveness.

Contribution: This program significantly supports Sekar Adji MSMEs by introducing a rotary dryer that enables coffee drying to meet national quality standards. Combined with digital marketing training and improved packaging, it enhances product promotion and competitiveness in the digital market, ultimately boosting MSME revenue.

Method: The program involves four main activities: manufacturing and training on the use of a 30 kg-capacity rotary dryer, providing digital marketing training to enhance social media and e-commerce use, redesigning coffee packaging for better appeal, and restructuring the MSME organization to improve adaptability and management efficiency.

Results: The program introduced a 30 kg-capacity rotary dryer and digital marketing training. The dryer reduced moisture content to 11.5%, and product packaging was improved with five new designs. The program significantly increased marketing reach and MSME revenue. Digital platforms such as Instagram, Tokopedia, and TikTok Shop were utilized to expand online presence, and a new organizational structure enhanced business operation.

Conclusion: Analysis of the results shows that the program positively impacted product quality and sales at Sekar Adji MSMEs, primarily by improving drying processes and enhancing digital marketing through targeted training.

Utilization of Renewable Emission Neutral Garbage Solution Equipment (RENGSE) as Waste Management Technology in Mekar Jaya Village

Hudaya Latuconsina — 2025-12-20

Background: This article presents the application of environmentally friendly renewable waste technology called RENGSE in Mekar Jaya Village, Tangerang Regency as part of a technology-based community service program.

Contribution: The initiative to create and operate RENGSE for the management of various types of waste (organic and non-organic) based on thermal combustion that is specifically designed so as not to produce harmful emissions.

Method: The methodology used is Participatory Action Research (PAR) with stages including counseling, technology operation training, mentoring and direct practice, as well as monitoring and evaluation.

Results: The results obtained from this service activity are that the use of RENGSE equipment in Mekar Jaya Village shows good technical performance, with an average combustion capacity of 95-100 kg/hour and an operational time of around 8 hours/day. For 30 days, this tool is able to process about 24 tons of waste. From the social side, there has been a significant change in people's behavior patterns, where households that sort waste have increased from 10% to 68%.

Conclusion: RENGSE utilization activities have succeeded in increasing the effectiveness of waste management in Mekar Jaya Village technically and socially with 87% positive responses. The application of this technology can be said to be efficient in reducing the volume of waste because it is able to reduce up to 70% of waste to landfills, as well as encourage changes in community behavior towards more responsible, independent, and sustainable waste management.

Deep Learning-Based Training for Junior High School Teachers in Mempawah

Usman Radiana — 2025-12-20

Background: The implementation of deep learning-based instruction not only offers a more adaptive and personalized approach to student needs, but also requires teacher readiness and increased competency to implement it effectively in the classroom. Therefore, the goal of this community service activity is to improve the professional competence of junior high school teachers in Mempawah. so that they are able to design and implement learning processes that are more meaningful, creative, and oriented towards developing students' high-level thinking skills.

Contribution: This training provides a real contribution in improving teachers' professional competence while helping teachers understand the concepts, implementation strategies, and evaluation techniques of deep learning- based learning, so that they can be applied in teaching and learning activities.

Method: This community service activity was implemented using a descriptive qualitative approach through lectures, discussions, and training. The material presented by lecturers and students included an introduction to the basic concepts of deep learning, their application in learning, and relevant implementation strategies.

Results: The training results demonstrated improved teacher competency in implementing deep learning- based instruction. Eighty-five percent of participants were able to design meaningful learning activities. This indicates the training's positive impact on improving teachers' pedagogical skills.

Conclusion: This training shows that teachers need systematic planning, the role of a facilitator in implementation, and authentic evaluation of the Solo Taxonomy.

Development and Implementation of Smart Eco-STEAM Technology to Reduce Defects and Improve Efficiency in Ecoprint MSMEs

Nur Kholifah — 2025-12-20

Background: Ecoprint micro, small, and medium-sized enterprises (MSMEs) face persistent challenges, including production inefficiencies, high defect rates, and limited market adaptability due to reliance on manual processes. This study aims to develop and implement a holistic framework that enhances sustainability and competitiveness through technological innovation, skill enhancement, and stakeholder collaboration.

Contribution: The study contributes to a replicable innovation model that empowers artisans, strengthens ecological sustainability, and improves operational efficiency.

Method: Using a Participatory Action Research (PAR) approach, 12 purposively selected ecoprint artisans from Tembindigo MSME in Yogyakarta participated in the co-design and testing of Smart Eco-STEAM technology. Data was collected through observation, interviews, questionnaires, and production records, and analyzed using descriptive and comparative statistics.

Results: The implementation of Smart Eco-STEAM reduced defective products from 35% to 12%, achieved energy savings of 37%, and shortened steaming time by 45 minutes per cycle, enabling a twofold increase in daily output. Artisans reported greater ease of use, improved motif quality, and increased confidence in handling larger orders.

Conclusion: The findings confirm that Smart Eco-STEAM effectively addresses key production barriers while aligning ecological sustainability with operational efficiency.

AI-Based social media Creative Content Training to Improve MSMEs Competitiveness in The Digital Era

Rochmad Novian Inderanata — 2025-12-20

Background: Digital transformation had made social media crucial for MSME marketing, but many MSMEs had failed to adopt AI effectively due to limited digital literacy and weak branding, creating an urgent need for integrated and participatory training.

Contribution: This study aimed to strengthen the creative and technical capabilities of MSMEs in utilizing AI for social media marketing, encourage intergenerational collaboration between youth and MSME owners, and propose a replicable community empowerment model based on Tri-N for sustainable digital inclusion.

Method: This study used the Participatory Action Research (PAR) method, which was integrated with the teachings of Tamansiswa — Niteni, Niroke, and Nambahi (Tri N). The activities were conducted in four cyclical stages: (1) Analysis of needs and potential; (2) Technical training; (3) Discussion of content results; and (4) Evaluation and reflection for continuous improvement.

Results: The results showed that digital literacy, creativity, and audience engagement had improved significantly. The project demonstrated that community-based digital training supported by relevant teaching approaches, youth-oriented content, and collaboration across generations helped small businesses grow and succeed in the online world.

Conclusion: The Tri N approach contributed to helping MSMEs shift from passive digital users to active content creators by observing, emulating, and adapting AI-based strategies, resulting in sustainable digital marketing rooted in local culture and offering a replicable model for inclusive digital empowerment.

Enhancement increasing the productivity of the traditional herbal “Jamu Mak Lin” through a community partnership program

Ira Maya Hapsari — 2025-12-20

Background: The traditional home-based herbal medicine industry,” Jamu Mak Lin” faces challenges, including traditional herbal medicine production methods on traditional equipment. The packaging and labels of herbal medicine are not registered. There is a scarcity of effective door-to-door marketing strategies. A lack of good management and financial accountability systems.

Contribution: The main objective is to increase the productivity of “Jamu Mak Lin” traditional herbs through improvements in production processes and equipment, financial management, and marketing strategies.

Method: The method applied is Participatory Action Research (PAR), consisting of both hard and soft programs.

Results: The results show a significant improvement in liquid herb production, reaching 150 bottles of 350 mL (approximately 52.5 liters), with an estimated increase in productivity and profit of up to 85% per day. In addition, “Jamu Mak Lin” traditional herbal products have been registered for halal certification, and the packaging design has been improved to be more elegant, hygienic, and readable.

Conclusion: Through this community partnership program, the productivity and income of “Jamu Mak Lin” traditional herbal products have significantly increased. The next program’s sustainability is achieved by diversifying herbal medicine dipping and herbal medicine cafes.