Improving Digital Literacy of Grass Jelly (Cincau) based MSMEs through Digital Marketing and Website Management Training
DOI:
https://doi.org/10.12928/spekta.v6i1.11946Keywords:
Digital Literacy, Digital Marketing, Website Management Training, Grass Jelly VillageAbstract
Background: Grass Jelly Village (Cincau) based Micro, Small, and Medium-sized Enterprises (MSMEs) in Surabaya, Indonesia, has started digitalization by building a website profile to promote their products. However, they need help managing the website and selling their brands since they have lower digital literacy resources, and their website only has a single admin.
Contribution: This community service program contributes to enhancing digital literacy in Grass Jelly Village by providing structured training in digital marketing and website management, aiming to empower local residents in utilizing digital platforms for economic and social development.
Method: The course process involves three stages: preparation, implementation, and evaluation. Preparation includes analyzing requirements and designing course materials, followed by practical implementation, and evaluation consists of evaluating the course through feedback and evaluation forms.
Results: Based on the satisfaction survey on digital marketing training received a score of 89.33%, copywriting training received a score of 85%, website training received a score of 90.66%. Then there is a satisfaction survey on the speaker by getting a score of 92%.
Conclusion: The digitalization training for Grass Jelly Village's MSMEs was highly effective, resulting in enhanced digital literacy and improved business practices. The program's long-term sustainability is supported by follow-up strategies, including forming a dedicated digital team and ongoing mentorship.
References
A. Hassan, G. Samy, M. Hegazy, A. Balah, and S. Fathy, “Statistical analysis for water quality data using ANOVA (Case study – Lake Burullus influent drains),” Ain Shams Eng. J., vol. 15, no. 4, p. 102652, Apr. 2024, doi: 10.1016/j.asej.2024.102652.
C. O’Driscoll, O. Owodunni, and U. Asghar, “Optimization of 3D printer settings for recycled PET filament using analysis of variance (ANOVA),” Heliyon, vol. 10, no. 5, p. e26777, Mar. 2024, doi: 10.1016/j.heliyon.2024.e26777.
A. R. Putra, R. Abdilah, R. A. S. Prayoga, M. I. Khoirudin, M. Taufikurrahaman, and S. L. Dio, “Developing a profile website for mosque Qori and Imam as a medium for Da’wah,” Abdimas J. Pengabdi. Masy. Univ. Merdeka Malang, vol. 9, no. 1, pp. 65–76, Feb. 2024, doi: 10.26905/abdimas.v9i1.11647.
B. E. Yuce, P. V. Nielsen, and P. Wargocki, “The use of Taguchi, ANOVA, and GRA methods to optimize CFD analyses of ventilation performance in buildings,” Build. Environ., vol. 225, p. 109587, Nov. 2022, doi: 10.1016/j.buildenv.2022.109587.
C. A. Başar, A. A. Korkmaz, Y. Önal, and T. Utku, “Evaluation of optimum carbonization conditions of the blended domestic polymeric waste, biomass and lignite in the presence of catalyst by Taguchi and ANOVA optimization analysis,” J. Hazard. Mater. Adv., vol. 8, p. 100164, Nov. 2022, doi: 10.1016/j.hazadv.2022.100164.
W. Pei, L. Hao, Q. Fu, Y. Ren, and T. Li, “Study on spring drought in cold and arid regions based on the ANOVA projection pursuit model,” Ecol. Indic., vol. 160, p. 111772, Mar. 2024, doi: 10.1016/j.ecolind.2024.111772.
M. Alassaf and A. M. Qamar, “Improving Sentiment Analysis of Arabic Tweets by One-way ANOVA,” J. King Saud Univ. - Comput. Inf. Sci., vol. 34, no. 6, pp. 2849–2859, Jun. 2022, doi: 10.1016/j.jksuci.2020.10.023.
E. Waluyo, A. Septian, E. Jerilian, I. F. Hidayat, M. A. Prahadi, T. Prasetyo, and A. I. Sabilah, “Analisis data sample menggunakan uji hipotesis penelitian perbandingan menggunakan uji anova dan uji t,” J. Ekon. dan Bisnis, 2024, [Online]. Available: http://j-economics.my.id/index.php/home/article/view/186.
P. Fu and Z. Tan, “Block-wise primal-dual algorithms for large-scale doubly penalized ANOVA modeling,” Comput. Stat. Data Anal., vol. 194, p. 107932, Jun. 2024, doi: 10.1016/j.csda.2024.107932.
D. M. Sari and R. Ahmad, “Digital Literacy Readiness from the MSME Perspective: Literature Review,” Russian Journal of Agricultural and Socio-Economic Sciences. cyberleninka.ru, 2022, [Online]. Available: https://cyberleninka.ru/article/n/digital-literacy-readiness-from-the-msme-perspective-literature-review.
K. H. Huarng, D. Botella-Carrubi, and T. H. K. Yu, “The effect of technology, information, and marketing on an interconnected world,” J. Bus. Res., 2021, [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0148296321001570.
L. Charfeddine, M. I. Umlai, and M. El-Masri, “Impact of financial literacy, perceived access to finance, ICT use, and digitization on credit constraints: evidence from Qatari MSME importers,” Financial Innovation. Springer, 2024, doi: 10.1186/s40854-023-00557-4.
E. H. Muchtar, B. Trianto, I. Maulana, M. N. Alim, R. H. Marasabessy and W. Hidayat, “Quick response code Indonesia standard (QRIS) E-payment adoption: customers perspective,” Cogent Bus. & Management, 2024, doi: 10.1080/23311975.2024.2316044.
M. Zhou, P. Wei, and L. Deng, “Research on the factorial effect of science and technology innovation (STI) policy mix using multifactor analysis of variance (ANOVA),” J. Innov. Knowl., vol. 7, no. 4, p. 100249, Oct. 2022, doi: 10.1016/j.jik.2022.100249.
A. F. Alex, R. Dudhe, and R. Vinoth, “Design optimization of hemodialyzer membrane modelled in chemical reaction module using statistical algorithms and ANOVA testing,” South African J. Chem. Eng., vol. 48, pp. 417–424, Apr. 2024, doi: 10.1016/j.sajce.2024.03.007.
O. Adiyanto, F. Maruf, and A. Hopid, “The Predicting The Optimal Compressive Strength of Sustainable Brick Using Response Surface Method (RSM),” Eng. Access, 2025, [Online]. Available: https://ph02.tci-thaijo.org/index.php/mijet/article/view/253919.
O. Adiyanto, E. Mohamad, and J. Abd Razak, “Systematic Review of Plastic Waste as Eco-Friendly Aggregate for Sustainable Construction,” Int. J. Sustain. Constr. Eng. Technol., vol. 13, no. 2, May 2022, doi: 10.30880/ijscet.2022.13.02.022.
J. R. Jokhu, F. Rahmiati, H. Hanafiah, L. Daniela. J. Lampatar, M. H. Bakri, and T. Prayoga, “Training in logistics management and social media marketing for small, micro and medium enterprises in Bekasi regency,” SPEKTA (Jurnal Pengabdian Kepada Masyarakat Teknologi dan Aplikasi). 2023. doi: 10.12928/spekta.v4i2.7997
Z. Maulana, M. C. Hidayat, and I. Agustina, “Using digital marketing for small and medium enterprises (SMEs) in Bumdes Remboko Sumberrejo village Sleman regency,” SPEKTA (Jurnal Pengabdian Kepada Masyarakat Teknologi dan Aplikasi). 2022, [Online]. Available: https://www.academia.edu/download/97501584/2769.pdf.
R. A. Angeli, P. Febriana, and A. Rochmaniyah, “Pendampingan Digitalisasi Produk Ibu Rumah Tangga di Tanggulangin,” Abdi J. Pengabdi. dan Pemberdaya. Masy., vol. 6, no. 1, pp. 93–100, Mar. 2024, doi: 10.24036/abdi.v6i1.559.
H. Mukhibad, P. Y. Jayanto, I. Anisykurlillah, R. A. Budiantoro, and F. W. Rizkyana, “Pemberdayaan Pelaku UMKM Melalui Pendampingan Penentuan Harga Pokok Harga Jual Produk dan Pemasaran Digital,” Abdi J. Pengabdi. dan Pemberdaya. Masy., vol. 6, no. 2, pp. 355–361, Jun. 2024, doi: 10.24036/abdi.v6i2.797.
M. Mas’ud, S. Khoiriyah, M. Sofiyulloh, and S. A. Solikha, “Transforming Mebeler MSME Marketing in Ngempit Village Kraton Pasuruan through Digital Marketing Strategies,” Engagem. J. Pengabdian Kepada Masyarakat, 2023, [Online]. Available: http://engagement.fkdp.or.id/index.php/engagement/article/view/1574.
Zainarti, Nurwani, Nurbaiti, S. Aisyah, and D. Agustina, “Digital marketing dengan memanfaatkan social media dan e-commerce bagi komunitas UMKM wanita,” J. Inov. Has. Pengabdi. Masy., vol. 7, no. 2, pp. 343–362, Apr. 2024, doi: 10.33474/jipemas.v7i2.20873.
F. E. Kayode, M. T. Ajadi, and A. Y. Owolabi, “Social Media Efficacy on Athletes’ Training and Workout During Covid-19 Pandemic in Kwara State, Nigeria,” SPEKTA (Jurnal Pengabdian Kepada Masyakarat: Teknoloi dan Aplikasi). 2023, [Online]. Available: https://www.academia.edu/download/105290435/3552.pdf.
D. W. Wibowo, M. S. Khairy, M. A. Rizza, A. Fitriana, and P. A. Sari, “Waste management improvement with software application at Wringinsongo Village, Tumpang Regency, Malang,” Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang. pdfs.semanticscholar.org, 2024, [Online]. Available: https://pdfs.semanticscholar.org/6120/2ea1495386385bd973b80de7259ab347c63f.pdf.
H. Priyatman, S. D. Panjaitan, H. Hilda, E. Kusumawardhani, and L. S. A. Putra, “Developing community technology: A profile website for SDI Miftahus Sholihin,” Abdimas J. Pengabdi. Masy. Univ. Merdeka Malang, vol. 9, no. 1, pp. 89–102, Feb. 2024, doi: 10.26905/abdimas.v9i1.12323.
C. S. Bintara, “Digitalisasi desa melalui website profile sebagai media informasi bagi dusun,” J. Inov. Has. Pengabdi. Masy., vol. 7, no. 2, pp. 414–434, May 2024, doi: 10.33474/jipemas.v7i2.21707.
N. Coco, C. Colapinto, and V. Finotto, “Fostering digital literacy among small and micro‐enterprises: digital transformation as an open and guided innovation process,” R&D Manag., 2024, doi: 10.1111/radm.12645.
E. Kahveci, “Digital Transformation in SMEs: Enablers, Interconnections, and a Framework for Sustainable Competitive Advantage,” Adm. Sci., vol. 15, no. 3, p. 107, Mar. 2025, doi: 10.3390/admsci15030107.
Y. Setiawan, R. A. Setyo Prayoga, F. Nusyura, M. A. Ardiansyah, M. I. Khoirudin, and M. R. Syaputra, “Website profile development for digitalization of grass jelly based MSMEs,” Abdimas J. Pengabdi. Masy. Univ. Merdeka Malang, vol. 8, no. 3, pp. 367–377, Sep. 2023, doi: 10.26905/abdimas.v8i3.10650.
S. Suhardi and A. Nurazizah, “Penyuluhan Literasi Digital Melalui Sosialisasi Pada Anak-Anak Di Sdn 007 Muara Kaman,” Kumawula J. Pengabdi. Kpd. Masy., vol. 7, no. 1, p. 30, Apr. 2024, doi: 10.24198/kumawula.v7i1.49433.
H. Pasongli, W. S. Tonra, and D. Wahyudi, “Literacy and technology program to enhance the potential of the youth of Mira village through community empowerment,” Transform. Jurnal Pengabdian Masyarakat, 2024, [Online]. Available: https://journal.uinmataram.ac.id/index.php/transformasi/article/view/8236.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Mastuty Ayu Ningtyas, Yohanes Setiawan, Wachda Yuniar Rochmah, Riza Akhsani Setyo Prayoga, Muhammad Anjas Ardiansyah, Machfud Ichsan Khoirudin, Muhammad Rashid Syahputra, Yuniar Dwi Ardhani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with SPEKTA (Jurnal Pengabdian Kepada Masyarakat: Teknologi dan Aplikasi) agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
