Selective Disclosure: Exploring Web-Based Accountability Strategies of Charitable NPOs in Indonesia

Authors

  • Aprilia Beta Suandi Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Rahmi Asrimiyanti Universitas Gadjah Mada, Yogyakarta, Indonesia

DOI:

https://doi.org/10.12928/jreksa.v12i1.12965

Keywords:

web-based accountability, Non-Profit Organizations, charitable organizations, zakat institutions, financial dimension

Abstract

Technological advancements have transformed how organizations deliver accountability. This study investigates how Indonesian charitable Non-Profit Organizations (NPOs) utilize their websites for accountability. Analyzing 33 zakat institutions, the study focuses on five dimensions: accessibility, engagement, financial disclosure, operational disclosure, and governance, using 35 indicators. Applying Social Exchange Theory, the study reveals varied accountability levels, with higher levels in online-specific dimensions and selective sharing in traditional areas, especially financial disclosure, which may be influenced by concerns over misinterpretation and criticism. This implies that NPOs might prioritize information perceived as beneficial for reciprocal relationships, potentially leading to reluctance in full financial transparency. Despite government mandates to submit financial reports, many NPOs chose not to display this information on their websites, indicating a possible selective accountability approach. This study fills a gap in the literature on web-based accountability for charitable NPOs in emerging countries, particularly religious-based institutions, offering insights into their accountability practices and enriching the non-profit sector discourse.

Author Biography

Aprilia Beta Suandi, Universitas Gadjah Mada, Yogyakarta, Indonesia

References

Abidin, S., Saad, R. A. J., & Muhaiyuddin, N. M. M. (2014). Evaluating corporate reporting on the internet: The case of zakat institutions in Malaysia. Jurnal Pengurusan, 42.

Alexander, A., Pilonato, S., & Redigolo, G. (2023). Do institutional donors value social media activity and engagement? Empirical evidence on Italian non-profit grantees. British Accounting Review, 55(5). https://doi.org/10.1016/j.bar.2022.101169

Amelia, S. R., & Dewi, M. K. (2021). How a nonprofit organization delivers online accountability through social media. International Review on Public and Nonprofit Marketing, 18(3), 317–334. https://doi.org/10.1007/s12208-021-00274-7

Anderson, K. (2009). What NGO accountability means: And does not mean. In Source: The American Journal of International Law (Vol. 103, Issue 1). https://www.jstor.org/stable/20456745

BAZNAS Center of Strategic Studies. (2016). Indeks Zakat Nasional. www.baznas.go.id

Becker, A. (2018). An experimental study of voluntary nonprofit accountability and effects on public trust, reputation, perceived quality, and donation behavior. Nonprofit and Voluntary Sector Quarterly, 47(3), 562–582. https://doi.org/10.1177/0899764018756200

Bekkers, R. H. F. P. (2010). The benefits of accreditation for fundraising nonprofit organizations in the Netherlands. In M. K. Gugerty & A. Prakash (Eds.), Nonprofit Clubs: Voluntary Regulation of Nonprofit and Nongovernmental Organizations (pp. 253–279). Cambridge University Press. http://www.rug.nl/research/portal.

Bellucci, M., & Manetti, G. (2017). Facebook as a tool for supporting dialogic accounting? Evidence from large philanthropic foundations in the United States. Accounting, Auditing and Accountability Journal, 30(4), 874–905. https://doi.org/10.1108/AAAJ-07-2015-2122

Benito-Esteban, C. I., Elvira-Lorilla, T., Garcia-Rodriguez, I., & Romero-Merino, M. E. (2024). The complex relationship between the board and web transparency in nonprofit organizations. Voluntas, 35(1), 48–60. https://doi.org/10.1007/s11266-023-00566-y

Blau, P. M. (1964). Exchange and power in social life. University of Chicago.

Blouin, M. C., Lee, R. L., & Erickson, G. S. (2018). The impact of online financial disclosure and donations in nonprofits. Journal of Nonprofit and Public Sector Marketing, 30(3), 251–266. https://doi.org/10.1080/10495142.2018.1452819

Charities Aid Foundation. (2022). World Giving Index 2022: A global view of giving trends.

Chu, V., & Luke, B. (2023). NPO web-based accountability: How can we know if NPOs are doing good things? Nonprofit and Voluntary Sector Quarterly, 52(1), 75–105. https://doi.org/10.1177/08997640211062856

Clark, A. F., Maxwell, S. P., & Anestaki, A. (2016). Bach, Beethoven, and benefactors: Facebook engagement between symphonies and their stakeholders. International Journal of Nonprofit and Voluntary Sector Marketing, 21(2), 96–108. https://doi.org/10.1002/nvsm.1545

Connolly, C., & Kelly, M. (2020). Annual reporting by social enterprise organizations: “legitimacy surplus” or reporting deficit? Accounting, Auditing and Accountability Journal, 33(8), 1997–2025. https://doi.org/10.1108/AAAJ-01-2019-3828

Cooley, A. (2020). Predictors of online accountability practices in US hospitals: An exploratory investigation. International Journal of Health Planning and Management, 35(1), e178–e195. https://doi.org/10.1002/hpm.2958

Dainelli, F., Manetti, G., & Sibilio, B. (2013). Web-based accountability practices in non-profit organizations: The case of national museums. Voluntas, 24(3), 649–665. https://doi.org/10.1007/s11266-012-9278-9

Dang, C. T., Burger, R., & Owens, T. (2021). Do better-performing nongovernmental organizations report more accurately? Evidence from financial accounts in Uganda. Economic Development and Cultural Change, 69(2), 789-828.

Darmadi, S. (2013). Corporate governance disclosure in the annual report: An exploratory study on Indonesian Islamic banks. Humanomics, 29(1), 4–23. https://doi.org/10.1108/08288661311299295

De Andrés-Alonso, P., Cruz, N. M., & Romero-Merino, M. E. (2006). The governance of nonprofit organizations: Empirical evidence from nongovernmental development organizations in Spain. Nonprofit and Voluntary Sector Quarterly, 35(4), 588–604. https://doi.org/10.1177/0899764006289765

Dhanani, A., & Connolly, C. (2012). Discharging not-for-profit accountability: UK charities and public discourse. Accounting, Auditing and Accountability Journal, 25(7), 1140–1169. https://doi.org/10.1108/09513571211263220

Dhanani, A., & Connolly, C. (2015). Non-governmental organizational accountability: Talking the talk and walking the walk? Journal of Business Ethics, 129(3), 613–637. https://doi.org/10.1007/s10551-014-2172-1

Dumont, G. E. (2013a). Nonprofit virtual accountability: An index and its application. Nonprofit and Voluntary Sector Quarterly, 42(5), 1049–1067. https://doi.org/10.1177/0899764013481285

Dumont, G. E. (2013b). Transparency or accountability? The purpose of online technologies for nonprofits. International Review of Public Administration, 18(3), 7–29. https://doi.org/10.1080/12294659.2013.10805261

Ebrahim, A. (2003). Accountability in practice: Mechanisms for NGOs. World Development, 31(5), 813–829. https://doi.org/10.1016/S0305-750X(03)00014-7

Ebrahim, A., Battilana, J., & Mair, J. (2014). The governance of social enterprises: Mission drift and accountability challenges in hybrid organizations. In Research in Organizational Behavior (Vol. 34, pp. 81–100). JAI Press. https://doi.org/10.1016/j.riob.2014.09.001

Erdogan, B., Sparrowe, R. T., Liden, R. C., & Dunegan, K. J. (2004). Implications of organizational exchanges for accountability theory. Human Resource Management Review, 14(1), 19–45. https://doi.org/10.1016/j.hrmr.2004.02.002

Farwell, M. M., Shier, M. L., & Handy, F. (2019). Explaining trust in Canadian charities: the influence of public perceptions of accountability, transparency, familiarity and institutional trust. Voluntas, 30(4), 768–782. https://doi.org/10.1007/s11266-018-00046-8

Ferreira, A., Bandeira, A. M., Santos, C., Ferreira, I., Tomé, B., Costa, A. J., Joaquim, C., Góis, C., Curi, D., Meira, D., Azevedo, G., Inácio, H., Jesus, M., Teixeira, M. G., Monteiro, P., Duarte, R., & Marques, R. P. (2022). Can online transparency improve accountability? The case of Portuguese private social solidarity institutions. Sustainability (Switzerland), 14(3). https://doi.org/10.3390/su14031632

Gallemard, J. (2020, May 26). Dynamic FAQ: Definition, benefits, use cases. https://blog.smart-tribune.com/en/dynamic-faq

Harsh, M., Mbatia, P., & Shrum, W. (2010). Accountability and inaction: NGOs and resource lodging in development. Development and Change, 41(2), 253–278.

Hoffman, W. M., Neill, J. D., & Stovall, O. S. (2008). An investigation of ethics officer independence. Journal of Business Ethics, 78(1–2), 87–95. https://doi.org/10.1007/s10551-006-9312-1

Hyndman, N. (2020). UK charities and the pandemic: navigating the perfect storm. Journal of Accounting and Organizational Change, 16(4), 587–592. https://doi.org/10.1108/JAOC-08-2020-0114

Ikhwandha, M. F., & Hudayati, A. (2019). The influence of accountability, transparency, affective and cognitive trust toward the interest in paying zakat. Jurnal Akuntansi dan Auditing Indonesia, 39-51.

Jayasinghe, K., & Soobaroyen, T. (2009). Religious “spirit” and peoples’ perceptions of accountability in Hindu and Buddhist religious organizations. Accounting, Auditing & Accountability Journal, 22(7), 997–1028. https://doi.org/10.1108/09513570910987358

Kang, S., & Norton, H. E. (2004). Nonprofit organizations’ use of the World Wide Web: Are they sufficiently fulfilling organizational goals? Public Relations Review, 30(3), 279–284. https://doi.org/10.1016/j.pubrev.2004.04.002

Konovsky, M. A., & Pugh, S. D. (1994). Citizenship behavior and social exchange. In Academy of Management Journal (Vol. 37, Issue 3).

Konstantinou, I., & Jones, K. (2022). Investigating Gen Z attitudes to charitable giving and donation behaviour: Social media, peers and authenticity. Journal of Philanthropy and Marketing, 27(3).

Kracauer, S. (1952). The challenge of qualitative content analysis. Special Issue on International Communications Research, 16(4), 631–642.

Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage Publication.

Lai, P. H., Chuang, S. T., Zhang, M. C., & Nepal, S. K. (2020). The non-profit sharing economy from a social exchange theory perspective: A case from world wide opportunities on organic farms in Taiwan. Journal of Sustainable Tourism, 28(12), 1970–1987. https://doi.org/10.1080/09669582.2020.1778709

Lee, R. L., & Joseph, R. C. (2013). An examination of web disclosure and organizational transparency. Computers in Human Behavior, 29(6), 2218–2224. https://doi.org/10.1016/j.chb.2013.05.017

Lord, B. R. (2017, September). Accountability of charities on websites. Meditari Accountancy Research Conference 2017.

Lovari, A., & Valentini, C. (2020). Public sector communication and social media: Opportunities and limit of current policies, activities, and practices. In V. Luoma-aho & M.-J. Canel (Eds.), The handbook of public sector communication (pp. 315–328). Wiley.

Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication, 17(3), 337–353. https://doi.org/10.1111/j.1083-6101.2012.01576.x

Mardian, S., Nur, M., & Ahnaf, A. (2024). Revealing the meaning of mosque “cash balance”: A phenomenological approach. Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit, 11(1), 1-14.

Masruki, R., Khairulannuar, H. H., Dhar, B. K., Hilmi Khairulannuar, H., & Kumar Dhar, B. (2020). Shariah accountability practice of Malaysian foreign-owned Islamic banks and Bahrain Islamic banks. International Journal of Advanced Science and Technology, 29(4), 5768–5782. https://doi.org/10.13140/RG.2.2.29818.93123

Masruki, R., Hussainey, K., & Aly, D. (2022). Stakeholder expectations of the accountability of Malaysian State Islamic Religious Councils (SIRCS): to whom and for what? Journal of Islamic Accounting and Business Research, 13(5), 760-777.

Meltwater. (2023). Digital 2023: Global overview report.

Meyer, M., Millner, R., Pennerstorfer, A., & Vandor, P. (2021). Partnership in times of COVID-19: Government and civil society in Austria. Nonprofit Policy Forum, 12(1), 65–92. https://doi.org/10.1515/npf-2020-0052

Nguyen, L., Szkudlarek, B., & Seymour, R. G. (2015). Social impact measurement in social enterprises: An interdependence perspective. Canadian Journal of Administrative Sciences, 32(4), 224–237. https://doi.org/10.1002/cjas.1359

Nguyen, M., Alshamari, A., & Wills, D. (2024). Stakeholder engagement and nonprofit organizations’ (NPOs) accountability: a social media-based study of the Australian 2019/2020 bushfire crisis. Meditari Accountancy Research. https://doi.org/10.1108/MEDAR-09-2023-2158

Pärl, Ü., Paemurru, E., Paemurru, K., & Kivisoo, H. (2022). Dialogical turn of accounting and accountability integrated reporting in non-profit and public-sector organisations. Journal of Public Budgeting, Accounting and Financial Management, 34(1), 27–51. https://doi.org/10.1108/JPBAFM-11-2019-0178

Pina, V., Torres, L., & Royo, S. (2010). Is e-government leading to more accountable and transparent local governments? An overall view. In Financial Accountability & Management (Vol. 26, Issue 1).

Plaisance, G. (2023). Accountability in French non-profit organizations: between paradox and complexity. Journal of Applied Accounting Research. https://doi.org/10.1108/JAAR-01-2023-0006

Rifan, A. A., & Wahyudi, R. (2023). The role of micro waqf bank in supporting MSMEs through productive waqf. Jurnal REKSA: Rekayasa Keuangan, Syariah Dan Audit, 10(1), 46-56.

Rossi, G., Leardini, C., & Landi, S. (2020). The more you know, the more you give: Influence of online disclosure on European community foundations’ donations. Nonprofit Management and Leadership, 31(1), 81–101. https://doi.org/10.1002/nml.21412

Saqib, Z., Fournier, V., & Lightfoot, G. (2017). Comparative study of the non-profit sectors of Pakistan and India. The China Nonprofit Review, 9(1), 108–133.

Saxton, G. D., & Guo, C. (2011). Accountability online: Understanding the web-based accountability practices of nonprofit organizations. Nonprofit and Voluntary Sector Quarterly, 40(2), 270–295. https://doi.org/10.1177/0899764009341086

Sillah, A., Nukpezah, J. A., & Kamau, F. (2020). Web-based accountability among United Way of Texas chapters. Public Organization Review, 20(4), 771–787. https://doi.org/10.1007/s11115-020-00470-9

Slatten, L. A. D., Guidry Hollier, B. N., Stevens, D. P., Austin, W., & Carson, P. P. (2016). Web-based accountability in the nonprofit sector: A closer look at arts, culture, and humanities organizations. Journal of Arts Management Law and Society, 46(5), 213–230. https://doi.org/10.1080/10632921.2016.1211048

Stevens, D. P., Hollier, B. N. G., & Slatten, L. A. D. (2018). Web-based accountability for nonprofits: Environmental quality protection and beautification category. Journal of Leadership, Accountability, and Ethics, 15(4), 41–54.

Stötzer, S., Martin, S., & Broidl, C. (2023). Using certifications to signal trustworthiness and reduce the perceived risk of donors–an exploratory investigation into the impact of charity labels. Journal of Nonprofit and Public Sector Marketing, 35(3), 265–289. https://doi.org/10.1080/10495142.2021.1954131

Tremblay-Boire, J., & Prakash, A. (2015). Accountability.org: Online disclosures by U.S. Nonprofits. Voluntas, 26(2), 693–719. https://doi.org/10.1007/s11266-014-9452-3

Uygur, S. A., & Napier, C. (2023). Impact of the global pandemic on online accountability practices in INGOs. Journal of Accounting in Emerging Economies, 13(4), 736–759. https://doi.org/10.1108/JAEE-08-2021-0272

Windzio, M. (2018). Social exchange and integration into visits-at-home networks: Effects of third-party intervention and residential segregation on boundary-crossing. Rationality and Society, 30(4), 491–513. https://doi.org/10.1177/1043463118770155

Yasmin, S., Haniffa, R., & Hudaib, M. (2014). Communicated accountability by faith-based charity organisations. Journal of Business Ethics, 122(1), 103–123. https://doi.org/10.1007/s10551-013-1759-2

Zainon, S., Atan, R., & Wah, Y. B. (2014). An empirical study on the determinants of information disclosure of Malaysian non-profit organizations. Asian Review of Accounting, 22(1), 35–55. https://doi.org/10.1108/ARA-04-2013-0026

Downloads

Published

2025-03-31

How to Cite

Suandi, A. B., & Asrimiyanti, R. (2025). Selective Disclosure: Exploring Web-Based Accountability Strategies of Charitable NPOs in Indonesia. Jurnal REKSA: Rekayasa Keuangan, Syariah Dan Audit, 12(1), 1–18. https://doi.org/10.12928/jreksa.v12i1.12965

Issue

Section

Articles