Semiotics analysis on “Samsung x BTS: Galaxy for the Planet” Advertisement
DOI:
https://doi.org/10.12928/commicast.v4i1.6312Keywords:
Global Warming , Semiotics Analysis , Advertisement , Samsung X BTSAbstract
This paper aim to analyze the message from the Samsung x BTS Ads: Galaxy for the planet. Global warming is a form of ecosystem imbalance on earth due to increasing the average temperature of the atmosphere, sea, and land on earth. Samsung and BTS works together in this Ads to show some concern about environment. This research uses descriptive qualitative type. The qualitative descriptive method is a research method based on the post-positivism philosophy. Therefore, researchers have analyzed objects and examined each icon, indexical, and symbol to be observed with three aspects of Pierce's Object theory. According to Pierce, semiotics is a science that discusses signs and the production of their meanings. At this stage, the researcher will discuss the results and research data regarding the problems described, namely the Semiotic Analysis of Samsung x BTS: Galaxy for the Planet advertisements. This advertisement has meaning and message to change people's mindset towards the earth to be more concerned about the environment. This ad also displays symbols and signs. As an electronic brand, Samsung pays more attention to the surrounding environment by using recycled material to minimize environmental impact and carefully chooses its brand ambassador to add value to its ads.
References
Adeniji, J. B., & Olalere, S. A. (2019). Semiotic Storytelling in Advertising: An Analysis of Four Indomie Noodles Advertisements. New Media and Mass Communication, 3267(2004).
Ahmad, A. H., Idris, I., Mason, C., & Chow, S. K. (2019). The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers. International Journal of Financial Research, 10(5). https://doi.org/10.5430/ijfr.v10n5p54
Al-Ghussain, L. (2019). Global warming: review on driving forces and mitigation. In Environmental Progress and Sustainable Energy (Vol. 38, Issue 1). https://doi.org/10.1002/ep.13041
Andrianto, N. (2018). Pesan Kreatif Iklan Televisi Dalam Bulan Ramadan: Analisis Semiotika Iklan Bahagianya adalah Bahagiaku. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 2(1), 17–31. https://doi.org/10.25139/jsk.v2i1.336
Angerer, V., Sabia, E., König von Borstel, U., & Gauly, M. (2021). Environmental and biodiversity effects of different beef production systems. Journal of Environmental Management, 289. https://doi.org/10.1016/j.jenvman.2021.112523
Atmaja, K. (2021). The analysis of semiotics in “the main character of Raya and the Last Dragon film.” Lingua: Jurnal Ilmiah, 17(2), 45–64.
Bord, R. J., Fisher, A., & O’Connor, R. E. (1999). Public perceptions of global warming: United States and international perspectives. Climate Research, 11(1). https://doi.org/10.3354/cr011075
Budiman, S. (2021). The effect of social media on brand image and brand loyalty in generation Y. The Journal of Asian Finance, Economics and …. https://www.koreascience.or.kr/article/JAKO202106438543818.page
Cahyaningrum, S. D. (2018). Studi Uses And Gratification Tentang Budaya Populer Korea Pada Komunitas BTS Army Indonesia Amino. Al-Misbah (Jurnal Islamic Studies), 6(2). https://doi.org/10.26555/al-misbah.v6i2.2663
Chandler, D. (2007). Semiotics: The Basics second edition. In Routledge.
Danesi, M. (2021). Analyzing Cultures: An Introduction and Handbook. In Analyzing Cultures: An Introduction and Handbook. https://doi.org/10.2979/analyzingculturesani
Dweich, Z. A., Muwafaq Al Ghabra, I. M., & Al-Bahrani, R. H. (2022). Cartoons: Themes and lessons: A semiotic analysis. Journal of Language and Linguistic Studies, 18(S2), 966–981.
Ellen, E., & Yoedtadi, M. G. (2022). Pengaruh Iklan BTS Selalu Ada Selalu Bisa terhadap Minat Pemakaian Aplikasi Tokopedia pada Mahasiswa Universitas Tarumanagara. Kiwari, 1(1). https://doi.org/10.24912/ki.v1i1.15542
Entman, R. (2015). Mass Media, Representations in. In International Encyclopedia of the Social & Behavioral Sciences: Second Edition. https://doi.org/10.1016/B978-0-08-097086-8.95043-8
Fabianti, R. H., & Putra, F. D. (2021). An analysis of feminism in the movie “The Hunting Ground” reviewed from the semiotics of John Viske. Commicast, 2(2), 130–132. https://doi.org/10.12928/commicast.v
Faizan, M. (2019). The role of semiotics in advertising: communicative approach. Language in India, 19(2), 135–142.
Hairiah, K. (2013). PERUBAHAN IKLIM GLOBAL: Penyebab dan dampaknya terhadap lingkungan dan kehidupan.
Hébert, L. (2019). An introduction to applied semiotics: Tools for text and image analysis. In An Introduction to Applied Semiotics: Tools for Text and Image Analysis. https://doi.org/10.4324/9780429329807
Huss, E., Yosef, K. B., & Zaccai, M. (2017). The Meaning of Flowers: A Cultural and Perceptual Exploration of Ornamental Flowers. The Open Psychology Journal, 10(1), 140–153. https://doi.org/10.2174/1874350101710010140
Ibrahim, I., & Sulaiman, S. (2020). Semiotic Communication: An Approach Of Understanding A Meaning In Communication. International Journal of Media and Communication Research (IJMCR), 1(1), 22–31.
Idawati, I., Frandika, E., & Fahrudin, S. (2021). Semiotika pierce dalam rahasia cinta dan resonansi indonesia karya ahmadun yosi herfanda. Jurnal pesona, 7(2). https://doi.org/10.52657/jp.v7i2.1500
Jan, M. (2009). Globalization of media: Key issues and dimensions. European Journal of Scientific Research, 29(1).
Jati Kusuma, M. I. (2019). Messages of parents affection for children in the movie bulan terbelah di langit amerika. International Journal of Communication and Society, 1(2), 89–96. https://doi.org/10.31763/ijcs.v1i2.47
Jones, J. P. (2003). Advertising and Promotion. In Encyclopedia of International Media and Communications. https://doi.org/10.1016/B0-12-387670-2/00002-9
Ju, H. (2018). The Korean Wave and Korean Dramas. In Oxford Research Encyclopedia of Communication. https://doi.org/10.1093/acrefore/9780190228613.013.715
Kaufman, G. (2022). BTS Pay Homage to Bob Dylan in Samsung ‘Galaxy For the Planet’ Ad. Billboard.
Kealy, T. (2020). Evaluating sustainable development and corporate social responsibility projects: An ethnographic approach. In Evaluating Sustainable Development and Corporate Social Responsibility Projects: An Ethnographic Approach. https://doi.org/10.1007/978-3-030-38673-3
Kim, J.-E., Lloyd, S., Adebeshin, K., & Kang, J.-Y. M. (2019). Decoding fashion advertising symbolism in masstige and luxury brands. Journal of Fashion Marketing and Management: An International Journal, 23(2), 277–295.
Kurane, I. (2010). The Effect of Global Warming on Infectious Diseases. In Osong Public Health and Research Perspectives (Vol. 1, Issue 1). https://doi.org/10.1016/j.phrp.2010.12.004
Lawes, R. (2020). Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits. In Using Semiotics in Marketing.
Leu, B. (2021). Dampak pemanasan global dan upaya pengen-daliannya melalui pendidikan lingkungan hidup dan pendidikan islam. AT-TADBIR: Jurnal Manajemen Pendidikan Islam, 1(2), 1–15.
Lexy J. Moleong, D. M. A. (2019). Moleong, Lexi J, 2014. ” Metodologi Penelitian Kualitatif Edisi Revisi”. Bandung : Remaja Rosdakarya. In PT. Remaja Rosda Karya (Vol. 4, Issue 2).
Mahatmavidya, P. A., & Yasa, N. N. K. (2020). Advertising value of instagram stories and the effect on millennial’s attitude. Russian Journal of Agricultural and Socio-Economic Sciences, 3(99). https://doi.org/10.18551/rjoas.2020-03.04
Mistry, I. (2021). A dissertation on Hully Waves (Korean wave) effect on celebrity endorsements.
Mochamad Fauzie. (2020). Raden Saleh’s Resistance to Colonialism in the Painting “Between Life and Death” (1848). IICACS : International and Interdisciplinary Conference on Arts Creation and Studies, 3. https://doi.org/10.33153/iicacs.v3i1.43
Newsroom, S. (2022a). Galaxy’s Purposeful Innovation With Discarded Fishing Nets. Samsung.
Newsroom, S. (2022b). Samsung Repurposes Discarded Fishing Nets for New Galaxy Devices. Samsung.
Nunes, F., Vaccaro, G. L. R., & Antunes, J. A. V. (2017). The development of the Hyundai Production System: The historical evolution. In Journal of Manufacturing Systems (Vol. 43). https://doi.org/10.1016/j.jmsy.2017.02.003
Olbrich, R., Bormann, P. M., & ... (2019). Analyzing the Click Path Of Affiliate-Marketing Campaigns: Interacting Effects of Affiliates’ Design Parameters With Merchants’ Search-Engine Advertising. … of Advertising …. http://www.journalofadvertisingresearch.com/content/59/3/342.short
Pah, T., & Darmastuti, R. (2019). Analisis semiotika john fiske dalam tayangan lentera indonesia episode membina potensi para penerus bangsa di kepulauan sula. Communicare : Journal of Communication Studies, 6(1). https://doi.org/10.37535/101006120191
Pan, Y., Ge, X., Fang, C., & Fan, Y. (2020). A Systematic Literature Review of Android Malware Detection Using Static Analysis. IEEE Access, 8. https://doi.org/10.1109/ACCESS.2020.3002842
Patti, C. H., Hartley, S. W., Dessel, M. M. van, & ... (2017). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing …. https://doi.org/10.1080/13527266.2015.1027251
Piccialli, S. (2021). Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making. Asia Marketing Journal, 22(4), 9.
Pratama, R., & Parinduri, L. (2019). Penaggulangan pemanasan global. Buletin Utama Teknik, 15(1), 91–95.
Rahmah, U. S., Sujinah, S., & Affandy, A. N. (2020). Analisis Semiotika Pierce pada Pertunjukan Tari Dhânggâ Madura. Jurnal Sosial Humaniora, 13(2), 203. https://doi.org/10.12962/j24433527.v13i2.7891
Reddy, L. S., P V, R., Sabnis, S., Ganatra, V., Shastry, K., Elviona, A., Sin, L. G., Chee, Y. N., Kee, D. M. H., Kerof, C. A. P., Qianya, W., & Jiaze, W. (2021). Advertising Strategies of Hyundai Motors In Indian Market. International Journal of Accounting & Finance in Asia Pasific, 4(1). https://doi.org/10.32535/ijafap.v4i1.1037
Rizki, M. S., Ratnamulyani, I. A., & Kusumadinata, A. A. (2020). Perilaku Positif Pada Komunikasi Antarpribadi Dalam Tayangan Web Series Janji (Analisis Semiotika Charles Sanders Pierce). Jurnal Komunikatio, 6(2), 59–64. https://doi.org/10.30997/jk.v6i2.3023
Sakinah, Alfiqri, H. (2020). Analysis of Icons, Indexes, and Symbols in Youtube Advertisement of Wardah Perfect Bright Creamy Foam Facial Wash. Apollo Project, 9(1).
Sakinah, R. M. N., Alfiqri, J., & Hanifa, L. N. (2020). Analysis of icons, indexes, and symbols in youtube advertisement of wardah perfect bright creany foam facial wash. Apollo Project, 9(1), 1–18.
Santoso, S. D. B. (2019). Analisis Semiotika tentang representasi kekerasan pada film Jigsaw. Digital Library. http://digilib.uinsby.ac.id/id/eprint/34202
Septiawan, D. B., Harini, C., & ... (2020). The effect of Instagram and celebrity endorser advertising on purchase decisions with buying interest as variable intervening “(Study at Radio Store Semarang).” Journal of Management. http://jurnal.unpand.ac.id/index.php/MS/article/view/1699
Sidik, A. (2018). Analisis Iklan Produk Shampoo Pantene Menggunakan Teori Semiotika Peirce. Technologia, 9(4), 201–208.
Snyder, J. (2005). Audio description: The visual made verbal. International Congress Series. https://doi.org/10.1016/j.ics.2005.05.215
Sugiyono. (2017). metode kuantitatif, kualitatif. In alfabeta.
Susetya, K. D. A., & Nurhayati, I. K. (2020). Multimodal Analysis of Photos in @Sandiuno Instagram Account Before and After the 2019 Presidential Election. Nyimak: Journal of Communication, 4(2). https://doi.org/10.31000/nyimak.v4i2.2341
Sya’dian, T. (2015). Analisis Semiotika Pada Film Laskar Pelangi. PROPORSI : Jurnal Desain, Multimedia Dan Industri Kreatif, 1(1), 51. https://doi.org/10.22303/proporsi.1.1.2015.51-63
Wakslak, C. J., Smith, P. K., & Han, A. (2014). Using abstract language signals power. Journal of Personality and Social Psychology, 107(1). https://doi.org/10.1037/a0036626
Warren, C., Barsky, A., & Mcgraw, A. P. (2018). Humor, Comedy, and Consumer Behavior. Journal of Consumer Research. https://doi.org/10.1093/jcr/ucy015
Wijaya, J. A., & Firmanto, A. D. (2021). Representasi gender pada film tilik menurut studi semiotik roland barthes. Interaksi: Jurnal Ilmu Komunikasi, 10(2). https://doi.org/10.14710/interaksi.10.2.166-176
Zhang, X., & Sheng, J. (2017). A Peircean semiotic interpretation of a social sign. Annals of Tourism Research, 64(135), 163–173. https://doi.org/10.1016/j.annals.2017.04.002
Zowisło, M. (2019). From the volume Editor: Some remarks on sport from its historical-cultural horizon. Studies in Sport Humanities, 25. https://doi.org/10.5604/01.3001.0013.7838
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Anisa Viyata Suci Vidiyawati, Arif Ardy Wibowo | SINTA ID: 6679378
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read Commicast's Posting Your Article Policy at http://journal2.uad.ac.id/index.php/commicast/about/editorialPolicies#custom-5
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with Commicast agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.Â
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
Commicast use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
Open Data Commons Public Domain Dedication and Licence, http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.
Open Data and Software Publishing and Sharing
The journal strives to maximize the replicability of the research published in it. Authors are thus required to share all data, code or protocols underlying the research reported in their articles. Exceptions are permitted but have to be justified in a written public statement accompanying the article.
Datasets and software should be deposited and permanently archived inappropriate, trusted, general, or domain-specific repositories (please consult http://service.re3data.org and/or software repositories such as GitHub, GitLab, Bioinformatics.org, or equivalent). The associated persistent identifiers (e.g. DOI, or others) of the dataset(s) must be included in the data or software resources section of the article. Reference(s) to datasets and software should also be included in the reference list of the article with DOIs (where available). Where no domain-specific data repository exists, authors should deposit their datasets in a general repository such as ZENODO, Dryad, Dataverse, or others.
Small data may also be published as data files or packages supplementary to a research article, however, the authors should prefer in all cases a deposition in data repositories.