PERAN FINTECH (FINANCIAL TECHNOLOGY) DALAM MENINGKATKAN DAYA SAING PRODUK DI UKM INDUSTRI ALAS KAKI CIBADUYUT KOTA BANDUNG

Authors

  • Yuyun Yuniarti Universitas Pasundan
  • Erti Dinihayati Universitas Pasundan

DOI:

https://doi.org/10.12928/j.reksa.v6i2.1457

Keywords:

Financial Technology, Product Competitiveness

Abstract

Footwear business activities in Cibaduyut, Bandung City are supported by various factors, such as entrepreneurial spirit, facilities, marketing, raw material procurement and capital procurement. This research is a qualitative research with data analysis through triangulation. The purpose of this study is mainly to find out the role of Fintech as one of the financial institutions that support in the field of business capital, especially micro-businesses such as Cibaduyut footwear, one of SME in Bandung City. The results of the study show that the Cibaduyut footwear industry is greatly helped by the existence of this Fintech although in the implementation still faces several obstacles, especially those concerning the knowledge and facilities to support these activities.

References

Ardela, Fransiska. (2017). Perkembangan Fintech di Indonesia. (https://www.finansialku. com/perkembanga n-fintech-di-indonesia/ , diakses 13 Juli 2018)
Hsueh, S. C., Kuo C. H. (2017). Effective Matching for P2P Lending by Mining Strong Association Rules. Proceedings of the 3rd International Conference on Industrial and Business Engineering p 30-33.
Musa Hubeis, Mukhamad Najib (2013). Manajemen Strategik Dalam Pengembangan Daya Saing Organisasi Penerbit Elex Media Komputindo
Peraturan Menteri Perindustrian Nomor 123/M-IND/PER/110/2010 tentang rogram Revitalisasi dan pertumbuhan industri alas kaki.
Sub Unit Pengembangan Industri Kecil Menengah Persepatuan Cibaduyut. Dinas Perindustrian dan Perdagangan Provinsi Jawa Barat.
Undang-Undang Nomor 20 Tahun 2008 tentang UMKM

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Published

2019-08-30

Issue

Vol. 6 No. 2 (2019)

Section

Articles

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