LEGALITAS MEREK DAGANG DAN KEMITRAAN USAHA PADA UNIT PERDAGANGAN BUMDES NIAGARA
DOI:
https://doi.org/10.12928/j.reksa.v6i2.1456Keywords:
Legalize Brand, Business PartnershipsAbstract
Law Number 20 of 2016 in Indonesia regulates brands and geographical indications (hereinafter referred to as Trademark Law). For businesses, making an effort to legalize the brand of the products/services they sell is important, even though in reality, many business actors do not understand this. This study aims to find out, analyze and provide insight into knowledge and understanding of businesses about the importance of a product being given a trademark and legally legalized through trademark registration to the state. Other than that, the other purpose of this research is to provide business partners with an understanding of business partnerships. The research method uses case studies with the consideration that the focus of the research is on contemporary (present) phenomena in the context of real life. The results showed that the business actors did not understand the rules relating to trademark design and procedures for trademark registration and did not understand the business contract with business partners. Therefore, in order to help solve the problems faced by business actors, the community service activities are carried out in stages, namely: provide counseling on regulations and laws related to trademark and assistance in the procedure for trademark registration, as well as assistance in making business contracts with business partners.
References
https://prolegal.id/2018/06/26/mendaftarkan-merek-atau-brand-usaha-anda/
Endang Purwaningsih Nelly Ulfah Anisa Riza Nurul Fajri Chikmawati, & Fakultas. (n.d.). Kesadaran Hukum Terhadap Kepemilikan Merek Terdaftar Pada Pengrajin Batik Pekalongan Jawa Tengah
Mohammad Jafar Hafsah, 2000, Kemitraan Usaha, Konsepsi dan Strategi, Pustaka Sinar Harapan, Jakarta.
Mudjia Rahardjo, 2017, Studi kasus Dalam Penelitian Kualitatif : Konsep dan Prosedurnya, UIN Maulana Malik Ibrahim Malang, Program Pasca Sarjana.
Munir Fuady, 2012, Pengantar Hukum Bisnis Menata Bisnis Modern di Era Global, Bandung: Citra Aditya Bakti.
PKDSP. (2007). Buku Panduan Pendirian dan Pengelolaan Badan Usaha Milik Desa (BUMDes). Buku Panduan Pendirian Pengelolaan Badan Usaha Milik Desa (BUMDES), 1–46.
Robert K Yin, 2015, Studi Kasus : Desain dan Metode, Penerjemah : M. Djauzi Mudzakir, Ed I, Cet XIV, Jakarta : Rajawali Pers.
Sugiyono, 2017, Metode Penelitian Kuantitatif, Kualitatif dan RD, Cet XXV, Bandung: Alfabeta
Sukmadewi, Y. D. (2018). KAJIAN LEGALITAS DAN MANAJEMEN MEREK PADA UMKM MUNAKU SULAM PITA SEMARANG. LAW REFORM, 14(2), 275. https://doi. org/10.14710/lr.v14i2.20874
www.hukumonline.com/pusatdata. (2016), 1–56.
Downloads
Published
Issue
Section
License
- Authors retain copyright and grant the JURNAL REKSA right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in JURNAL REKSA.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in JURNAL REKSA.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
