ANALISIS KEUNGGULAN KOMPETITIF INDUSTRI JUAL BELI BESI BEKAS PADA UD. MULTI BAJA KUIN CERUCUK BANJARMASIN

Authors

  • Akhmad Supriyanto Universitas Lambung Mangkurat
  • Widyarfendhi Widyarfendhi Universitas Lambung Mangkurat
  • Ilyas Salafuddin Universitas Lambung Mangkurat

DOI:

https://doi.org/10.12928/j.reksa.v6i2.1424

Keywords:

Value Chains, Key Success Factors (KSFs), Competitive Advantage

Abstract

This research aims to identify the effect of key success factors (KSFs) of scrap metal buying-selling industry in Kuin Cerucuk Village Banjarmasin and value chain activities to the competitive advantage of UD. Multi Baja.

The population in this study are the UD. Multi Baja Kuin Cerucuk Village Banjarmasin. The sampling technique used is the census method which means that all members of the population are used as samples. The secondary and primary data analyzed are company profiles, value chain, industry analysis and competitive advantage.

The results shows that the company value chain activities is the source of competitive advantage which contained in the activities of the company such as, logistics activities cost drivers, operations, company infrastructure, marketing and sales. The key success factors (KSFs) of the industry consist of: economies of scale in the form of product attributes, distribution channels and working capital capabilities are influencing the competitive advantage of the industry. While human resources and technology have moderate influence. This competitive advantage is obtained from the implementation of a low cost strategy and integrated differentiation.

References

Cahyani, Utari Evy. 2010. Analisis Rantai Nilai dan Determinan Keunggulan Kompetitif Agribisnis Ayam Ras Pedaging di Kabupaten Bogor. Tesis. S2 Manajemen dan Bisnis Institut Pertanian Bogor.
Colgate, Mark. 1998. Creating Sustainable Competitive Advantage Through Marketing Information System Technology: A Triangulation Methodology Within The Banking Industry. International Journal of Bank Marketing. Vol. 16/2.
Dirgantoro, Crown. 2002. Strategi Bersaing dalam Bisnis. Buku kedua. Erlangga. Jakarta.
Ghozali, Imam. 2005. Analisis Data dengan Menggunakan SPSS. Semarang: UNDIP Press.
Grant, Robert. 1997. Analisis Strategi Kontemporer. Edisi 2. Erlangga. Jakarta.
Hitt, Michael. 2001. Manajemen Strategis Daya Saing & Globalisasi. Buku 1. Salemba Empat. Jakarta
---------------- 1996. Manajemen Strategis Menyongsong Era Persaingan Dan Globalisasi. Erlangga. Jakarta.
Maisaroh, Siti. 2007. Peningkatan Daya Saing Melalui Konsep Value Chain dan Kemitraan. Jurnal FE Universitas PGRI Jogjakarta. Volume 1.
Mutiara, Christina. 2008. Analisis Keunggulan Bersaing Kopi Arabika Gayo Organik di Indonesia. Tesis. S2 Manajemen Universitas Terbuka UPBJJ Medan.
Porter, Michael. 1980. Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Press. New York
------------------- 1985. Competitive Advantage. The Free Press. New York.
-------------------1993. Keunggulan Bersaing, Menciptakan dan Mempertahankan Kinerja Unggul. Erlangga. Jakarta.
------------------- 1997. Strategi Bersaing, Teknik Menganalisis Industri dan Pesaing. Alih Bahasa, Agus Maulana. Erlangga. Jakarta.
Robinson, Pearce. 2008. Manajemen Strategis Formulasi, Implementasi, dan Pengendalian. Salemba Empat. Jakarta.
----------------------- 1997. Manajemen Strategik. Binarupa Aksara. Jakarta.
Hurley, Robert. 1998. Innovation, Market Orientation and Organizational Learning: An Integration and Emperical Examination. Journal of Marketing. Vol. 62, p. 42-54.
Santoso, Singgih. 2000. Analisis Data dengan Menggunakan SPSS 10.00. Jakarta: PT Elex Media Komputindo.
Srivastava, Paul. 1994. Strategic Management: Concept and Practices. Ohio: South-Western Publishing Co.
Stabell, Charles. 1998. Configuring Value For Competitive Advantage: On Chains, Shops, and Networks. Strategic Management Journal, Vol. 19, 413–437.
Sugiyono. 2009. Metode Penelitian Bisnis. Alfabeta. Bandung.

Downloads

Published

2019-08-30

Issue

Vol. 6 No. 2 (2019)

Section

Articles

License

Authors who publish with JURNAL REKSA agree to the following terms:
  1. Authors retain copyright and grant the JURNAL REKSA right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in JURNAL REKSA.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in JURNAL REKSA.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).