Improving the production quality, promotion and sales of rempeyek initomas in Covid-19 era
DOI:
https://doi.org/10.12928/jpm.v6i3.5240Keywords:
Production Quality, Initomas Rempeyek, Social Media, Sales ManagementAbstract
"Peyek Initomas," as a micro, small and medium enterprise (UMKM) in
Kluwih Sub-Village, has decreased its income since the spread of the COVID19 pandemic. In addition, the small business also packs products that are too
simple so that they are less attractive to consumers. Furthermore, the small
business does not yet have a wide marketing and packaging label. UMY staff
have several program activities to handle the difficulties in partnership with
Student Real Work Lectures (KKN). First, the team socialized and trained
small business owners to use social media for marketing their products.
Second, the team assisted the small businessman in creating location points
on Google Maps so that buyers, especially those outside the area, could easily
find them. Third, the team assists the business owner in creating a "market
place," including Instagram, Shopee, and the Balecatur Website to market
their various products
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