Vol. 14 No. 2 (2024)

Articles

• Mapping the Wuling vehicle market with K-Means Clustering: An effective digital marketing strategy

  👥 Giri Teguh Ardiansyah⁽¹⁾★, Muhammad Satir Hasibuan⁽²⁾, Suhari Santosa⁽³⁾, Jerry Heikal⁽⁴⁾

  (1) Universitas Bakrie Jakarta
  (2) Universitas Bakrie Jakarta
  (3) Universitas Bakrie Jakarta
  (4) Universitas Bakrie Jakarta

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  📈 Abstract : 836    📥 PDF : 658

  DOI 10.12928/fokus.v14i2.10026 📄 136-150

• Community involvement as a mediating variable: How social media marketing activities affects customer loyalty?

  👥 Annisa Yasmin⁽¹⁾★, Arief Helmi⁽²⁾, Rita Komaladewi⁽³⁾, Irene Deborah⁽⁴⁾, Ariq Zulfahmi Naufal⁽⁵⁾

  (1) Universitas Padjadjaran Bandung
  (2) Universitas Padjajaran Bandung
  (3) Universitas Padjajaran Bandung
  (4) Universitas Padjajaran Bandung
  (5) Peter the Great St.Petersburg Polytechnic University St.Petersburg

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  📈 Abstract : 702    📥 PDF : 748

  DOI 10.12928/fokus.v14i2.10375 📄 151-163

• The impact of techno complexity on work performance through emotional exhaustion

  👥 Tiurma Yasinta⁽¹⁾, Firdaus Firdaus⁽²⁾★, Zulkifli Nurul Haqq⁽³⁾, Pharatt Run⁽⁴⁾

  (1) Universitas Muhammadiyah Semarang
  (2) Universitas Muhammadiyah Semarang
  (3) Universitas Muhammadiyah Semarang
  (4) Rajamangala University of Technology Krungthep

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  📈 Abstract : 801    📥 PDF : 490

  DOI 10.12928/fokus.v14i2.10479 📄 164-176

• Exploring the effect of guest experience on guest loyalty: Mediating role of guest satisfaction

  👥 Filda Rahmiati⁽¹⁾★, Putu Gede Lila Gargamunih Dewi⁽²⁾, Norfaridatul Akmaliah Othman⁽³⁾, Ketwadee Madden⁽⁴⁾, Geraldine B. Advincula⁽⁵⁾, Yohana Sitorus⁽⁶⁾

  (1) President University
  (2) President University
  (3) Universiti Teknikal Malaysia Melaka
  (4) Songkhla Rajabhat University
  (5) Southern Luzon State University
  (6) President University

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  📈 Abstract : 1214    📥 PDF : 563

  DOI 10.12928/fokus.v14i2.10526 📄 177-189

• The mediating role of work motivation: The effect of leadership, workload, and reward on employee performance

  👥 Gilang Rahmadhon⁽¹⁾, Vera Firdaus⁽²⁾★, Sumartik Sumartik⁽³⁾

  (1) Universitas Muhammadiyah Sidoarjo
  (2) Universitas Muhammadiyah Sidoarjo
  (3) Universitas Muhammadiyah Sidoarjo

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  📈 Abstract : 1644    📥 PDF : 1206

  DOI 10.12928/fokus.v14i2.10704 📄 190-208

• The influence of leadership and entrepreneurial orientation on organizational agility mediated by motivation

  👥 Antony Sentoso⁽¹⁾, Cindy Chou⁽²⁾★, Alden Nelson⁽³⁾

  (1) Universitas Internasional Batam
  (2) Universitas Internasional Batam
  (3) Universitas Internasional Batam

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  📈 Abstract : 637    📥 PDF : 478

  DOI 10.12928/fokus.v14i2.10918 📄 209-226

• Intrinsic religiosity and purchase intention: The role of attitude and moral efficacy

  👥 Andi Suseno⁽¹⁾★, Utik Bidayati⁽²⁾, Purwoko Purwoko⁽³⁾, Mahamadaree Waeno⁽⁴⁾

  (1) Suseno
  (2) Universitas Ahmad Dahlan
  (3) Universitas Ahmad Dahlan
  (4) Fatoni University

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  📈 Abstract : 612    📥 PDF : 423

  DOI 10.12928/fokus.v14i2.10592 📄 227-240

• Technology acceptance model theory on intention to use e-recruitment

  👥 Azzatillah Azzatillah⁽¹⁾★, Lifatin Nada⁽²⁾, Dean Seshar Rahmadina⁽³⁾, Chairunnisa Chairunnisa⁽⁴⁾, Dhelvianti Azni Savira⁽⁵⁾

  (1) Universitas Wiralodra
  (2) Universitas Annuqayah
  (3) Universitas Wiralodra
  (4) University of Sussex
  (5) Universitas Wiralodra

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  📈 Abstract : 1318    📥 PDF : 806

  DOI 10.12928/fokus.v14i2.11014 📄 241-255

• Transformational leadership on work engagement: The mediating role of work-life balance

  👥 Hendro Setyono⁽¹⁾★, Wiwiek Rabiatul Adawiyah⁽²⁾, Syifa Fitriani⁽³⁾

  (1) Universitas Jenderal Soedirman
  (2) Universitas Jenderal Soedirman
  (3) Universitas Ahmad Dahlan

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  📈 Abstract : 1281    📥 PDF : 629

  DOI 10.12928/fokus.v14i2.11678 📄 256-269