Vol. 14 No. 2 (2024)

Jurnal Fokus Manajemen Bisnis Volume 14, Number 2, September 2024. This edition contains 9 articles written or co-authored by authors from 6 countries (Indonesia, Russia, Thailand, Malaysia, Philippines, and United Kingdom).

Published: 2024-09-03

Articles

Mapping the Wuling vehicle market with K-Means Clustering: An effective digital marketing strategy

Giri Teguh Ardiansyah, Muhammad Satir Hasibuan, Suhari Santosa, Jerry Heikal

136-150
- PDF
Community involvement as a mediating variable: How social media marketing activities affects customer loyalty?

Annisa Yasmin, Arief Helmi, Rita Komaladewi, Irene Deborah, Ariq Zulfahmi Naufal

151-163
- PDF
The impact of techno complexity on work performance through emotional exhaustion

Tiurma Yasinta, Firdaus Firdaus, Zulkifli Nurul Haqq, Pharatt Run

164-176
- PDF
Exploring the effect of guest experience on guest loyalty: Mediating role of guest satisfaction

Filda Rahmiati, Putu Gede Lila Gargamunih Dewi, Norfaridatul Akmaliah Othman, Ketwadee Madden, Geraldine B. Advincula, Yohana Sitorus

177-189
- PDF
The mediating role of work motivation: The effect of leadership, workload, and reward on employee performance

Gilang Rahmadhon, Vera Firdaus, Sumartik Sumartik

190-208
- PDF
The influence of leadership and entrepreneurial orientation on organizational agility mediated by motivation

Antony Sentoso, Cindy Chou, Alden Nelson

206-226
- PDF
Intrinsic religiosity and purchase intention: The role of attitude and moral efficacy

Andi Suseno, Utik Bidayati, Purwoko Purwoko, Mahamadaree Waeno

227-240
- PDF
Technology acceptance model theory on intention to use e-recruitment

Azzatillah Azzatillah, Lifatin Nada, Dean Seshar Rahmadina, Chairunnisa Chairunnisa, Dhelvianti Azni Savira

241-255
- PDF
Transformational leadership and consumer citizenship behavior on employee creativity: The mediating role of intrinsic motivation

Hendro Setyono, Wiwiek Rabiatul Adawiyah, Syifa Fitriani

256-270
- PDF