Vol. 13 No. 2 (2023)

Jurnal Fokus Manajemen Bisnis Volume 13, Number 2, September 2023. This edition contains 9 articles written or co-authored by authors from 3 countries (Indonesia, Canada, and Bangladesh).

Published: 2023-09-21

Articles

Developing marketing strategies to increase customer satisfaction

Agnes Adiniyah Putri, Iriani Iriani

120-135
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The mediating role of employee engagement on factors affecting employee performance

Jacelyn Jacelyn, Alden Nelson

136-151
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Analysis of cashback promotion in the fintech industry among user interaction

Firda Awalul Nurjanah, Rita Ambarwati, Herlinda Maya Kumala Sari

152-163
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Mediating brand trust, brand attitude, and brand psychological ownership on celebrity endorsers to behavioural intention

Elsi Safira, Indah Fatmawati, Nuryakin Nuryakin

164-178
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The influence of perceived creativity and positive emotions on relationship quality: The mediating role of interaction

Burhanudin Burhanudin, Shinta Nufus Aulia

179-196
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Training, leadership style, and work environment on employee performance: The role of work motivation

Dheya Kusuma Arianing Putri, Arif Hartono

197-214
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Artificial intelligence and innovation practices: A conceptual inquiry

Boyke Rudy Purnomo

215-228
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The effect of financial technology, online shopping, and self-control on consumptive behavior

Tina Sulistiyani, Ariharaan Muthusamy, Ahmad Rizal Solihudin

229-238
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E-service quality and promotion on customer loyalty: The importance of customer satisfaction

Sukardi Sukardi, Md. Abu Jahid, Suryana Hendrawan

239-252
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