Vol. 13 No. 2 (2023)

Articles

• Developing marketing strategies to increase customer satisfaction

  👥 Agnes Adiniyah Putri⁽¹⁾★, Iriani Iriani⁽²⁾

  (1) Universitas Pembangunan Nasional Veteran Jawa Timur
  (2) Universitas Pembangunan Nasional Veteran Jawa Timur

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  📈 Abstract : 986    📥 PDF : 446

  DOI 10.12928/fokus.v13i2.8402 📄 120-135

• The mediating role of employee engagement on factors affecting employee performance

  👥 Jacelyn Jacelyn⁽¹⁾★, Alden Nelson⁽²⁾

  (1) Universitas Internasional Batam
  (2) Universitas Internasional Batam

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  📈 Abstract : 934    📥 PDF : 467

  DOI 10.12928/fokus.v13i2.8405 📄 136-151

• Analysis of cashback promotion in the fintech industry among user interaction

  👥 Firda Awalul Nurjanah⁽¹⁾, Rita Ambarwati⁽²⁾★, Herlinda Maya Kumala Sari⁽³⁾

  (1) Universitas Muhammadiyah Sidoarjo
  (2) Universitas Muhammadiyah Sidoarjo
  (3) Universitas Muhammadiyah Sidoarjo

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  📈 Abstract : 686    📥 PDF : 674

  DOI 10.12928/fokus.v13i2.8515 📄 152-163

• Mediating brand trust, brand attitude, and brand psychological ownership on celebrity endorsers to behavioural intention

  👥 Elsi Safira⁽¹⁾★, Indah Fatmawati⁽²⁾, Nuryakin Nuryakin⁽³⁾

  (1) Universitas Muhammadiyah Yogyakarta
  (2) Universitas Muhammadiyah Yogyakarta
  (3) Universitas Muhammadiyah Yogyakarta

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  📈 Abstract : 745    📥 PDF : 506

  DOI 10.12928/fokus.v13i2.8591 📄 164-178

• The influence of perceived creativity and positive emotions on relationship quality: The mediating role of interaction

  👥 Burhanudin Burhanudin⁽¹⁾★, Shinta Nufus Aulia ⁽²⁾

  (1) Universitas Hayam Wuruk Perbanas
  (2) Universitas Hayam Wuruk Perbanas

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  📈 Abstract : 620    📥 PDF : 348

  DOI 10.12928/fokus.v13i2.8723 📄 179-196

• Training, leadership style, and work environment on employee performance: The role of work motivation

  👥 Dheya Kusuma Arianing Putri⁽¹⁾★, Arif Hartono⁽²⁾

  (1) Universitas Islam Indonesia
  (2) Universitas Islam Indonesia

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  📈 Abstract : 3933    📥 PDF : 2437

  DOI 10.12928/fokus.v13i2.8889 📄 197-214

• Artificial intelligence and innovation practices: A conceptual inquiry

  👥 Boyke Rudy Purnomo⁽¹⁾★

  (1) Universitas Gadjah Mada

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  📈 Abstract : 524    📥 PDF : 272

  DOI 10.12928/fokus.v13i2.8847 📄 215-228

• The effect of financial technology, online shopping, and self-control on consumptive behavior

  👥 Tina Sulistiyani⁽¹⁾★, Ariharaan Muthusamy⁽²⁾, Ahmad Rizal Solihudin⁽³⁾

  (1) Universitas Ahmad Dahlan
  (2) McMaster University
  (3) Universitas Ahmad Dahlan

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  📈 Abstract : 1541    📥 PDF : 857

  DOI 10.12928/fokus.v13i2.9081 📄 229-238

• E-service quality and promotion on customer loyalty: The importance of customer satisfaction

  👥 Sukardi Sukardi⁽¹⁾★, Md. Abu Jahid⁽²⁾, Suryana Hendrawan⁽³⁾

  (1) Universitas Ahmad Dahlan
  (2) University of Information Technology and Sciences
  (3) Universitas Ahmad Dahlan

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  📈 Abstract : 1454    📥 PDF : 834

  DOI 10.12928/fokus.v13i2.9130 📄 239-252