ANALISIS SIKAP KONSUMEN PADA RUMAH SAKIT UMUM PKU MUHAMMADIYAH YOGYAKARTA
Keywords:consumer attitudes, consumer confidence, perceived performance
Selective community in selecting health care must be observed and analyzed hospital. Hospital as a place to obtain medical services necessary to meet the expectations of society, as a subscription service (consumer) health. Hospitals need to know the ratio of users to health services that are more selective. Or not the positive attitude of consumers ideally clear from evaluation and their trust in the services they receive. Improved elements (attributes), such as tenderness, attention, safety and reliability of direct evidence is absolutely necessary as a measure of quality of service in the services sector.
This study aims to determine consumer attitudes and the relationship between consumer confidence with consumer ratings on General Hospital PKU Muhammadiyah Yogyakarta. consumer attitudes referred to in this research is the level of feelings of patients in comparing the performance (results) are perceived with hope. So the attitude of patients is a function of the difference between the perceived performance with expectations.Consumer Attitudes towards the General Hospital of PKU Muhammadiyah Yogyakarta at 80.03 and is located in the interval from 77 to 100.9 and included in the positive category. While the relationship between assessment and the resulting consumer confidence coefficient = 0.072, Ï = 0.000 and Î± of 0.01 for Ï sig (0.000) < Î± of 0.01, it can be concluded that there is a strong relationship between consumer confidence with consumers ranking House PKU Muhammadiyah Hospital in Yogyakarta.
How to Cite
Authors who publish with this journal agree to the following terms:Â
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aÂ Creative Commons Attribution LicenseÂ that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (SeeÂ The Effect of Open Access).