PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. VIVA VICTORY ABADI
DOI:
https://doi.org/10.12928/fokus.v6i2.1665Keywords:
Promotion Mix, Volume SalesAbstract
The purpose of this study was to determine the effect on promotion mix on volume  sales PT Viva Victory Abadi. Results are expected to be a consideration for managers PT Viva Victory Abadi in determining the promotional mix effect on sales of property, as well as using some other variables of the promotion mix. The study was based on data usage all promotional costs incurred as well as the sale of the property from PT Viva Victory Abadi in the last two years. The  data is then processed using multiple linear regression method in SPSS. The  results obtained prove not the absence of significant promotional mix on volume sales of PT Viva Victory Abadi.Downloads
Published
2020-02-02
How to Cite
Komarudin, K., & Setyono, H. (2020). PENGARUH BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PADA PT. VIVA VICTORY ABADI. Jurnal Fokus Manajemen Bisnis, 6(2), 203–210. https://doi.org/10.12928/fokus.v6i2.1665
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