PENGARUH PHYSICAL EVIDENCE TERHADAP KEPUTUSAN PEMILIHAN PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS AHMAD DAHLAN
DOI:
https://doi.org/10.12928/fokus.v11i1.3593Keywords:
Marketing, Physical Evidence, Marketing Mix, Purchasing DecisionsAbstract
This study aims to analyze the factors influencing physical evidence on student decisions in choosing the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan, either simultaneously or partially. This research is explanatory research with a quantitative approach. This study uses multiple analysis tests to find the partial and simultaneous effect between the dependent and independent variables. The validity and reliability used in this study have met the requirements. The results of this study indicate that facility exterior, facility interior, and other tangibles factors influencing the decision to choose the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan. The result also shows that Physical Evidence Variables are simultaneously influencing the student's decision to choose the Management Study Program, Faculty of Economics and Business, Universitas Ahmad Dahlan.
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Sarashadi, G., & Dewi, A. S. (2018). Pengaruh Penggunaan Vlogger Endorser pada Iklan dalam Membentuk Niat Beli Konsumen. Jurnal Bisnis dan Manajemen (Journal of Business and Management), 18(1), 41-52.
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Zhao, T., & Tseng, C. L. (2007). Flexible Facility Interior Layout: A Real Options Approach. The Journal of the Operational Research Society, 58(6), 729-739.
Assauri, Sofjan. (2004). Manajemen Pemasaran. Edisi I. Cetakan ke-7. PT. Raja Grafindo Persada
Citrawati, D., & Sulistiono. (2014). Pengaruh Bauran Pemasaran Jasa terhadap Keputusan Pembelian. Jimkes Jurnal Ilmiah Manajemen Kesatuan, 2(1), 19-28.
Cleff, T. (2019). Applied Statistics and Multivariate Data Analysis for Business And Economics. Springer International Publishing.
Cooper, Donald R., & Schindler, Pamela S. (2011). Business Research Methods. Mc GrawHill.
Dahl, D. W., Argo, J. J., & Morales, A. C. (2012). Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem. Journal of Consumer Research, 38(5),860-871.
Ghozali, Imam. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS 20. Badan Penerbit-Universitas Diponegoro.
Hair, J. F. Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2011). Multivariate Data Analysis. Person Practice Hall.
Ibad, S., Arifin, R., & Priyono, A. A. (2018). Pengaruh Bauran Pemasaran Jasa (Product, Price, Place, Promotion, Process, People, dan Physical Evidence) terhadap Keputusan Pembelian (Studi Kasus pada Jasa Transportasi CV King Tour And Travel). Jurnal Ilmiah Riset Manajemen, 7(2), 167-179.
Irpansyah, M. A., Ramdan, A. M., & Danial, R. D. M. (2019). Kredibilitas dan Kekuatan Selebgram dalam Meningkatkan Minat Beli pada Toko Online di Instagram. COSTING: Journal of Economic, Business and Accounting, 2(2), 248-255.
Kopp, S. W., & Langenderfer, J. (2014). Protecting Appearance and Atmospherics: Trade Dress as a Component of Retail Strategy. Journal of Public Policy & Marketing, 33(1), 34-48.
Kotler, P., & Keller, K. L. (2016). Marketing Management 15th Ed. Pearson Education, Inc.
Mercelina Suratman, J. P., Wilopo, W., & Sunarti, S. (2018). Pengaruh Bauran Pemasaran Jasa terhadap Keputusan Berkunjung (Studi pada Pengunjung Taman Rekreasi Sengkaling). Jurnal Administrasi Bisnis, 57(2), 12-20.
Misbahuddin dan Hasan, I. (2014). Analisis Data Penelitian dengan Statistik. Bumi Aksara.
Neuman, W. L. (2006). Social Research Methods Qualitative and Quantitative Approach. Upper Saddle River Pearson.
Sabrilia, T., Andari, R., & Abdullah, T. (2016). Pengaruh Physical Evidence terhadap Keputusan Pembelian Konsumen di Happy Cow Palasari Bandung (Survey pada Konsumen di Happy Cow Palasari Bandung). Gastronomi Tourism Journal, 2(2), 180-188.
Sarashadi, G., & Dewi, A. S. (2018). Pengaruh Penggunaan Vlogger Endorser pada Iklan dalam Membentuk Niat Beli Konsumen. Jurnal Bisnis dan Manajemen (Journal of Business and Management), 18(1), 41-52.
Shimp, Terence. (2014). Komunikasi Pemasaran Terpadu dalam Periklanan dan Promosi. Salemba Empat.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Swastha, Basu. (2009). Azas Azas Marketing. Penerbit Liberty.
Swastha, Basu. (2008). Manajemen Pemasaran Modern. Penerbit Liberty.
Wulan, W. S., Mawardi, M. K., & Pangestuti, E. (2016). Pengaruh Bauran Pemasaran Jasa terhadap Keputusan Pembelian Serta Dampaknya terhadap Kepuasan Pelanggan (Studi pada Restoran Kayu Manis Tuban). Jurnal Administrasi Bisnis, 38(2), 176-183.
Zeithaml, V. A., & Bitner, M. J. (2000). Service Marketing: Integrating Customer Focus Across The Firm, Second Edition Hill. McGraw.
Zhao, T., & Tseng, C. L. (2007). Flexible Facility Interior Layout: A Real Options Approach. The Journal of the Operational Research Society, 58(6), 729-739.
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Published
2021-04-17
How to Cite
Hendrawan, S. (2021). PENGARUH PHYSICAL EVIDENCE TERHADAP KEPUTUSAN PEMILIHAN PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS AHMAD DAHLAN. Jurnal Fokus Manajemen Bisnis, 11(1), 111–126. https://doi.org/10.12928/fokus.v11i1.3593
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