ANALISIS LOYALITAS PELANGGAN MELALUI KUALITAS PRODUK, HARGA, PELAYANAN DAN KEPUASAN PADA TOKO OUTLET BIRU YOGYAKARTA
DOI:
https://doi.org/10.12928/fokus.v9i2.1558Keywords:
loyalty customer, product quality, price, service and satisfactionAbstract
This study aims to analyze loyalty analysis customers through product quality, price, service and satisfaction in stores Yogyakarta Blue Outlet. The independent variable used in the study this is roduct quality, price, service and satisfaction. The dependent used is customer loyalty. The population in this study are all consumers who have visited and make purchases at Yogyakarta Blue Outlet stores. Based on the method purposive sampling was obtained by 62 respondents. The type of data usedis primary data. Data obtained by the method of distributing questionnaires which is distributed directly to respondents who meet the criteria needed. Validity and realibility test of the questionnaire which was used as a tool showed that the questionnare is valid and reliable for use. Based on the results of data analysis, there is an influence on product quality to customer satisfaction with a significant value of 0.031 < 0.05 means the first hypothesis is accepted, there is the effect of price on satisfaction consumers with a significant value of 0.016 < 0.05 means that the second hypothesis is accepted, there is an influence of service on customer satisfaction with value significant 0,000 < 0.05 means that the third hypothesis is accepted, there is an influence satisfaction with customer loyalty with a significant value of 0.004 < 0.05 means the fourth hypothesis is accepted. With the Adjusted R square value at stage 1 namely 0.672 and in stage II is 0.118.Downloads
Published
2020-01-15
How to Cite
Kusumawati, E., & Adhilla, F. (2020). ANALISIS LOYALITAS PELANGGAN MELALUI KUALITAS PRODUK, HARGA, PELAYANAN DAN KEPUASAN PADA TOKO OUTLET BIRU YOGYAKARTA. Jurnal Fokus Manajemen Bisnis, 9(2), 176–190. https://doi.org/10.12928/fokus.v9i2.1558
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:Â
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).