Direct Marketing

Attracting high-quality submissions is critical to the success of a journal. That’s why our publishing teams work closely to increase visibility and promote the research we publish. The marketing campaigns we develop are targeted and data-driven to help our journal reach potential authors and readers and to maximize the success of our journal. In promoting the journal and publications to the public, ADLP attempts to avoid actions detrimental to other parties (e.g., spreading spam) and to avoid misleading information between prospective authors and the publishers.
Our goals are to Raise awareness, drive submissions, and Increase readership. The strategy we do:
Discoverability of Journal Homepage
The key goal of the discoverability of the journal homepage is to drive submissions by:
• Showcasing the journal, its contents, and the editorial team
• Helping authors navigate the submission and publication process.
The journal homepage provides a unique platform that highlights the journal’s aims and scope, important news, content, and journal insights (e.g., publication times).
Search Engine Optimization
The discoverability of our journal homepage and the content hosted on our various platforms is significantly improved thanks in large part to the contributions of search engines like Google. We optimize the content of our website so that it achieves a higher position in the rankings of the major search engines. This results in increased visibility of both our sites and the individual journals that we publish. Through the optimization of keywords, images, and headlines, we make certain that the homepage of our journal is accessible to the largest and most relevant audience possible.