Mengukur Persepsi Konsumen terhadap Kepatuhan Syariah pada Usaha Mikro, Kecil, dan Menengah
DOI:
https://doi.org/10.12928/iefbr.v3i2.10603Keywords:
Business Ethics, Kepatuhan Syariah, Persepsi KonsumenAbstract
Penelitian ini bertujuan untuk mengukur persepsi konsumen terhadap usaha mikro, kecil, dan menengah yang menggunakan prinsip kepatuhan syariah di mana analisis penelitian ini merujuk pada konsumen bisnis Martabak Hawaii Cabang Menanggal di Surabaya. Pengukuran pada persepsi konsumen ini menggunakan Business Ethics Index (BEI) yang merupakan perpaduan atau gabungan dari Index of Consumer Sentiment (ICS) dan Conference Board Consumer Confident Index (CBCCI). Pengukuran BEI ini terdiri dari empat pengukuran berupa pertanyaan yang tergabung dengan dimensi “pribadi dan perwakilan” maupun dimensi “masa lalu dan masa depan”. Data yang didapatkan yang berasal dari kuisioner dan diberikan kepada responden yang juga merupakan konsumen dari Martabak Hawaii Cabang Menanggal menunjukkan bahwa bisnis ini meraih skor BEI sebesar 90 yang di mana jika hasil dari pengukuran BEI di bawah 100 dapat disimpulkan bahwa persepsi konsumen lebih condong ke arah yang tidak etis pada bisnis Martabak Hawaii Cabang Menanggal. Untuk pengukuran BEI kedepannya dapat diterapkan kepada konsumen UMKM yang menggunakan kepatuhan syariah lainnya, sehingga kita dapat mengetahui sejauh mana keefektivitasan maupun persepsi konsumen terhadap kepatuhan syariah tersebut yang mulai dikenalkan melalui UMKM di Indonesia.
References
Anshori, Musclich dan Iswati, Sri. 2009. Buku Ajar Metodologi Penelitian Kuantitatif. Surabaya: Pusat Penerbitan dan Percetakan UNAIR (AUP)
Arifin, Z. 2009. Dasar-Dasar Manajemen Bank Syariah. Tangerang: Aztera Publisher.
Gorski, P. 2000, “Historicizing the Secularization Debate: Church, State, and Society in Late Medieval and Early Modern Europe, Circa 1300–1700”. American Sociological Review 65, 138–167
Hansen, R. S. 1992. “A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement”. Journal of Business Ethics 11(7): 523-534
Lind, D. A. 2008. Teknik-teknik Statistika Dalam Bisnis dan Ekonomi. Jakarta: Penerbit Salemba Empat
PBI No. 13/2/PBI/2011 Tentang Pelaksanaan Fungsi Kepatuhan Bank Umum. Bank Indonesia. Jakarta
Pusat Pengkajian dan Pengembangan Ekonomi Islam Universitas Islam Indonesia. 2008. Ekonomi Islam. Depok: RajaGrafindo Persada
Reidenbach, R. E. dan D. P. Robin: 1993. “a Commitment Trust Theory of Relathionship Marketing”, Journal of Marketing 12(8): 663-664
Rice, G. 1999. “Islamic Ethics and the Implications for Business”. Journal of Business Ethics 18(4), 345–358.
Tsalikis, J. dan B. Seaton: 2006. “Business Ethics Index: Measuring Consumer Sentiments Toward Business Ethical Practices”. Journal of Business Ethics 64(4): 317-326
Tsalikis, J., B. Seaton and T. Li. 2007. “The International Business Ethics Index: Asian Emerging Economies”. Journal of Business Ethics 80(4): 643-651
Tsalikis, J. dan W. Lassar. 2009. “Measuring Customer Perceptions of Business Ethical Behavior in Two Muslim Countries”. Journal of Business Ethics 89(1): 91-98
Sahroni, Oni. 2019. Fikih Muamalah Kontemporer. Jakarta: Republika
Santoso, Singgih. 2010. Statistik Nonparametrik. Jakarta: PT Elex Media Komputindo
Sutedi, A. 2009. Perbankan Syariah: Tinjauan dan Beberapa Segi Hukum. Bogor: Ghalia Indonesia
Vitell, S. J. dan F. N. Ho. 1997. “Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring and Various Components of Decision Making in Ethical Situation”. Journal of Business Ethics 16(7): 699-717
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Zata Atikah Amani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Journal Islamic Economics, Finance, and Banking Review (IEFBR) agree to the following terms:
- All articles published are Open Access which means they will be immediately and permanently free for everyone to read and download. We use the CC-BY-SA license options under the Creative Commons Attribution License (CC BY-SA 4.0). Creative Commons Attribution License (CC BY-SA 4.0). CC-BY-SA assures that all works will be available under CC-BY-SA always and no risk of commercial actions against the will of the copyright holder.  Â
- Anyone can use, copy and disseminate the material in any medium or format; as well as re-use, re-mix, transform, and build upon the material for any purpose, even commercially. However, they must acknowledge the authors by giving appropriate credits (cite to the article or content), provide a link to the license, and indicate if changes were made and use under the same license as the original.
- Authors retain copyright and grant license exclusive rights in their article to Universitas Ahmad Dahlan as the publisher of the Journal Islamic Economics, Finance, and Banking Review (IEFBR).
- Authors have the right to retain patent, trademark, and other intellectual property rights (including research data).Â
- Authors have the right to proper attribution and credit for the published work.
Copyright Transfer Agreement
- The Authors submitting the manuscripts do so on the understanding that if they are accepted for publications, the copyright of the articles shall be assigned to Universitas Ahmad Dahlan as the publisher of the Journal Islamic Economics, Finance, and Banking Review (IEFBR).
- Universitas Ahmad Dahlan as the publisher of the Journal Islamic Economics, Finance, and Banking Review (IEFBR), the Editors, and the Editorial Board Members of the Journal Islamic Economics, Finance, and Banking Review (IEFBR) make every effort to ensure that no wrong or misleading data, opinions, or statements are published in the journal. In any way, the contents of the articles and circulars published in the Journal Islamic Economics, Finance, and Banking Review (IEFBR) are the sole and exclusive responsibility of their respective authors and advertisers.
- The publisher may revoke the publication for violating the ethical code of conduct.
