Faktor-Faktor Yang Mempengaruhi Adaptasi Masyarakat Dalam Menggunakan Mobile Banking Bank Syariah Indonesia Di Yogyakarta

Authors

  • Dewi Sefita Reno Asih Universitas Ahmad Dahlan
  • Dwi Santosa Pambudi Universitas Ahmad Dahlan

DOI:

https://doi.org/10.12928/iefbr.v3i1.10083

Abstract

Pengkajian ini bertujuan untuk menemukan faktor yang memiliki pengaruh serta kendala yang dihadapi masyarakat terhadap adaptasi masyarakat dalam menggunakan Mobile Banking Bank Syariah Indonesia di Yogyakarta, dengan pemakaian metode kuantitatif berupa jenis pengkajian data berbentuk angka, serta diperoleh dari perhitungan kuesioner.Hasil penelitian menunjukan bahwa Faktor Layanan mempengaruhi adaptasi masyarakat pada penggunaan mobile banking bank syariah Indonesia. Adapun, faktor informasi, faktor interaksi, serta faktor komunikatif juga memiliki pengaruh terhadap adaptasi masyarakat pada penggunaan mobile banking bank syariah Indonesia.

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Published

2024-05-20

Issue

Vol. 3 No. 1 (2023): June

Section

Articles

License

Copyright (c) 2024 Dewi Sefita Reno Asih, Dwi Santosa Pambudi

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