Using Digital Marketing for Small and Medium Enterprises (SMEs) in Bumdes Remboko Sumberrejo Village Sleman Regency
DOI:
https://doi.org/10.12928/spekta.v3i1.4563Keywords:
Digital Marketing, Social Media, Small-Medium Enterprises.Abstract
Background: This community service aims to assist and empower the small and medium enterprises (SMEs) of the UMKM Bumdes Remboko to have highly digital marketing in Yogyakarta. Also, it focuses on maximizing the use of the internet specifically social media and the marketplace for branding, promoting, and selling its products. This study emphasizes that SMEs need to embrace digital technology in performing their business.
Contribution: Empowerment is important because it upgrades the small and medium enterprises to face competition with others.
Method: Several activities including creating a social media account, photography training, webinar, and registering of Go-Food were used to increase the SMEs' abilities in using the internet.
Results: The results showed that these activities help SME partners of Bumdes Remboko use digital marketing through social media and the marketplace.
Conclusion: In conclusion, it is expected that small and medium enterprises increase their business by using digital methods
References
H. Awali and F. Rohmah, “Urgensi Pemanfaatan E-Marketing pada Keberlangsungan UMKM di Kota Pekalongan di Tengah Dampak Covid-19,” BALANCA J. Ekon. Dan Bisnis Islam, vol. 2, no. 1, pp. 1–14, Jun. 2020, doi: 10.35905/balanca.v2i1.1342.
I. Setyawati, “Peran Usaha Mikro Kecil Menengah (UMKM) dalam Perekonomian Nasional,” Ekonomi, pp. 25–26, 2018.
A. S. Putri, “Peran UMKM dalam Perekonomian Indonesia,” Dec. 20, 2019. https://www.kompas.com/
D. Purwana, R. Rahmi, and S. Aditya, “Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit,” J. Pemberdaya. Masy. Madani, vol. 1, no. 1, p. 4, 2017, doi: 10.21009/JPMM.001.1.01.
D. H. Jayani, “Indonesia Peringkat Kelima Dunia dalam Jumlah Pengguna Internet,” Sep. 11, 2019. https://databoks.katadata.co.id/
R. Erwinsyah, M. E. Atmojo, and V. P. Pratiwi, “Efektivitas Belabeliku.com dalam Pemberdayaan Masyarakat Berbasis E-Commerce Kabupaten Kulon Progo Tahun 2018,” Moderat, vol. 6, no. 3, pp. 501–512, 2020.
N. U. Handayani, D. P. Sari, Y. Widharto, and M. F. M. Raharjo, “Peningkatan Efisiensi Produksi dan Omzet Penjualan UMKM Batik Melalui Pemanfaatan Sistem Informasi E-Commerce UMKM Batik Marenggo Natural Dyes,” J. Pasopati Pengabdi. Masy. Dan Inov. Pengemb. Teknol., vol. 1, no. 1, pp. 16–21, 2019.
A. Maksum and O. Wijaya, “Pendampingan Masyarakat Berbasis Information Technology (IT) pada Pimpinan Ranting Muhammadiyah Bangunjiwo Barat di tengah Persaingan Masyarakat Ekonomi ASEAN,” SPEKTA J. Pengabdi. Kpd. Masy. Teknol. Dan Apl., vol. 2, no. 1, pp. 13–22, 2021, doi: 10.12928/spekta.v2i1.3780.
F. C. Rosana, “Wishnutama Sebut Tantangan UMKM Tak Hanya Transformasi Digital, tapi Pemasaran,” Tempo, Nov. 05, 2020. https://bisnis.tempo.co/
Bima for Business, “Menyelami Perkembangan Digital Marketing Di Indonesia,” 2018. https://business.bima.co.id/
R. Sanjaya and J. Tarigan, Creative Digital Marketing. Jakarta: Elex Media Komputindo, 2009.
M. T. Febriyantoro and D. Arisandi, “Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi ASEAN,” JMD J. Ris. Manaj. Bisnis Dewantara, vol. 1, no. 2, pp. 61–76, Oct. 2018, doi: 10.26533/jmd.v1i2.175.
Z. A. Achmad, T. Z. Azhari, W. N. Esfandiar, N. Nuryaningrum, A. F. D. Syifana, and I. Cahyaningrum, “Pemanfaatan Media Sosial dalam Pemasaran Produk UMKM di Kelurahan Sidokumpul, Kabupaten Gresik,” J. Ilmu Komun., vol. 10, no. 1, Art. no. 1, 2020, doi: 10.15642/jik.2020.10.1.17-31.
C. N. Melinda, “Strategi Pemasaran UMKM Untuk Bertahan dan Berkembang Di Masa Pandemi Covid-19 (Studi di Desa Tawang Kecamatan Wates Kabupaten Kediri),” Competitive, vol. 16, no. 2, Art. no. 2, 2021, doi: 10.36618/competitive.v16i2.1464.
Y. T. Arisandi, “Efektivitas Penerapan E-Commerce dalam Perkembangan Usaha Kecil Menengah di Sentra Industri Sandal dan Sepatu Wedoro Kabupaten Sidoarjo,” Kebijak. Dan Manaj. Publik, vol. 6, no. 2, pp. 3–6, 2018.
F. Rahman and M. K. Mawardi, “Strategi UMKM dalam Membangun Brand Toko Online di Marketplace (Studi pada Komunitas Tokopedia di Kota Bekasi),” J. Adm. Bisnis, vol. 53, no. 1, p. 42, 2017.
D. Rahmawati, Y. Sariwaty, F. Octaviani, and R. Rahmayani, “Pemanfaatan Fotografi Melalui Smartphone Untuk Digital Marketing Bagi Pelaku UMKM,” J. Sos. Abdimas, vol. 2, no. 1, p. 3, 2020.
C. Winarti, “Pemanfaatan Sosial Media oleh UMKM Dalam Memasarkan Produk di Masa Pandemi Covid-19,” Univ. Tanjungpura, pp. 203–204, 2021.
A. Indraswari and H. Kusuma, “Analisa Pemanfaatan Aplikasi Go-Food Bagi Pendapatan Pemilik Usaha Rumah Makan di Kelurahan Sawojajar Kota Malang,” J. Ilmu Ekon., vol. 2, no. 1, Art. no. 1, 2018.
Rr. L. Prapti NSS and R. Rahoyo, “Dampak Bisnis Kuliner Melalui Go-Food bagi Pertumbuhan Ekonomi di Kota Semarang,” J. Din. Sos. Budaya, vol. 20, no. 2, Art. no. 2, Jan. 2019, doi: 10.26623/jdsb.v20i2.1243.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Zain Maulana, Muhammad Chanif Hidayat , Imaniar Agustina
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with SPEKTA (Jurnal Pengabdian Kepada Masyarakat: Teknologi dan Aplikasi) agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
