Enhancing Digital Branding and Utilization of Meatball Printing Machines for MSMEs in Kampung Pentol, Surabaya
DOI:
https://doi.org/10.12928/spekta.v5i2.12133Keywords:
Enhacing Digital Branding, Meatball Printing Machines, MSMEs, Kampung Pentol SurabayaAbstract
Background: Kampung Pentol, an MSME in Sidotopo, Surabaya, led by Mrs. Irma Wulandari since 2022, faces challenges with manual production, traditional marketing, and halal certification. Solutions include a Meatball Printing Machine, digital branding, and halal certification to enhance competitiveness and market reach.
Contribution: This initiative addresses key challenges in production, marketing, and halal certification, enhancing Kampung Pentol's capacity, competitiveness, and market expansion through targeted support and mentorship.
Method: Activities include preparation, implementation, evaluation, and a sustainability plan to ensure ongoing development.
Results: Outcomes include increased production via the Meatball Printing Machine, digital marketing adoption, and halal certification, expanding market reach and competitiveness.
Conclusion: Modern tools, digital marketing, and halal certification enhanced Kampung Pentol's production, market reach, and business sustainability
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