ANALISIS SEMIOTIKA PEIRCE: POSTER IKLAN MCDONALD’S SERI FATHER’S DAY

Authors

  • M. Aditya Zuhri Akbar Universitas Ahmad Dahlan
  • Gibbran Pratishara Universitas Ahmad Dahlan
  • Arif Ardy Wibowo Universitas Ahmad Dahlan

DOI:

https://doi.org/10.12928/mms.v4i1.7155

Keywords:

Semiotics, Poster , Father’s Day , Ads

Abstract

The purpose of this research is to determine the meaning contained in the McDonald's Father's Day series advertising posters. The type of this research is descriptive with a qualitative approach. The researcher uses Charles Sanders Peirce's semiotic analysis, which focuses on signs and markers, to determine the meaning contained in the poster. According to the research results, the McDonald's poster series Father's Day celebrates Father's Day through the Burger Buns image, which represents a father figure. The text "Happy Father's Day," which indicates that McDonald's is celebrating this special occasion. The yellow M logo is McDonald's identity, as well as the red background represents the primary way McDonald's products are presented.

References

AS, A., & Umaya, N. M. (2018). SEMIOTIKA TEORI DAN APLIKASI PADA KARYA SASTRA. UPGRIS Press. https://www.ptonline.com/articles/how-to-get-better-mfi-results

Bertamini, M., & Makin, A. D. J. (2014). Brain activity in response to visual symmetry. Symmetry, 6(4), 975–996. https://doi.org/10.3390/sym6040975

Bertamini, M., Silvanto, J., Norcia, A. M., Makin, A. D. J., & Wagemans, J. (2018). The neural basis of visual symmetry and its role in mid-and high-level visual processing. Annals of the New York Academy of Sciences, 1426(1), 111–126. https://doi.org/10.1111/nyas.13667

Dewojati, R. K. W. (2009). Desain Grafis Sebagai Media Ungkap Periklanan. Imaji, 7(2). https://doi.org/10.21831/imaji.v7i2.6633

Elliot, A. J. (2015). Color and psychological functioning: A review of theoretical and empirical work. Frontiers in Psychology, 6(APR), 1–8. https://doi.org/10.3389/fpsyg.2015.00368

Erdansyah, F., & Sinaga, L. F. (2013). Analisis Poster Di Hotel Madani Medan Ditinjau Dari Aspek Desain Grafis Komputer. Gorga : Jurnal Seni Rupa, 2(1), 1–11. https://doi.org/10.24114/gr.v2i1.1033

Febhimaesuri, N., & Pratama, D. R. (2021). Analisis Semiotika Komunikasi Visual pada Poster Iklan “Teh Pucuk Harum.” Visual Heritage: Jurnal Kreasi Seni Dan Budaya, 3(2), 156–160. https://doi.org/10.30998/vh.v3i2.987

Ghandeharion, A., & Badrlou, L. (2018). Iranian advertisements: A postcolonial semiotic reading. Kasetsart Journal of Social Sciences, 39(2), 334–342. https://doi.org/10.1016/j.kjss.2018.05.008

Hussein, A. T., & Aljamili, L. N. (2020). COVID-19 humor in Jordanian social media: A socio-semiotic approach. Heliyon, 6(12), e05696. https://doi.org/10.1016/j.heliyon.2020.e05696

Khattak, D. S. R., Ali, H., Khan, Y., & Shah, M. (2018). Color Psychology in Marketing. Journal of Business & Tourism, 4(1), 183–190. https://doi.org/10.34260/jbt.v4i1.99

Kunmei, L., Indira, D., Soemantri, Y. S., & Ardiati, R. L. (2022). Analisis Semiotika Pierce: Perbandingan Poster Iklan Sampo Di Tiongkok Dan Indonesia. Mimesis, 3(1), 58–74. https://doi.org/10.12928/mms.v3i1.5560

Lukitaningsih, A. (2013). IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN. Jurnal Ekonomi Dan Kewirausahaan, 13(2), 116–129. https://ejurnal.unisri.ac.id/index.php/Ekonomi/article/view/670

Pangestuti, M. (2021). Analisis Semiotika Charles S. Pierce pada Poster Street Harassment Karya Shirley. Konfiks Jurnal Bahasa, Sastra & Pengajaran, 8(1).

Piliang, Y. A. (2003). Hipersemiotika Tafsir Cultural Studie Atas Matinya Makna.

Ramachandran, V., & Hirstein, W. (2006). The Science of Art: A Neurological Theory of Aesthetic Experience. Journal of Consciousness Studies, 6(3), 185–211. http://www.ingentaconnect.com/content/imp/jcs/1999/00000006/F0020006/949

Siat, C. F., Waluyanto, H. D., & Zacky, A. (2013). Perancangan Novel Grafis Tentang Pentingnya Peran Ayah bagi Remaja. Jurnal DKV Adiwarna, 1(2), 1–11.

Siregar, E. D., & Wulandari, S. (2020). Kajian Semiotika Charles Sanderspierce: Relasitrikotomi (Ikon,Indeks dan Simbol) dalam Cerpen Anak Mercusuar karya Mashdar Zainal. Titian: Jurnal Ilmu Humaniora, 04(1). https://online-journal.unja.ac.id/index.php/titian

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. ALFABETA.

Swawikanti, K. (2022). Apa Bedanya Hari Ayah Nasional dan Hari Ayah Sedunia? Simak Sejarahnya! Ruang Guru.

Top 10 Largest Fast Food Chains in the World. (2022). All Top Everything.

Uzoigwe, C. E., Sanchez Franco, L. C., Gascon Conde, I., & Sanchez Campoy, A. (2018). Male pattern hair loss: Taking one for the team: The selfless gene. Medical Hypotheses, 114(February), 1–4. https://doi.org/10.1016/j.mehy.2018.02.016

Downloads

Published

2023-01-31

Issue

Vol. 4 No. 1 (2023): JANUARI 2023

Section

Articles

License

Copyright (c) 2023 M. Aditya Zuhri Akbar, Gibbran Pratishara, Arif Ardy Wibowo

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

License and Copyright Agreement

In submitting the manuscript to the journal, the authors certify that:

  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities tacitly or explicitly of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

Copyright

Authors who publish with Mimesis agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.