ANALISIS SEMIOTIKA PIERCE: PERBANDINGAN POSTER IKLAN SAMPO DI TIONGKOK DAN INDONESIA

Authors

  • Li Kunmei Program Studi Magister Ilmu Linguistik, Fakultas Ilmu Budaya, Universitas Padjadjaran
  • Dian Indira Program Studi Magister Ilmu Linguistik Fakultas Ilmu Budaya, Universitas Padjadjaran
  • Ypsi Soeria Soemantri Program Studi Magister Ilmu Linguistik, Fakultas Ilmu Budaya, Universitas Padjadjaran
  • Riza Lupi Ardiati Program Studi Magister Ilmu Linguistik, Fakultas Ilmu Budaya, Universitas Padjadjaran

DOI:

https://doi.org/10.12928/mms.v3i1.5560

Keywords:

Shampoo Advertisement, Indonesia-China, Semiotics, Character, Society

Abstract

Advertisements are packaged in such a way that it is very influential to convey messages and at the same time influence or suggest products to the public. In shampoo advertisements from one country to another, there are cultural peculiarities of the people. This research has a problem formulation, namely the character of shampoo advertising culture in China and Indonesia. In solving the problem formulation, this research uses Pierce's semiotic theory using data in the form of advertisements for the Pantene, Clear, and Sunsilk shampoo brands. The analysis is carried out with a qualitative method. The results of this study show that shampoo advertisements in China and Indonesia in general have similarities with displaying a picture of a woman, but both have their own character that shows a picture of the people of their respective countries.

References

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Sumber Internet

Muslimah, F. (2016.) “Sunsilk clean and fresh: Cocok untuk perawatan rambut hijaber”. Diakses pada https://www.gomuslim.co.id/read/produk/2016/03/14/12/sunsilk-clean-and-fresh-cocok-untuk-perawatan-rambut-hijaber.html

Sebulhocky (2016). “Atasi ketombe anda dengan sampo”. Diakses pada laman https://kesehatan316.wordpress.com/2016/11/09/atasi-ketombe-anda-dengan-clear-shampo/

Anonim. Tidak ada tahun. “Pantene Shampoo Anti Lepek 290 ml”. Diakses pada laman https://shopee.co.id/Pantene-Shampoo-Anti-Lepek-290-ml-i.11487927.885967236https://shopee.co.id/Pantene-Shampoo-Anti-Lepek-290-ml-i.11487927.885967236.

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Published

2022-01-31

Issue

Vol. 3 No. 1 (2022): JANUARI 2022

Section

Articles

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Copyright (c) 2022 Li Kunmei, Dian Indira, Ypsi Soeria Soemantri, Riza Lupi Ardiati

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