Pengaruh Fintech, Digital Marketing dan Financial Inclusion Terhadap Pertumbuhan Bisnis UMKM di Kabupaten Kuningan Jawa Barat

Danang Suhardi, Micki Watulandi, Wely Hadi Gunawan — Fri, 31 May 2024 00:00:00 +0000

This study aims to analyze the impact of financial technology (fintech), digital marketing, and financial inclusion on the growth of Micro, Small, and Medium Enterprises (MSMEs). In today's digital era, MSMEs face challenges in remaining competitive and relevant. This study seeks to understand how the use of fintech can provide easier access to financing sources and financial services, how digital marketing can enhance visibility and market penetration, and how financial inclusion can open opportunities for MSMEs that have been underserved by traditional banking services. The research methodology involves collecting data through surveys and interviews with MSME owners, as well as quantitative the data. The results show that the adoption of fintech and digital marketing has a significant positive impact on MSME business growth. Furthermore, financial inclusion plays a crucial role in supporting MSMEs' access to the financial services they need. The study concludes that a combination of fintech, digital marketing, and financial inclusion can be key factors in driving the growth and sustainability of MSME businesses. Therefore, the government and stakeholders are encouraged to provide the necessary support to enhance technology adoption and access to financial services for MSMEs.

PENGARUH LITERASI KEUANGAN TERHADAP PENGELOLAAN KEUANGAN UMKM DI KOTA PALOPO

Muhammad Alief — Thu, 30 May 2024 00:00:00 +0000

Financial literacy is a person's understanding or ability to measure related financial concepts and has the ability to manage finances properly. Financial literacy is very necessary for MSME actors in managing their business finances. their business. This study aims to examine the effect of financial literacy on the financial management of MSMEs in Palopo City. financial management of MSMEs in Palopo City. This type of research uses associative approach. The research sample was 50 MSME players in Palopo City. Data The data used in this study are primary data. Data collection technique in this study is a questionnaire. The data analysis technique used in this research is a simple regression analysis. The results showed that Financial literacy has a positive and significant effect on financial management.

Jurnal MARKET: Pemasaran dan Kewirausahaan

Pengaruh Fintech, Digital Marketing dan Financial Inclusion Terhadap Pertumbuhan Bisnis UMKM di Kabupaten Kuningan Jawa Barat

PENGARUH LITERASI KEUANGAN TERHADAP PENGELOLAAN KEUANGAN UMKM DI KOTA PALOPO