http://journal2.uad.ac.id/index.php/market <table class="data" width="100%" bgcolor="#f0f0f0"> <tbody> <tr valign="top"> <td width="20%">Journal title</td> <td width="80%"><strong>Jurnal MARKET: Pemasaran dan Kewirausahaan</strong></td> </tr> <tr valign="top"> <td width="20%">Initials</td> <td width="80%"><strong>MARKET</strong></td> </tr> <tr valign="top"> <td width="20%">Abbreviation</td> <td width="80%"><strong>J. Pemas. Kewira.</strong></td> </tr> <tr valign="top"> <td width="20%">Frequency</td> <td width="80%"><strong>3 issues per tahun | Januari, Mei dan September</strong></td> </tr> <tr valign="top"> <td width="20%">DOI</td> <td width="80%"><strong>Prefix 10.26555</strong><strong> by <img src="http://journal2.uad.ac.id/index.php/JIMP/management/settings/context//public/site/images/dyoyo/CROSREFF_Kecil2.png" alt="" /></strong></td> </tr> <tr valign="top"> <td width="20%">ISSN</td> <td width="80%"><strong>ISSN xxxx-xxxx (print) |xxxx-xxxx (online)</strong></td> </tr> <tr valign="top"> <td width="20%">Editor-in-chief</td> <td width="80%"><strong>Dr. Arif Rahmat, M.Si</strong></td> </tr> <tr valign="top"> <td width="20%">Publisher</td> <td width="80%"><a href="https://uad.ac.id/en/"><strong>Universitas Ahmad Dahlan</strong></a></td> </tr> <tr valign="top"> <td width="20%">Citation Analysis</td> <td width="80%"><strong>SCOPUS</strong><strong> | Sinta | </strong><strong>Google Scholar | Dimensions</strong></td> </tr> </tbody> </table> <p align="justify"><strong>Jurnal MARKET: Pemasaran dan Kewirausahaan (MARKET)</strong> adalah jurnal dalam bidang Pemasaran dan Kewirausahaan dengan ruang lingkup nasional menggunakan Bahasa Indonesia atau Bahasa Inggris melalui proses yang melibatkan mitra bestari dalam penyuntingan artikel.</p> <p align="justify">Jurnal yang berfokus pada penerbitan artikel penelitian kualitatif, kuantitatif, dan campuran (<em>mixed methods</em>) dalam lingkup Pemasaran dan Kewirausahaan</p> Universitas Ahmad Dahlan en-US Jurnal MARKET: Pemasaran dan Kewirausahaan <p>This article's copyright is transferred to Universitas Ahmad Dahlan (UAD) if and when the item is accepted for publication. The undersigned hereby transfers any rights in and to the paper including without limitation all copyrights to UAD. The undersigned hereby represents and warrants that the article is original and that he/she is the author of the paper, except for material identified as to its source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.</p> <p>We declare that:</p> <p>This paper has not been published in the same form elsewhere.<br />It will not be submitted anywhere else for publication before acceptance/rejection by this Journal.<br />Copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.<br />Furthermore, I/We hereby transfer the unlimited rights of publication of the above-mentioned paper in whole to UAD. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online), or any other reproductions of similar nature.</p> <p>The corresponding author signs for and accepts responsibility for releasing this material on behalf of any co-authors. This agreement is to be signed by at least one of the authors who have obtained the co-author(s) assent where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.</p> <p>Retained Rights/Terms and Conditions</p> <p>Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.<br />Authors may reproduce or authorize others to reproduce the Work or derivative works for the author's personal use or company use, provided that the source and the UAD copyright notice are indicated, the copies are not used in any way that implies UAD endorsement of a product or service of any employer, and the documents themselves are not offered for sale.<br />Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or different types of re-use.</p> http://journal2.uad.ac.id/index.php/market/article/view/market <div>Financial literacy is a person's understanding or ability to measure related financial concepts and has the ability to manage finances properly. Financial literacy is very necessary for MSME actors in managing their business finances. their business. This study aims to examine the effect of financial literacy on the financial management of MSMEs in Palopo City. financial management of MSMEs in Palopo City. This type of research uses associative approach. The research sample was 50 MSME players in Palopo City. Data The data used in this study are primary data. Data collection technique in this study is a questionnaire. The data analysis technique used in this research is a simple regression analysis. The results showed that Financial literacy has a positive and significant effect on financial management.</div> Muhammad Alief Copyright (c) 2024 Universitas Ahmad Dahlan https://creativecommons.org/licenses/by-nc-sa/4.0 2024-05-30 2024-05-30 1 1 1 13 http://journal2.uad.ac.id/index.php/market/article/view/10624 <p>This study aims to analyze the impact of financial technology (fintech), digital marketing, and financial inclusion on the growth of Micro, Small, and Medium Enterprises (MSMEs). In today's digital era, MSMEs face challenges in remaining competitive and relevant. This study seeks to understand how the use of fintech can provide easier access to financing sources and financial services, how digital marketing can enhance visibility and market penetration, and how financial inclusion can open opportunities for MSMEs that have been underserved by traditional banking services. The research methodology involves collecting data through surveys and interviews with MSME owners, as well as quantitative the data. The results show that the adoption of fintech and digital marketing has a significant positive impact on MSME business growth. Furthermore, financial inclusion plays a crucial role in supporting MSMEs' access to the financial services they need. The study concludes that a combination of fintech, digital marketing, and financial inclusion can be key factors in driving the growth and sustainability of MSME businesses. Therefore, the government and stakeholders are encouraged to provide the necessary support to enhance technology adoption and access to financial services for MSMEs.</p> Danang Suhardi Micki Watulandi Wely Hadi Gunawan Copyright (c) 2024 Danang Suhardi, Micki Watulandi, Wely Hadi Gunawan https://creativecommons.org/licenses/by-sa/4.0 2024-05-31 2024-05-31 1 1