PENERAPAN TEKNOLOGI TOKO ONLINE UNTUK PEMASARAN PRODUK BAGI IBU-IBU AISYIYAH GUNUNG KIDUL

Authors

  • Gita Indah Budiarti Universitas Ahmad Dahlan
  • Murein Miksa Mardhia Universitas Ahmad Dahlan
  • Ahmad Azhari Universitas Ahmad Dahlan

DOI:

https://doi.org/10.12928/jp.v3i3.1229

Keywords:

Gunung Kidul, community service, online marketing, mocaf, training, technology

Abstract

Marketing and promotion are the most important things for product sales. Aisyiyah Gunung Kidul mothers (partners) have products, one of which is snacks from the mokaf. There needs to be innovation in marketing to increase partner sales. This activity aims to create an online shop for partners and then train partners to use it. The method used is training and evaluation. The results of this activity partners are able to use the website and application well. Partners who can upload their products by 63%. Partners are very enthusiastic about this training, and hope that there will be a follow-up to this activity.

Author Biography

Gita Indah Budiarti, Universitas Ahmad Dahlan


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Published

2019-12-07

Issue

Vol. 3 No. 3 (2019)

Section

Articles

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