Pengaruh Attitude, Sertifikasi Halal, Promosi dan Brand terhadap Purchase Intention di Restoran Bersertifikasi Halal
DOI:
https://doi.org/10.12928/ijiefb.v2i1.787Abstract
Research related to the purchase intention of halal products has been the concern of many researchers in recent years. This study aimed to determine the relationships between attitude, halal certification, promotion, and brand related to the intention of purchasing at the halal-certified restaurant. The data were collected through a self-administered questionnaire survey consisting of 132 consumers. We found that the attitude, halal certification, and brand were significantly influential towards the purchase intention at the halal-certified restaurant, whereas a promotion was not significantly influentialReferences
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Alam, S.S. & Sayuti, N.M. (2011). Applying the Theory of Planned Behavior (TPB) in Halal Food Purchasing. International Journal of Commerce and Management, 21(1), 8-20.
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Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors Affecting Halal Purchase Intention Evidence from Pakistan's Halal Food Sector. Management Research Review, 38 (6), 640-660.
Aziz, Yuhanis Abdul, Chok, Nyen Vui. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25, 1-23.
Barata, D.D. (2007). Pengaruh Penggunaan Strategi Brand Extension pada Repurchase Intention Konsumen. Jurnal Manajemen, 2(1).
Bashir, A. M., Bayat, A., Olutuase, S. O., & Latiff, Z. A. (2018). Factors Affecting Consumer's Intention towards Purchasing Halal Food in South Africa: A Structural Equation Modelling. Journal of Food Products Marketing.
Elseidi, Reham I. (2018). Determinants of halal purchasing intentions: evidences from UK. Journal of slamic Marketing, 9(1), 167-190
Ghozali, Imam (2011). Aplikasi Analisis Multivariate dengan program IBM SPSS 19. Semarang: Badan Penerbit Universitas Diponegoro
Kwok, S., & Uncles, M. (2005). Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level. Journal of Product and Brand Management, 14(3), 170-186.
Lada, S., Tanakinjal, G.H., dan Amin, H. (2009) Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76.
Low, G. S., & Mohr, J. J. (2000). Advertising VS Sales Promotion: A Brand Management Perspective. Journal of Product and Brand Management, 389-414.
Marzuki, S. Z., Hall, C. M., & Ballantine, P. W. (2012). Restaurant Manager and Halal Certification in Malaysia. Journal of Foodservice Business Research, 15, 195-214.
Mukhtar, A., & Butt, M. M. (2012). Intention to Choose Halal Product: The Role of Religiosity. Journal of Islamic Marketing, 3 (2), 108-120.
Rianse, U. (2008). Metodologi Penelitian Sosial dan Ekonomi Teori dan Aplikasi. Bandung: Alfabeta.
Salehudin, I. Dan Mukhlis, B.M. (2012). Pemasaran Halal: Konsep, Implikasi dan Temuan di Lapangan. Dalam Ikatan Alumni FEUI (Ed.), Dulu mendengar sekarang bicara: kumpulan tulisan ekonom muda FEUI (pp. 29-305). Jakarta: LP FE UI
_____ Global Islamic Economy Report 2017/2018 di https://www.salaamgateway.com (akses pada 26 Maret 2019)
Ramadhan, Bilal. (2017). Baru 48 Restoran di Indonesia yang Bersertifikat Halal di https://www.republika.co.id (akses pada 27 Maret 2019)
www.halalMUI.org, diakses pada 26 Maret 2019
www.pusatHalal.com, diakses pada 26 Maret 2019
Andriani, D Akbar. dkk. (2015). Laporan Akhir Kajian Pengembangan Wisata Syariah. Asisten Deputi Penelitian dan Pengembangan Kebijakan Kepariwisataan Deputi Bidang Pengembangan Kelembagaan Kepariwisataan Kementerian Pariwisata.
Anshori, Muslich & Iswati, Sri. (2012). Buku Ajar Metodologi Penelitian Kuantitatif. Surabaya: Airlangga University Press.
Alam, S.S. & Sayuti, N.M. (2011). Applying the Theory of Planned Behavior (TPB) in Halal Food Purchasing. International Journal of Commerce and Management, 21(1), 8-20.
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
Ajzen, I. (2005). Attitudes, Personality and Behavior. Mapping Social Psychology.
Assael, H. (2001). Consumer Behaviour 6th Edition. Yew York: Thompson Learning.
Alvarez, B. A., & Casielles, R. V. (2005). Consumer Evaluation of Sales Promotion: The Effect on Brand Choice. European Journal of Marketing, 39(1/2), 54-70.
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors Affecting Halal Purchase Intention Evidence from Pakistan's Halal Food Sector. Management Research Review, 38 (6), 640-660.
Aziz, Yuhanis Abdul, Chok, Nyen Vui. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25, 1-23.
Barata, D.D. (2007). Pengaruh Penggunaan Strategi Brand Extension pada Repurchase Intention Konsumen. Jurnal Manajemen, 2(1).
Bashir, A. M., Bayat, A., Olutuase, S. O., & Latiff, Z. A. (2018). Factors Affecting Consumer's Intention towards Purchasing Halal Food in South Africa: A Structural Equation Modelling. Journal of Food Products Marketing.
Elseidi, Reham I. (2018). Determinants of halal purchasing intentions: evidences from UK. Journal of slamic Marketing, 9(1), 167-190
Ghozali, Imam (2011). Aplikasi Analisis Multivariate dengan program IBM SPSS 19. Semarang: Badan Penerbit Universitas Diponegoro
Kwok, S., & Uncles, M. (2005). Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level. Journal of Product and Brand Management, 14(3), 170-186.
Lada, S., Tanakinjal, G.H., dan Amin, H. (2009) Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76.
Low, G. S., & Mohr, J. J. (2000). Advertising VS Sales Promotion: A Brand Management Perspective. Journal of Product and Brand Management, 389-414.
Marzuki, S. Z., Hall, C. M., & Ballantine, P. W. (2012). Restaurant Manager and Halal Certification in Malaysia. Journal of Foodservice Business Research, 15, 195-214.
Mukhtar, A., & Butt, M. M. (2012). Intention to Choose Halal Product: The Role of Religiosity. Journal of Islamic Marketing, 3 (2), 108-120.
Rianse, U. (2008). Metodologi Penelitian Sosial dan Ekonomi Teori dan Aplikasi. Bandung: Alfabeta.
Salehudin, I. Dan Mukhlis, B.M. (2012). Pemasaran Halal: Konsep, Implikasi dan Temuan di Lapangan. Dalam Ikatan Alumni FEUI (Ed.), Dulu mendengar sekarang bicara: kumpulan tulisan ekonom muda FEUI (pp. 29-305). Jakarta: LP FE UI
_____ Global Islamic Economy Report 2017/2018 di https://www.salaamgateway.com (akses pada 26 Maret 2019)
Ramadhan, Bilal. (2017). Baru 48 Restoran di Indonesia yang Bersertifikat Halal di https://www.republika.co.id (akses pada 27 Maret 2019)
www.halalMUI.org, diakses pada 26 Maret 2019
www.pusatHalal.com, diakses pada 26 Maret 2019
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2019-06-24
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