Religiosity as Considered in Green Purchase Intention among Muslim Consumer

Authors

  • M Qoshid Al Hadi Islamic University of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Iman Setya Budi Islamic University of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
  • Rozzana Erziaty Islamic University of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin

DOI:

https://doi.org/10.12928/ijiefb.v7i1.10460

Keywords:

Religiosity, green commitment, green purchase intention, muslim consumer

Abstract

Introduction to The Problem: In recent years, Indonesia has shown strengthening figures in world sharia economic and financial reports. This encourages studies on Muslim consumer behavior more to sustainable. This article provides an overview of research on the behavior of Muslim consumers who are committed to environmental issues and have awareness of religion. Previous research has focused primarily on green consumer behavior, and reported mixed findings, depending on the knowledge background.

Purpose/Objective Study: As an extension of previous research, this study will reveal the role of religiosity to impact green commitment (GC) and their purchasing intention.

Design/Methodology/Approach: A total of 296 respondents' data was collected based on purposive sampling and analyzed through structural equation modeling (SEM) with SmartPLS version 3.

Findings: The results show that religiosity influences GC and green purchase intention (GPI) as well as the role of GC to mediates the relationship between religiosity and GPI. Future research requires deeper investigation regarding the number and distribution of samples so that it can help better generalize the findings.

Paper Type: Research Article

Keywords: Religiosity; green commitment; green purchase intention; muslim consumer.

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Published

2024-06-30

Issue

Vol. 7 No. 1 (2024)

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