MANAJEMEN HUBUNGAN MASYARAKAT (HUMAS) DAN PEMASARAN RS PKU MUHAMMADIYAH YOGYAKARTA
DOI:
https://doi.org/10.12928/ijhr.v2i2.9333Abstract
Public Relations of PKU Muhammadiyah Hospital Yogyakarta has an important role in
improving the quality of services at PKU Muhammadiyah Hospital Yogyakarta. That
will make public believe that PKU Muhammadiyah Hospital Yogyakarta has good
quality health services that can maintain customer relationships, and increased profit
at PKU Muhammadiyah Hospital Yogyakarta. Purpose: This study aims to knowing
general overview of Public Relations and Marketing at PKU Muhammadiyah Hospital
Yogyakarta. Methods: This research is qualitative research with observation and
interview method for data collection in Public Relations and Marketing at PKU
Muhammadiyah Hospital Yogyakarta. Results: Based on the results, public relations
management and marketing of PKU Muhammadiyah Yogyakarta Hospital is
implemented by planning, organizing, actuating, controlling and evaluating. The
marketing mix is doing on product, price, promotion, and place. Conclusion: Hospital
marketing mix activities have been doing well and there needs to be additional people,
process and physical evidence elements to improve the marketing and image of the
Hospital.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Annisa Fitriani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with IJHR agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
