MANAJEMEN HUBUNGAN MASYARAKAT (HUMAS) DAN PEMASARAN RS PKU MUHAMMADIYAH YOGYAKARTA
Abstract
Public Relations of PKU Muhammadiyah Hospital Yogyakarta has an important role in
improving the quality of services at PKU Muhammadiyah Hospital Yogyakarta. That
will make public believe that PKU Muhammadiyah Hospital Yogyakarta has good
quality health services that can maintain customer relationships, and increased profit
at PKU Muhammadiyah Hospital Yogyakarta. Purpose: This study aims to knowing
general overview of Public Relations and Marketing at PKU Muhammadiyah Hospital
Yogyakarta. Methods: This research is qualitative research with observation and
interview method for data collection in Public Relations and Marketing at PKU
Muhammadiyah Hospital Yogyakarta. Results: Based on the results, public relations
management and marketing of PKU Muhammadiyah Yogyakarta Hospital is
implemented by planning, organizing, actuating, controlling and evaluating. The
marketing mix is doing on product, price, promotion, and place. Conclusion: Hospital
marketing mix activities have been doing well and there needs to be additional people,
process and physical evidence elements to improve the marketing and image of the
Hospital.
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