Jurnal Fokus Manajemen Bisnis

Mapping the Wuling vehicle market with K-Means Clustering: An effective digital marketing strategy

2024-02-10T05:15:22+00:00

This study focuses on Indonesia’s automotive industry sector, which is currently experiencing growth, particularly in terms of Wuling's contribution to the economy through sales. The aim is to identify customer clusters for Wuling vehicle and the marketing mix strategy after the most dominant customer cluster for Wuling vehicle. The research method used was a quantitative survey, which involved collecting data from 111 potential Wuling customer using purposive sampling and data collection through questionnaires. The analysis included an F-Test to examine the differences between clusters. The results show that the clustering of Wuling customer using the K-Means Clustering method successfully divided them into three different clusters, namely Perfectionist, Easy Going, and Beginner, with the Easy Going being the most dominant. Therefore, it is necessary to adjust marketing strategies to focus more on the needs and preferences of the Easy Going, including optimizing the use of promotion channels that have been proven effective, such as direct marketing and sales websites. Thus, this study emphasizes the importance of applying the K-Means Clustering method in automotive market segmentation, providing valuable insights for Wuling to formulate more effective and relevant marketing strategies to meet the diverse needs of customer in a dynamic market.

Community involvement as a mediating variable: How social media marketing activities affects customer loyalty?

2024-04-16T09:15:59+00:00

The cosmetics industry in Indonesia has great potential, posing great challenges to maintain competitiveness. This research examines community engagement's role as a mediating factor between social media marketing activities and customer loyalty. 194 respondents completed questionnaires to provide study data, which was then analyzed using Smart PLS version 3.0. The findings showed the beneficial effects of social media marketing activities on community engagement and customer loyalty. Furthermore, it has been demonstrated that community engagement increases customer loyalty. However, the results show that community engagement does not mediate between social media marketing activities and customer loyalty. This research highlights the importance of integrating social media into marketing campaigns to foster customer relationships and boost loyalty.

The impact of techno complexity on work performance through emotional exhaustion

2024-06-11T11:46:24+00:00

Technology has become an integral part of work life, providing significant benefits for increasing productivity and competitiveness. However, the use of technology also carries risks, especially in the form of technostress, namely, the stress that arises from using technology. This study aimed to investigate the impact of technological complexity as a technostress trigger on work performance among employees in micro, small, and medium enterprises in Semarang, Indonesia, with emotional exhaustion as a potential mediator. The sample for this study consisted of 315 micro, small, and medium-sized enterprise workers in various sectors. Data were collected through surveys and analyzed using structural equation modeling and partial least squares. The research results show that technological complexity negatively affects emotional exhaustion, but does not significantly affect work performance. By contrast, emotional exhaustion negatively influenced work performance. However, there is insufficient evidence to support the mediation of emotional exhaustion between technological complexity and workplace performance. These findings emphasize the importance of considering additional factors beyond techno complexity in shaping work performance as well as the importance of organizational support in mitigating the negative impact of techno complexity on employee well-being and performance in micro, small, and medium-sized enterprises.

Exploring the effect of guest experience on guest loyalty: Mediating role of guest satisfaction

2024-06-11T11:47:32+00:00

Indonesia is known as an archipelago of islands with a wide variety of cultures and natural beauty, providing many options for tourists to visit. This research aims to investigate the influence of guest experiences on guest loyalty within the accommodation sector, focusing on Indonesian Generation Z. The study employs a quantitative method, utilizing an online survey distributed through Google Forms, to gather data from 146 valid respondents who had stayed in Indonesian accommodations within a year. The data was processed using partial least squares structural equation modeling with Smart PLS 3.2.9. The results reveal that guest experiences in pre-trip, on-trip, and post-trip directly influence guest satisfaction. Guest satisfaction significantly influences guest loyalty. Moreover, guest loyalty is indirectly influenced by guest experiences (in pre-trip, on-trip, and post-trip) that are mediated by guest satisfaction. Guest experiences in pre-trip, on-trip, and post-trip have no direct influence towards guest loyalty. These findings highlight the importance of providing excellent services and products before, during, and after the trip to increase guest loyalty through guest satisfaction. The results contribute to the development of effective strategies for enhancing guest loyalty and satisfaction, ultimately benefiting accommodation providers and the broader hospitality industry.

The mediating role of work motivation: The effect of leadership, workload, and reward on employee performance

2024-07-10T05:32:57+00:00

Employee performance is considered key in achieving company goals, reflecting commitment, dedication and contribution to the company's vision. Motivation, as the main driver in the work environment, is a key factor in motivating employees to contribute optimally. Effective leaders have the ability to influence employee behavior. Heavy workloads, especially for drivers and helpers, can have a negative impact on employee motivation. Companies are advised to seek an optimal balance in workload to ensure employee well-being and productivity. Recognition and reward strategies are expected to maintain high quality employees. The aim of this research is to analyze the relationship and influence of leadership, workload and rewards on employee performance with work motivation as a mediating variable at liquefied petroleum gas distributors in Sidoarjo, Indonesia. This research used a cluster sampling technique with a total of 105 respondents. SPSS software was used to analyze the data. The findings demonstrate leadership, workload and rewards have a positive effect on employee performance, however work motivation cannot mediate leadership, workload and rewards on employee performance.

The influence of leadership and entrepreneurial orientation on organizational agility mediated by motivation

2024-07-01T08:22:23+00:00

The hotel sector has started to recover after the post pandemic. The sudden change has forced hotel management to respond quickly to market changes. Since the hotel sector interacts directly with consumers, it needs to be extremely flexible in order to enhance product management and improve productivity. Organizational agility enables it to respond to the constantly shifting integrated environment and adapt to new knowledge. The research aims the study of motivation, entrepreneurial orientation, and leadership as factors to increase organizational agility are significant in the hotel industry. The population in this study was hotel employees in Batam, Indonesia. The data collection method used in the research was to create a questionnaire as a medium for collecting data obtained from respondents. In total, 268 responses were collected. The sample selection method used in this research was purposive sampling. This research was tested using the partial least squares with structural equation model. Result of the research shows that both entrepreneurial orientation and leadership has positive effect on motivation and organizational agility. However, motivation has no significant effect on organizational agility. The relationship between entrepreneurial orientation and leadership which motivation as the mediator, doesn’t has a significant effect on organizational agility.

Intrinsic religiosity and purchase intention: The role of attitude and moral efficacy

2024-06-03T07:09:36+00:00

The diversity of products on the market today raises various kinds of consumer considerations when making purchases. Consumers will consider the basics they have before making a purchase. Factors that influence consumers before making a purchase come from internal and external consumers. In this study, consumer behavior analysis is seen based on internal factors such as intrinsic religiosity, attitude, and moral efficacy. This study analyzes the effect of intrinsic religiosity on purchase intention by mediating attitude and moral efficacy. This study examines the behavior of consumers of cosmetic products in Yogyakarta, Indonesia and obtained a sample of 92 respondents. The research data were analyzed using the Smart PLS 4.0 software to test validity, reliability, and bootstrapping. The results of the study proved intrinsic religiosity does not negatively affect purchase intention, intrinsic religiosity has no positive effect on attitude, intrinsic religiosity has a positive effect on moral efficacy, attitude negatively affects purchase intention, moral efficacy has no negative effect on purchase intention, attitude does not mediate the influence of intrinsic religiosity on purchase intention, and moral efficacy did not mediate the effect of intrinsic religiosity on purchase intention.

Technology acceptance model theory on intention to use e-recruitment

2024-07-05T01:08:30+00:00

Currently, e-recruitment activities are human resource digitalization activities that not only change the perspective of job seekers about finding and applying for jobs but also change the way organizations attract new candidates to job positions. This study examines and analyzes the intention to use e-recruitment using the development of the theory of technology acceptance model 2. The quantitative method is the research method used in this study. The sample collection used purposive random sampling through an online questionnaire to obtain a sample of 177 respondents. The analysis in this study uses a variant-based structural equation model with partial least squares. The analysis results indirectly show that someone with a subjective norm will have a higher perceived usefulness of e-recruitment, affecting the higher intention to use e-recruitment. This also happens to someone who has a perceived ease of use of e-recruitment, which will increase the perceived usefulness of e-recruitment, increasing the intention to use e-recruitment. Subjective norm will directly affect someone's intention to use and perceived usefulness of e-recruitment; perceived usefulness will affect intention to use e-recruitment; and perceived ease of use will influence perceived usefulness and intention to use e-recruitment.

Transformational leadership on work engagement: The mediating role of work-life balance

2024-10-05T01:55:21+00:00

Implementing a suitable leadership style can increase work engagement. Work-life balance is necessary to support transformational leadership in improving work engagement. This study examines how transformational leadership affects work engagement, using work-life balance as a mediating factor. 44 respondents represent the study's sample, and the population focus is Yogyakarta Industry and Trade Agency employees. The study's findings show that transformational leadership positively influences work engagement. Work-life balance is positively influenced by transformational leadership. Work engagement is positively influenced by work-life balance. Transformational leadership and work engagement are mediated by work-life balance.