1.
Qonitah YR, Hayu RS. Impulse buying in live streaming e-commerce: The role of social presence, social facilitation, and celebrity endorsement. J. Fokus Manaj. Bisnis. [Internet]. 2025Sep.9 [cited 2025Dec.5];15(2):357-80. Available from: http://journal2.uad.ac.id/index.php/fokus/article/view/14041