Safira, Elsi, Indah Fatmawati, and Nuryakin Nuryakin. 2023. “Mediating Brand Trust, Brand Attitude, and Brand Psychological Ownership on Celebrity Endorsers to Behavioural Intention”. Jurnal Fokus Manajemen Bisnis 13 (2):164-78. https://doi.org/10.12928/fokus.v13i2.8591.